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Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More
It's no joke that fake traffic, bogus publishers and invisible Web visitors are real threats to legitimate digital media companies, publishers and the brands that advertise online. A recent headline in AdAge put a fine point on it: The Amount of Questionable Online Traffic Will Blow Your Mind. And it's true - there are a lot of unscrupulous ad exchanges chasing bogus clicks and trading in junk page-views. So much activity, in fact, that it has its own acronym now: NHT (Non-Human Traffic). But there's also a simple fix – and it doesn't involve sophisticated fraud algorithms or new technology to thwart bots. And all of us can make it happen.Read More
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MEDIA VILLAGE RESEARCH: You have access to exclusive survey results from Myers Surveys of Advertising Executives on National TV and Digital/Online/Mobile Value and Sales Organization Performance, rating and ranking the performance of 150 major media companies in multiple categories, as reported in the weekly Jack Myers Media Business Report. Myers’ access to the opinions of more than 10,000 industry executives is maintained through Myers’ exclusive relationship with the MediaVillage.com industry social network.
ECONOMIC FORECASTS: The industry’s only independent forecast of media, marketing and promotional spending, covering full legacy and digital investments in 52 categories, with historic data to 2000 and future forecasts to 2020.
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