VirtualMediaReport.com

Is Google the Future for Virtual Worlds? Exclusive Interview on Second Life, Showtime, Chouchou and More With Wagner James Au
By: Jerry Weinstein (04/02/2008)

Last month Harper Collins published Wagner James Au's The Making of Second Life: Notes From The New World. With a Second Life backlash in full swing (Ad Age named it most overhyped trend of 2007) and the Virtual Worlds 2008 conference kicking off this week in NYC, it was an ideal time to chat with Wagner, a unique figure in the Metaverse, particularly Second Life.

"Second Life" Getting Second Wind, Says Clear Ink's Steve Nelson. Dwight Schrute Would Agree
By: Jerry Weinstein (03/25/2008)

With the recent announcement that Linden Lab CEO Philip Rosedale was stepping down, only a few months after the departure of CTO Cory Ondrejka, it's time to consider Second Life: The Next Generation. If ever there was a textbook example of the Gartner Hype Cycle look no further than this virtual world.

Trouble Brews in the "VW"
By: Bob Harrell (10/22/2007)

Will Google's Virtual World Plans Change Virtual Ad Economics?
By: Dorian Benkoil (10/16/2007)

Second Life Bank Collapse: Threat or Validation?
By: Jerry Weinstein (08/29/2007)

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Evaluating an Audience: Measure Twice, Cut Once - Don Seaman-TVB
By: Don Seaman

It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn't even last four episodes before being canceled.*

God and Advertising - Jeff Einstein
By: Jeff Einstein

I told him how the new network would completely invert the standard advertising model, and switch the currency from the ads that no one wants and no one clicks on to the content links that everyone wants and everyone clicks on. When a site visitor clicks on a text or video link, instead of just painting a new page with the requested content and the same old clutter, a separate tab opens and the visitor and the content both get dropped into a single-sponsor destination page.

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