KSNV Covers the Advancing Diversity Honors in Las Vegas
Friday, 09 February 2018
by Jack Myers
KSNV Coverage of Advancing Diversity Honors from Jack Myers on Vimeo.
Matt Prohaska on the #ChangeStartsWithUs Pop-Up Job Fair
Friday, 09 February 2018
by Jack Myers
The faces at work are changing. To adapt, new workforce strategies must foster a more inclusive and agile recruitment process. That was the focus of the recent Advancing Diversity Honors #ChangeStartsWithUs Pop-Up Job Fair held in Las Vegas during the Consumer Electronics Show. Job candidates who typically couldn’t gain access to such participating companies as
Trust in the Media Industry
Thursday, 13 April 2017
by Jack Myers
“Trust in business and other institutions is mostly at an all-time low,” write Don and Alex Tapscott in their new book Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business and the World. With business ranking second only to the U.S. Congress as the least trusted institution in America, recent debates and investigations
- Published in Media, Marketing & Advertising, Uncategorized
Here's Why the Upfront is Upside-Down
Thursday, 13 April 2017
by Jack Myers
As the Upfront season winds to a close, press reports are heralding advertisers’ return to network television, spurring both volume and cost-per-thousand increases. However, there are behind-the-scenes realities that tell a more complex story. When the press reports broadcast network Upfront increases, as the Wall St. Journal did last week based on data provided by
- Published in Media, Marketing & Advertising
Legacy Media Companies: A 3-Box Approach to Reinvention
Thursday, 13 April 2017
by Jack Myers
Media, entertainment and marketing are among the world’s most influential and innovative industries. While innovation is at the heart of investment in these businesses, most executives and legacy companies remain embedded in decades old systems and business models. The industry is caught in the crosshairs of a tectonic shift from legacy media — that remain
- Published in Media, Marketing & Advertising, Tech & Economy
The Truth About Lying in Political Advertising
Thursday, 13 April 2017
by Jack Myers
All of us in the advertising and media business should be concerned about the repercussions our industry will most certainly confront as this election season is analyzed and deconstructed over the next months and years. First and foremost, we need to ask why the rules and regulations requiring honesty and factual proof of claims are
- Published in Media, Marketing & Advertising
Snapchat: Why Should Advertisers Pay Attention?
Thursday, 09 March 2017
by Jack Myers
In a technology-saturated world where Vine and Myspace have all but bitten the dust and some 1,000 new apps join the Apple store every day, why in the world should anyone care about Snapchat? Rob Norman, Chief Digital Officer of GroupM Worldwide believes those in the advertising business should care, but cautiously. In my recent
- Published in Media, Marketing & Advertising
NCM's Andy England: "Limiting Our Perspective to Cinema is Just That — Limiting"
Thursday, 09 March 2017
by Jack Myers
After serving as CMO of the Coors Brewing Company and then MillerCoors for nearly ten years, Andy England joined National CineMedia as CEO and Director just over a year ago with a mission to reposition the NCM business from simply delivering ad messages to movie-going audiences to “being the connector between brands and movie audiences,” helping
- Published in Media, Marketing & Advertising