Explore the 75-page comprehensive analysis redefining marketing investment trends, media economics, and leadership imperatives for the AI era.
In a year where the only certainty is change, The Myers Report 2025-2026 Marketing, Advertising & Media Economic Report delivers unmatched clarity. This just-released 75-page intelligence briefing, curated by industry futurist Jack Myers, is the most comprehensive economic analysis available for marketing and media professionals. It dives deep into the $1 trillion+ U.S. marketing economy, providing forecasts, trends, and strategies tailored to the challenges and opportunities that define this pivotal inflection point.
From the increasing fragmentation of media currencies to the commoditization of linear TV and the meteoric rise of retail media and influencer ecosystems, this report reveals how AI, economic pressures, and consumer shifts are reshaping the foundation of how advertising is bought, sold, and measured. It is a must-read for leaders navigating these disruptions.
Corporate subscribers to The Myers Report: your full PDF edition of the 75-page report is attached. If you did not receive it, contact MyersReport@gmail.com.
Not yet a subscriber? You can purchase the full report for $2,950 or subscribe to the full 2025 series of 24 white papers for just $6,000 (50% off) — this week only at www.myersreports.com.
Key Highlights:
1. Adjusted 2025 Advertising Forecasts:
While most forecasters predict +4.3% growth in U.S. ad spend, The Myers Report projects a more conservative +2.0% increase to $487.4 billion, citing second-half budget retrenchments, recession fears, and buyer-side AI optimization. Notably, digital video is forecast to surpass linear TV by $36 billion in 2025.
2. Retail Media Reshapes the Funnel:
Spending in U.S. retail media networks is projected to reach $63.2 billion in 2025 and surge to over $72 billion in 2026. The report includes a breakout of the leading platforms — including Amazon, Walmart Connect, Roundel (Target), Instacart, and Kroger Precision — and emerging players fueling this transformation.
3. AI’s Expanding Role in Media and Creative:
The report features a full chapter on “The Generative Renaissance,” detailing how AI will revolutionize creative development, reintegrate media, and content strategy, and give rise to AI-personalized influencer ecosystems. Tools like Publicis CoreAI and Omnicom Omni are not just planning engines — they’re reshaping how value is calculated, and outcomes are defined.
4. A Realistic Upfront & NewFront Market Overview:
Against a backdrop of economic caution and demand for flexibility, the report forecasts decreased Upfront commitments in linear television while noting modest increases in NewFront activity. Detailed insights on the negotiation of ‘options’ clauses and the evolution of fixed pricing models offer essential context.
5. Media Buyer Dominance & Seller Response Imperatives:
In a powerful critique, The Myers Report warns that sellers relying on outdated human-led sales models are at risk of being “priced out of the future.” It calls for urgent investment in AI, clean rooms, and outcome-based packaging, citing sports media and influencer marketing as templates for reclaiming premium value.
6. 2026 Total Marketing Investment Forecast:
While advertising growth remains modest, total U.S. marketing investment is projected to rise 5.79% in 2026, signaling a shift toward full-funnel integration, performance accountability, and renewed economic confidence. Each media and promotion category — from search to gaming to B2B — is accompanied by detailed context and strategic commentary.
What You’ll Get in the Full Report:
- Advertising forecasts across 30+ categories for 2025 and 2026
- Full marketing investment estimates including shopper, promotion, experiential, B2B, PR, and retail
- AI disruption analysis across planning, buying, creative, and attribution
- Breakdowns by media type: linear TV, CTV, programmatic, social, search, print, OOH, cinema, audio, gaming, and influencer marketing
- Strategic leadership imperatives for brands, agencies, and media companies
- Economic benchmarks, visual charts, and methodology details for transparency and decision-making
Call to Action:
The future of advertising won’t be led by those with the largest budgets — it will be led by those who understand where the market is heading. The 2025-2026 Myers Report Marketing, Advertising & Media Economic Report is your GPS.
🎯 Corporate subscribers: You’ve already received the full 75-page PDF.
🛒 Not a subscriber? Purchase the full 75-page report now for $2,950 or subscribe to the 24-paper 2025 series at a 50% discount ($6,000) this week only:
📍 www.myersreports.com
