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MyersBizNet Membership Info

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MyersBizNet is a social community and business-to-business intelligence publisher serving media, marketing, advertising and entertainment professionals. Our purpose is to increase the revenues and profitability of our member companies and to enhance the professional experience of all their team members.

MyersBizNet members receive extensive proprietary b-to-b marketing intelligence and support services and have access to all MyersBizNet resources and activities, including MyersBizNet Media Business Reports, MediaBizBloggers.com, Women in Media Mentoring Initiative, and MediaVillage industry parties and events.

For more than three decades, MyersBizNet has been an industry leader in providing visionary trend analyses, economic forecasting, market intelligence and relationship development for marketers, media companies, agencies and the investment community. MyersBizNet Economic Data and Forecasts of marketing and media expenditures have been rated the industry's most accurate.

MyersBizNet regularly reports on media company value and sales organization performance which has been the industry standard since 1986. Leading with Women in Media Mentoring Initiative (www.wimmi.net) and Media Village (www.mediavillage.com), MyersBizNet engages its members in social networks, events and conferences and provides members with custom business-to- business networking and career development resources.

More than 200 companies are members of the MyersBizNet, underwriting MyersBizNet Media Business Report,Wall St. Media Business Report, MediaBizBloggers.com, Media Village, Women in Media Mentoring Initiative, MediaBizBuzz.com and HookedUpGen Insights.

MyersBizNet corporate membership is available to your full executive team and staff.

Basic Membership Benefits - Annual Fee: $20,000

  • MEDIA VILLAGE RESEARCH: You have access to exclusive survey results from MyersBizNet Surveys of Advertising Executives on National TV and Digital/Online/Mobile Value and Sales Organization Performance, rating and ranking the performance of 150 major media companies in multiple categories, as reported in the weekly MyersBizNet Media Business Report. Myers’ access to the opinions of more than 10,000 industry executives is maintained through Myers’ exclusive relationship with the MediaVillage.com industry social network.
  • ECONOMIC FORECASTS: The industry’s only independent forecast of media, marketing and promotional spending, covering full legacy and digital investments in 52 categories, with historic data to 2000 and future forecasts to 2020.
  • MEMBERS-ONLY INSIGHTS: Every Monday, you receive the Members-Only MyersBizNet Media Business Report. The Media Business Report includes exclusive research, forecasts, data and trend insights. You have exclusive access to the password-protected content at www.myersbiznet.com
  • INVESTMENT INTELLIGENCE: Every Friday, you receive the MyersBizNet Wall St. Media Business Report, an exclusive update on analysts' comments and perspectives of media and advertising companies.
  • CONTENT INTELLIGENCE: Exclusive reports on network TV and digital Upfronts and programming/content advances.
  • MARKETING: Your membership underwrites and gives your brand presence and visibility through MyersBizNet partners:
    • www.MediaBizBloggers.com, the leading thought leadership blog platform featuring 50 media, advertising and marketing professionals and companies. Members receive the daily thought-leadership report, special white papers, report are welcome to establish their company/executive blog platform at MediaBizBloggers.com.
    • Women in Media Mentoring Initiative (www.WIMMI.net). Your female team members are entitled to attend events hosted by the industry’s leading organization focused on creating a positive and welcoming environment for young women entering the business, and enabling a two-way mentoring program to capitalize on their learning and knowledge. More than 2,000 female executives recognize your support through your Basic Underwriter listing.
    • Members are also invited to exclusive industry events at CES and more than 30 major industry events, conferences and meetings.

Premium Membership Benefits - Annual Fee: $36,000
All the above basic benefits plus :

  • FULL DATA REPORTS : Complete reports from MyersBizNet Surveys of Advertising Executives
  • RESEARCH DRILL DOWN: Custom “drill down” into MyersBizNet surveys on sales organization Performance
  • SEMINAR: Two-Hour Seminar/One-Hour Presentation on your premises or at your event led by Jack Myers and customized to meet your objectives. (Travel costs are supplemental)
  • MARKETING: Your company is recognized as a Premium Underwriter of Women in Media Mentoring Initiative in all materials and at www.WIMMI.net. Your company is recognized as a Premium Underwriter of MediaBizBloggers.com, and are recognized at www.mediabizbloggers.com and www.mediavillage.com and in regular communications with 20,000 industry professionals
  • PARTNERSHIPS: Exclusive advisories on early stage companies that are offering relevant services to media companies, marketers and agencies
  • ACCESS: Up to four phone call meetings to provide deeper insights into MyersBizNet reports

