The Myers Report

  AI, retail data, and contextual intelligence are collapsing the old walls in advertising. The result is a new operating system for the industry. For more than a decade, the…

The headlines are focused on Netflix, Warner Bros. Discovery, and now Skydance-Paramount. They should be. The industry is now riveted on which structure will win and how regulators will respond.…

Advertisers risk defaulting to a familiar posture: watch quietly, adapt later. That posture no longer serves advertiser self-interest. With Skydance-Paramount now launching a hostile bid for the full assets of…

The Myers Report recommends that advertiser and agency trade organizations publicly support conditional regulatory approval only if explicit advertiser protections are imposed. For decades, the advertising and marketing community has…

  The decade ahead will compress centuries of transformation into a single cycle. AI will not replace media professionals -- it will expose who has mastered the human traits that…

Strategy without tools is philosophy. Tools without strategy are noise. What converts ambition into achievement is design -- systems that make proof practical. The following “field toolkit” translates the principles…

  Every organization has hardware -- people, products, platforms -- and software -- values, culture, and habits. But few have an operating system that aligns both. The next phase of…

  Every transformation begins as a perception problem. You can’t sell the future until people can imagine it. For decades, media organizations have defined themselves through the lens of what…

The future of media sales will not be defined by theory but by application. Across industries -- entertainment, retail, technology, multicultural, and purpose-driven media -- the most successful organizations are…