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The Myers Report 2025 survey reveals how agency professionals are redefining success in an AI-driven, converging video marketplace—and what media sellers must do to compete.
The Myers Report 2025 survey reveals how media agency professionals are redefining success in an AI-driven, converging video marketplace—and what media sellers must do to compete.
CONTENTS
The New Media Trust Equation.
A Marketplace Defined by Convergence and Accountability.
Linear, CTV, and Streaming: Evolving Perceptions.
Agency Sentiment: Pride, Pressure, and Attrition.
The Three Predictors of Media Partner Satisfaction.
Broader Industry Themes.
Go-to-Market Strategies for Media Sellers.
Implications for Advertisers and Agencies.
The Human Opportunity in an AI Age.
The New Media Trust Equation
The Myers Report 2025 Survey of Advertising Professionals provides a revealing snapshot of how agency leaders are navigating a marketplace shaped by automation, convergence, and accelerated disruption. Across thousands of data points and open-ended insights, one theme is unmistakable: buyers are no longer swayed by flash. They value consistency, transparency, and dependable service above all else.
AI is now fully integrated into media planning, optimization, and creative execution, cited by more than 70% of agency respondents as a direct influence on decision-making—up dramatically from 2023. Yet even as machine intelligence expands, human relationships remain the cornerstone of effective selling. The relational component of media sales—trust, flexibility, responsiveness—continues to differentiate the “best-in-class” performers from those struggling to stay relevant.
A Marketplace Defined by Convergence and Accountability
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