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Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

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BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media   (05/21/2013)

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

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Ad-ID and the New SAG-AFTRA Contract - Harold S. Geller
By: Harold S. Geller   (05/21/2013)

The mandate for universal adoption of Ad-ID is not only a good thing for the union, but for the media and entertainment ecosystem and the advertising supply chain. Ad-ID is at the center of cross-disciplinary initiatives, with the goals of creating consistent and standardized industry business practices and improved interoperability.

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Jack Myers Video Media Business Report

Jack Myers Weekly Wall Street Report

Wall St. Speaks Out on YouTube, News Corp, Disney, AOL and More - 5-10-13

Following the sale of YouTube network AwesomenessTV to DreamWorks for $33 million, Barclays' analyst Ryan Ripp said, "…it is clear that YouTube has emerged as a new type of major video content distribution platform, and a major business that adds value for both Google and content creators." Google's ( GOOG) video platform accounted for over 34% of total online US video views, according to last week's earnings report. In new research, Ripp estimated YouTube generates $3.6B and $4.3B for GOOG with operating margins as high as 35%. Backing out the business, the analyst calculated that YouTube is worth between $15.6B and $21.3B or $46 - $63 per GOOG share. Both AwesomenessTV founder Brian Robbins and DreamWorks' Jeffrey Katzenberg appeared at YouTube's recent Newfront presentation.

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Jack Myers Economic Data and Forecasts

Updated 2013-Official Marketing / Advertising Spending Data 2010 - 2020

As Upfront Moves, Digital Waits for Newfront Payoff

Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.

Network TV Upfront Cost Inflation Forecast 2013/2014

This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.

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