The results from The Myers Report 2025 Survey of Advertising Professionals are unambiguous: the attributes most likely to win RFPs and renewals are Flexibility (52.6%), Outcome-based pricing (51.9%), Transparency (45.4%),…
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Jack Myers reflects on his 2007 interview with Joe Mandese, the principles he outlined nearly 20 years ago, and why leaders must finally abandon legacy business models or risk being…
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In my 1998 book Reconnecting with Customers in the Relationship Age, I wrote that the key to value creation in media and advertising would be “the degree to which sales…
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The following commentary is excerpted from Jack Myers’ new book The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, available at all booksellers. Despite progress,…
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Presence is what can’t be synthesized. In an age where algorithms mimic our voices and machines replicate our productivity, the most powerful human differentiator is our ability to truly be…
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Key Takeaways: Acquisition streamlines fragmented media buying, promising greater efficiency and value. Spectrum Reach expands its end-to-end advertising solutions for businesses across the U.S. ShowSeeker leadership joins Spectrum to accelerate…
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Advertisers who fail to rethink their role as emotional co-creators will get left behind. We’re standing on the edge of the most radical reinvention of television since the arrival of…
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In 1998, The Myers Report published E-Commerce: The Electronic Marketing Future, co-written by Jack Myers and then–senior editor Joe Mandese. At the time, the internet was just beginning to transform…
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In 1993, The Myers Report forecasted a media world where a fraction-of-a-second exposure would define advertising value. Three decades later, the “Blink Theory” dominates digital marketing. In 1993, long before…
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Artificial Intelligence is no longer theoretical in the advertising industry; it’s fully operational, embedded, and essential. In 2025, AI has evolved from a buzzword into a core component of both…
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