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Best Tech Gifts for Grads - Shelly Palmer
By: Shelly Palmer   (05/18/2013)

It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.

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Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly is critical. But many of the same people shift back and forth from one agency to another all the time. Indications are that it comes down to relationships. Real relationships; where the agency is almost a family member to the client. A valuable and "always on" contributor to the client's business. So what is the relationship factor all about? What does it entail? Here are a few suggestions.

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Jack Myers Video Media Business Report

Jack Myers Weekly Wall Street Report

Wall St. Speaks Out on YouTube, News Corp, Disney, AOL and More - 5-10-13

Following the sale of YouTube network AwesomenessTV to DreamWorks for $33 million, Barclays' analyst Ryan Ripp said, "…it is clear that YouTube has emerged as a new type of major video content distribution platform, and a major business that adds value for both Google and content creators." Google's ( GOOG) video platform accounted for over 34% of total online US video views, according to last week's earnings report. In new research, Ripp estimated YouTube generates $3.6B and $4.3B for GOOG with operating margins as high as 35%. Backing out the business, the analyst calculated that YouTube is worth between $15.6B and $21.3B or $46 - $63 per GOOG share. Both AwesomenessTV founder Brian Robbins and DreamWorks' Jeffrey Katzenberg appeared at YouTube's recent Newfront presentation.

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Jack Myers Economic Data and Forecasts

Updated 2013-Official Marketing / Advertising Spending Data 2010 - 2020

Network TV Upfront Cost Inflation Forecast 2013/2014

This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.

TV, Print, Radio Capturing 33% of Total Digital Ad Spend

Digital advertising revenues of legacy media companies will grow an average of 20% annually over the next three years, paced by television, radio and consumer magazine companies. From 2016 to 2020, legacy media companies will generate average 16.5% annual increases in digital ad revenues, escalating total digital ad revenues of legacy media from $12.7 billion in 2012 to $46.8 billion in 2020.

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