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SXSW Interactive celebrates its 21st anniversary this week with a cornucopia of music, film and digital networking. From its humble roots as an indie music retreat, the event has become the de-facto venue for digital validation. SXSW is where Foursquare and Twitter conquered the digerati and Mark Zuckerberg addressed his first prominent conference. Now the event has reached a crossroads. Bloated from its own success and drowning in a pool of corporate swag, many companies that wallowed in the SXSW limelight opted to stay home this year. Farewell Foursquare. Goodbye GroupMe. Ta-Ta Twitter. Instead of discovering the Next Big Thing, attendees are far more likely to engage with Oreo, Esurance, Doritos or Chevy. Amidst this carnival of hype, energy drinks and ambient noise, I would like to add a few survival tips and introduce the Israeli companies at SXSW.Read More
With the nimbleness of digital billboards, we can now make our messaging much more timely and relevant. This extends to everything from cross-town, cross-country sporting rivalries to real-time holiday posts to emergency broadcasts notifying drivers of the recent mudslides in Los Angeles. Our lead-time is much shorter – hours, instead of weeks -- and we have creative flexibilities that can be displayed on nearly 1200 large format digital screens across the U.S. Used effectively, it’s quite impactful.Read More