With the heated negotiations for rights to F1 racing with Apple and ESPN, the NASCAR/IFC 1999 negotiation is especially relevant. When The Myers Report was retained in 1999 by the…
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Ezra Klein’s Abundance arrives like a gust of long-awaited optimism: a resounding call for liberals to stop hoarding scarcity and start building the future. He and Derek Thompson rightly identify…
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This excerpt from Creativity Unleashed: How AI Can Supercharge Your Ideas explores Nike’s Flyprint project to understand how AI can drive the entire creative process and how AI can become…
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In November 1999, Erwin Ephron -- widely regarded as the “father of modern media planning” -- prepared a Special Report for The Myers Report that remains startlingly prescient. With his…
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The Myers Report’s July 2025 White Paper Offers Actionable Real-Time Strategies for Media and Brand Leaders Navigating the Future of Marketing and Advertising. As generative AI, predictive algorithms, and outcome-driven…
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Why The Tao of Leadership -- and the future of leadership itself -- is anything but a no-brainer 🎧 Listen now: https://nobrainerpodcast.com/jack-myers/ When the lines between human and machine blur,…
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Once upon a time, broadcasters were required -- by law and by conscience -- to operate in the “public interest, convenience, and necessity.” That mandate, etched into the Communications Act…
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AI is not merely a tool in our arsenal but an integral part of our teams. This excerpt from Creativity Unleashed: How AI Can Supercharge Your Ideas explores how AI…
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A confidential 1992 consulting recommendation sparked the birth of GM Planworks, dismantled the agency status quo, and triggered the commoditization of media buying -- now, its author says it’s time…
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If you manage a brand today, you already know the uneasy trade-off that defines modern media buying. On one side sit procurement scorecards, demanding ever-lower CPMs and ever-leaner reach curves.…
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