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According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:Read More
The iHeartRadio Fiesta Latina is the perfect example of the importance of knowing your consumer, especially for companies looking to tap into the tremendous buying power of minority groups and women. In today’s uber-competitive, consumer-driven media landscape, companies must utilize every advantage when it comes to attracting and keeping consumers. Unfortunately, many of these companies are overlooking the significance of who they hire and promote. When organizations proactively promote a diverse workforce, benefits include broader audience penetration and employee retention. Executing a diverse environment benefits companies through greater growth, advancement and opportunities for all employees.Read More
From an early glimpse, the trends showcased here hint that this CES is the “Creators CES.” The MakerSpaces discussed and showcased through the show reinforce a movement to democratize creativity and manufacturing -- among which 3D printing is a large movement. Virtual payments that cross boarders and digital devices are creating new marketplaces. IFTTT (If This Then That) and imbedded intelligence in products are creating connections and learning within the machines and products themselves.Read More
The recent Google+ Hangout was billed as an “insights jam” discussion of YouTube moderated by Tara Walpert Levy and included Rob Norman (GroupM), Evan Ellman (Anheuser Busch), Allison Stern (Tubular Labs) and Josh Spanier (Google). As it ended, I realized that the trends propagated by YouTube -- from “YouTube celebrities” to program memes to reinforcing the value of major brands -- have the capacity to upend our industry little by little. Read on, traditional media mavens, and quake.Read More
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Jack is offering his Wall Street Business Report to non-corporate members. Previously these highly sought after reports were only available to our corporate members at a premium rate - now you too can access them on a monthly, quarterly or annual basis.
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MEDIA VILLAGE RESEARCH: You have access to exclusive survey results from Myers Surveys of Advertising Executives on National TV and Digital/Online/Mobile Value and Sales Organization Performance, rating and ranking the performance of 150 major media companies in multiple categories, as reported in the weekly Jack Myers Media Business Report. Myers’ access to the opinions of more than 10,000 industry executives is maintained through Myers’ exclusive relationship with the MediaVillage.com industry social network.
ECONOMIC FORECASTS: The industry’s only independent forecast of media, marketing and promotional spending, covering full legacy and digital investments in 52 categories, with historic data to 2000 and future forecasts to 2020.
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