Legacy Media Companies: A 3-Box Approach to Reinvention
Thursday, 13 April 2017
by Jack Myers
Media, entertainment and marketing are among the world’s most influential and innovative industries. While innovation is at the heart of investment in these businesses, most executives and legacy companies remain embedded in decades old systems and business models. The industry is caught in the crosshairs of a tectonic shift from legacy media — that remain
- Published in Media, Marketing & Advertising, Tech & Economy
EXCLUSIVE: 2017 Ad Spending UP 3.3%; Total MarCom Investments Down 0.6%
Thursday, 09 March 2017
by Jack Myers
Total advertising spending is forecast to grow 3.3% in 2017 to $190.3 billion, spurred by 20% growth in digital spending that is offsetting 6.7% declines in linear/legacy media investments, according to the 29th Annual Jack Myers TomorrowToday Official Marketing/Advertising Industry Spending Data & Forecast. MyersBizNet publishes the only independent and most thorough analysis of marketing
- Published in Tech & Economy
2020 Economic Forecast: Two Decades of Marketing Transformation
Thursday, 09 March 2017
by Jack Myers
Between 2000 and 2020, total U.S. marketing communications investments will have grown a scant 1.9% from $544.8 billion to $586.7 billion, according to a new economic report issued today on 28 above and below-the-line media and marketing categories by MyersBizNet. (The full report is available to MyersBizNet paid member companies at www.mediavillage.com.) During the two-decade
- Published in Tech & Economy