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Should Digital Out-of-Home media be rebranded as Public Video? That was the suggestion of Digital Place-Based Advertising Association Chairman and Zoom Media CEO François de Gaspé Beaubien at last week’s DailyDOOH (Digital Out-of-Home) Investor Conference. He boldly called for a complete out-of-home rebrand and recommended that the medium change its name to Public Video in order to tap into digital ad spend. If online video is the fastest growing segment, he argued, then why not infiltrate that domain? Public video is direct, concise and reflective of the media, de Gaspe Beaubien pointed out.Read More
National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.Read More