The Future Men on Jennifer Brown’s Podcast “The Will To Change”
Tuesday, 28 March 2017
by Jack Myers
You can also listen on iTunes, Stitcher, and Google Play. — Jack Myers, founder of MediaVillage.com and author of Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, and several other books, is a recognized cultural visionary, award-winning documentary film producer, and advisor to hundreds of leading corporations on media
- Published in Uncategorized
"The Future of Men" explores evolving gender roles | CBS
Monday, 20 March 2017
by Jack Myers
With the role of men in society evolving, and a power shift toward women at work and home, the “traditional” male is dying out, according to author Jack Myers. Myers argues men will “be increasingly defined, dominated, and controlled by women” in his new book, “The Future of Men: Masculinity in the Twenty-First Century.” “These
- Published in Generational Diversity & Gender Inclusion
Why I’m Speaking Out for The Future of Men
Thursday, 09 March 2017
by Jack Myers
As you read this, I’ll be attending TEDWomen 2016 in San Francisco, where I’m telling the story of The Future of Men to an audience of feminists. I’m proud to be included among them, and to have defined several years ago the emerging story of the evolution of men that I wrote about in The
- Published in Generational Diversity & Gender Inclusion
Snapchat: Why Should Advertisers Pay Attention?
Thursday, 09 March 2017
by Jack Myers
In a technology-saturated world where Vine and Myspace have all but bitten the dust and some 1,000 new apps join the Apple store every day, why in the world should anyone care about Snapchat? Rob Norman, Chief Digital Officer of GroupM Worldwide believes those in the advertising business should care, but cautiously. In my recent
- Published in Media, Marketing & Advertising
Who Are Gen Z and Why Do You Need to Meet Them?
Thursday, 09 March 2017
by Jack Myers
Millennials receive a mix of adulation and scorn from older generations, but few give proper attention to the emerging next generation, which is a “boom” generation of new consumers. Dubbed Gen Z, this new generation consists of those born after 2002. Currently, the eldest members of Gen Z are ready to exert their full financial
- Published in Generational Diversity & Gender Inclusion
EXCLUSIVE: 2017 Ad Spending UP 3.3%; Total MarCom Investments Down 0.6%
Thursday, 09 March 2017
by Jack Myers
Total advertising spending is forecast to grow 3.3% in 2017 to $190.3 billion, spurred by 20% growth in digital spending that is offsetting 6.7% declines in linear/legacy media investments, according to the 29th Annual Jack Myers TomorrowToday Official Marketing/Advertising Industry Spending Data & Forecast. MyersBizNet publishes the only independent and most thorough analysis of marketing
- Published in Tech & Economy
2020 Economic Forecast: Two Decades of Marketing Transformation
Thursday, 09 March 2017
by Jack Myers
Between 2000 and 2020, total U.S. marketing communications investments will have grown a scant 1.9% from $544.8 billion to $586.7 billion, according to a new economic report issued today on 28 above and below-the-line media and marketing categories by MyersBizNet. (The full report is available to MyersBizNet paid member companies at www.mediavillage.com.) During the two-decade
- Published in Tech & Economy
NCM's Andy England: "Limiting Our Perspective to Cinema is Just That — Limiting"
Thursday, 09 March 2017
by Jack Myers
After serving as CMO of the Coors Brewing Company and then MillerCoors for nearly ten years, Andy England joined National CineMedia as CEO and Director just over a year ago with a mission to reposition the NCM business from simply delivering ad messages to movie-going audiences to “being the connector between brands and movie audiences,” helping
- Published in Media, Marketing & Advertising