August 2025

Key Takeaways: Acquisition streamlines fragmented media buying, promising greater efficiency and value. Spectrum Reach expands its end-to-end advertising solutions for businesses across the U.S. ShowSeeker leadership joins Spectrum to accelerate…

Advertisers who fail to rethink their role as emotional co-creators will get left behind. We’re standing on the edge of the most radical reinvention of television since the arrival of…

In 1998, The Myers Report published E-Commerce: The Electronic Marketing Future, co-written by Jack Myers and then–senior editor Joe Mandese. At the time, the internet was just beginning to transform…

In 1993, The Myers Report forecasted a media world where a fraction-of-a-second exposure would define advertising value. Three decades later, the “Blink Theory” dominates digital marketing. In 1993, long before…