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"I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual World. If I allow you to communicate with me, you will address me as, Your Majesty, the Heavenly Digital Sovereign."

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Super Bowl XLIX is about to remind everyone, yet again, that the biggest football game of the year is a cultural phenomenon that drives massive engagement. It attracts approximately 110 million people (about 46% of American households) during game time on TV, with this number of viewers remaining roughly the same, year over year (source: Nielsen). On YouTube, however, engagement with the event is dramatically expanding. More and more people are not only watching the game on TV, but also turning to platforms like YouTube to search for a huge variety of Super Bowl-related content. For example, we see 5x growth in world-wide search interest for the Super Bowl on YouTube in the month of January.

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For all the fuss last year about the current round of musical chairs among CBS’ late night talk shows – Ferguson is gone, Letterman is leaving, Corden is on deck, Colbert is coming – surprisingly little attention is being paid to something the network is doing right now … keeping “The Late Late Show” alive during the approximately three month gap between Craig Ferguson’s departure and James Corden’s arrival (on March 23) with special guest hosts typically sitting in for two or three days each. This week has featured a two-night stint by Regis Philbin, a man with more experience hosting talk shows than most, and another (concluding tonight) by actress and comedienne Whitney Cummings.

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Perhaps I’m overreacting a bit to what has become known as The GoDaddy Puppy Controversy, but why not? It’s the season, isn’t it? This is the one week of the year – climaxing on Sunday during the Super Bowl – when a nation of television viewers who are fervently embracing DVRs, Netflix and Amazon as easy alternatives to having to watch anything with a commercial in it suddenly obsesses about commercials. Why is that? Is it because they are told to do so? If commercials are so much fun to watch and rate and debate in the days leading up to the Super Bowl and can send waves of delight through millions of people during the big game itself why is it that they are no longer acceptable during the other 51 weeks of the year? If commercials aren’t popular that’s on the folks who make them, because fun, arousing, eye-catching, engaging ads can still win favor and influence people.

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Jack is offering his Wall Street Business Report to non-corporate members. Previously these highly sought after reports were only available to our corporate members at a premium rate - now you too can access them on a monthly, quarterly or annual basis.

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Jack Myers Economic Data and Forecasts

MEDIA VILLAGE RESEARCH: You have access to exclusive survey results from Myers Surveys of Advertising Executives on National TV and Digital/Online/Mobile Value and Sales Organization Performance, rating and ranking the performance of 150 major media companies in multiple categories, as reported in the weekly Jack Myers Media Business Report. Myers’ access to the opinions of more than 10,000 industry executives is maintained through Myers’ exclusive relationship with the MediaVillage.com industry social network.

ECONOMIC FORECASTS: The industry’s only independent forecast of media, marketing and promotional spending, covering full legacy and digital investments in 52 categories, with historic data to 2000 and future forecasts to 2020.

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