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More precisely, Job One for brand stewards is no longer just about creating messages. As I have noted frequently in this space, the CMO is now also part CTO and part CIO—and not small parts, either. The marketer's scope has not simply grown, it has widened dramatically, both upstream and downstream.Read More
We are pleased to announce the formation of Landmark | ShellyPalmer, a new partnership for new media deals, combining world-class investment banking, strategic advisory and event management.Read More
So much has been written and discussed about the recent news that both Facebook and Apple are covering the cost of female egg freezing in their health care plans, it's difficult to insert a new point of view. The reactions have spanned from positive: more choice for working women equals empowerment, to incendiary: the underlying message from Apple and Facebook is an unfair (and illegal) pressure on female employees to delay childbirth for career advancement. Before continuing, I'll share that I am squarely in the camp that this is a positive and progressive inclusion in a company's health care coverage.Read More
It always used to be parroted that size was essential in media. It’s easy to see the rationale; if you weren’t the biggest you couldn’t use the maximum leverage against the big, bad media owners. There was always a grain of truth in this, as yes volume is clearly important. But what volume buys you, above a louder voice and a bigger stick, is access to the best people and the ability to invest in both the brains and the technology that will ultimately lead to the best tools and thus, one would hope, the most insightful plans. Marry insightful plans with buying clout and you’re off to the races. But at the same time the “size is all” argument is a lazy one. It is nonsense to suggest as many did during the farce that was the aborted merger between Publicis and Omnicom that a new, giant Publicom would somehow automatically relegate GroupM to also-rans in the “my discount is bigger than yours” stakes.Read More
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