Retail media is no longer a niche. It has become the connective tissue of the entire media ecosystem — blending commerce, content, and consumer insight into a performance-driven advertising juggernaut. The latest white paper from The Myers Report reveals how retail media networks (RMNs) have evolved from point-of-sale placements into full-funnel solutions that command a growing share of national ad budgets.
At the heart of this transformation lies a projected $63.2 billion in U.S. retail media investment for 2025. While Amazon Ads continues to dominate the category, emerging platforms like Walmart Connect, Kroger Precision Marketing, and Target’s Roundel are reshaping the strategic landscape through data partnerships, immersive in-store experiences, and AI-enhanced attribution.
This white paper explores not only the revenue estimates of the top 13 retail media networks but also the rapidly growing “long tail” of mid-tier and white-labeled platforms — including delivery services, aggregator apps, in-store DOOH (Digital Out-of-Home), and integrated clean room activations. These channels collectively account for over $8 billion in spending and are expected to drive the next wave of innovation, consolidation, and measurable value creation.
For traditional media sellers, the report issues a clear call to action: adapt or risk obsolescence. As marketers shift from format-based media buying to outcome-based performance, every media organization must prove its place in the commerce-driven funnel. From linear TV to CTV, print to podcasts, the retail media mindset is quickly becoming the industry standard.
This exclusive Myers Report delivers strategic insights, structural breakdowns, and actionable foresight for marketers, agencies, and media platforms navigating this high-stakes transformation.
🔍 The Myers Report Subscribers: Scroll down to access the full report with detailed breakdowns, economic modeling, and network-by-network projections.
🛒 Not a subscriber? Subscribe to The Myers Report at Substack for only $95 or purchase the full report now at www.myersreports.com and gain immediate access to the data and insights powering the future of advertising.
