The Myers Report

Winterberry Group’s latest report, Demystifying Creative Intelligence: Enhancing Marketing Effectiveness at the Intersection of Media, Audience and Creative, is both timely and essential. As artificial intelligence continues to redefine the…

In this fourth excerpt from “Creativity Unleashed How AI Can Supercharge Your Ideas”, Jack Myers invites readers to reimagine their relationship with artificial intelligence -- not as a rival to…

The Fusion of Media and Creative Strategy In traditional advertising structures, media planners and creative teams operate in parallel but siloed ecosystems. A media team might identify high-impact placements or…

#2 in The Myers Report Back to the Future Series Originally Published Winter 1991–1992 | Reimagined for 2025 In 1992, 15 Best Ideas for Improving Media and Marketing Effectiveness By…

We are witnessing the rapid and irreversible shift of consumer attention toward global streaming platforms, digital-first content, and interactive environments like gaming and social media. Traditional broadcast and cable networks…

This excerpt from Chapter 9 of Creativity Unleashed: How AI Can Supercharge Your Ideas focuses on how AI can help you unleash your creativity to create a positive impact. With…

At The Myers Report, we’ve spent decades building trusted economic forecasts, strategic marketing insights, and actionable operating models for leaders in media, advertising, and technology. Our white papers are not…

Published in The Myers Report, November 1996, the article “A Dollar A Holler, Or A Buck A Byte” forecasted a future many considered speculative at best. Nearly three decades later,…

A Myers Report 40-page Strategic White Paper The Re-Emergence of Legacy Media: A Strategic Opportunity for Brand Marketers Brand marketers are at an inflection point. After more than a decade…