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As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?Read More
The big winner in mobile content is Games, accounting for 80% of download revenue and even more from in-app purchases.But most game publishers struggle to make a living. Data from in-game mobile ad network Tapjoy points to User Interface (UI) as the key differentiator for engagement and monetization.Read More