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I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from that research, released in late 2010 at a conference convened by the Wharton School and the Marketing Science Institute (MSI), was clear: "Online data does not reflect well the offline behavior. Word of mouth is not channel neutral. One cannot automatically generalize the results from online to offline." This is particularly relevant in light of the fact that social media – despite its rapid rise to prominence – still accounts for less than 10% of all word of mouth.

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Google = Skynet ... Yikes! - Shelly Palmer
By: Shelly Palmer   (01/27/2012)

The Shelly Palmer School of Connected Living has one primary thesis: "Technology is good." I believe that all technological progress is good and that the story of the evolution of mankind is inextricably linked to the story of the evolution of our technology. We are tool builders, and we are tool users. It is, in large measure, what separates us from virtually every other species in the known universe.

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Jack Myers Videos

Jack Myers Video Media Business Report

Jack Myers Weekly Wall Street Report

Apple, Google, Yahoo, Zynga, T-W, ATT, Monster & More: Media Wall Street Report 1-27

Markets were mixed this week with bright spots like Apple's blowout earnings and poor marks for Google's miss.

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Jack's Latest Book

Virtual Worlds: Rewiring Your Emotional Future

Entering a virtual world is the equivalent of an amphibian taking its first tentative steps out of water and discovering how to breathe. To the amphibian, is one world real and the other not? Is a virtual existence in Second Life or gaming sites any less "real" than time spent at a friend's home?

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Jack Myers Economic Data and Forecasts

2012 Marketing Investments Forecast to Grow Only 0.9%

2012 may be the last year in this decade in which marketing communications will increase, according to a new economic forecast being published next week by Jack Myers Media Business Report. Myers is forecasting growth of total marketing investments of only 0.9% in 2012, down from Myers original estimate of 2.8% growth originally published in January 2011. Myers is also announcing our preliminary report on 2011 marketing investments, estimating 0.3% growth, down from Myers original year-ago forecast of 1.4% growth. Myers' analysis includes details on 62 media and marketing categories, including both legacy and digital revenues for broadcast and cable television, magazines, newspapers and consumer sales promotion.

2000-2010-2020 Myers Advertising, Media and Marketing Economic Health Report (PDF)

2010 Through 2020 Myers Advertising, Media and Marketing Economic Health Report (PDF)

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