Custom Partnership Benefits - Annual Fee: $90,000
All of the above basic and premium benefits plus:

  • CUSTOM RESEARCH: Custom insights from MyersBizNet annual surveys of advertising executives, with proprietary strategic guidance and recommendations for enhanced marketplace performance and revenues, including limited respondent-level insights.
  • CUSTOM CONTENT: MyersBizNet will develop and implement a custom content strategy to meet your specific business-to-business promotional, marketing and client partnership requirements. Custom content can include networking platforms, blog platforms, e-mail communications, social media and marketing, video presentations, and multi-platform promotional campaigns.
  • IN PERSON MEETINGS: Four in-person annual meetings with your team to discuss mutually identified industry issues
  • ACCESS: Unlimited phone call meetings to provide deeper insights into MyersBizNet reports
  • MARKETING AND PROMOTION: Your company is recognized as a Platinum Underwriter of Women in Media Mentoring Initiative (www.wimmi.net), MediaBizBloggers.com and MediaVillage.com, receiving logo visibility and banner messaging and links at the respective websites and in regular e- mail distribution to more than 25,000 industry professionals each month.
  • PARTNERSHIP DEVELOPMENT: Customized insights on or introductions to up to six mutually targeted companies.
  • TEAM DEVELOPMENT: Proprietary personnel advisories and recommendations to help identify and recruit executive team members.
  • MYERSBIZNET BOOK CLUB: Two copies each of six books annually, personally curated by Jack Myers.

To review the past year's "Members-Only" reports visit http://www.jackmyers.com/commentary/media-business-report?c=n. Passcode is required to access full reports.

For details or to join, contact Christie Allen (Christie@jackmyers.com)

Visit www.MyersBizNet.com


The MediaVillage Articles Club: Friendsgiving
In celebration of the giving season, this month's Articles Club was billed as a Friendsgiving-style potluck. Were it not for some delicious chili and cornbread from our hostess, Chelsea, the evening may have fallen short of expectations. (I came armed with store-bought desserts and we also ditched a called-for side dish in favor of some Cabernet.) Our conversation covered a lot of ground this month even if our dinner table spread did not. As we look ahead to 2016 we have set a resolution for more diversity in our slate of suggested reading. With all due respect to The New York Times, we are going to make more of an effort to share articles from other publications in the coming months.

Stuart Elliott Revives "20 Questions" -- A Popular Holiday Tradition
One of the best friends of a columnist, apart from an elastic deadline, is the perennial feature, and I was known for one during my more than two decades writing for my previous employer. It was called "20 Questions," a column that would run before or after major holidays. Since we're about to celebrate Thanksgiving I thought it would be fun to revive it for my MediaVillage audience.

Pepsi on “Empire”: Coolest. Sponsor. Integration. Ever.
Call it the wave of the future, or a blast from the past. Pepsi’s sponsorship of Fox’s hit primetime serial “Empire” became virtually DVR-proof on this week’s episode while also evoking that long-ago era of television when advertisers were integral to the presentation and content of programming.

Office Smackdown! Baby Boomers vs. Millennials and Vice Versa
Have you noticed a difference (or ten) between Baby Boomers and Millennials in the workplace (and everyplace else, for that matter)? Especially the younger end of the former and the older segment of the latter? Of course you have -- and you aren't the only one.

SMI: Television Roars Back to Life; Digital Questionable?
Fresh off the back of soft results for many media owners in the third quarter of this year, the start of the new broadcast year has delivered some very heartening news for the television industry. Strong ad sales results for both the broadcast and cable sector helped the market to its best result of the year, with the total market up 15% compared to the same period last year.

DPAA: Audience Targeting -- Are You Missing the Mark?
With years of media fragmentation and increasing demands for better ROI, audience targeting has never been more valuable to marketers than it is today. The value for the marketers employing it, of course, includes better measurement and message delivery – and for those who fail to take advantage, smaller budgets or shorter careers.

Ten Expert Practices for Optimizing Team Performance
Visionary leaders are agents of change. Highly observant and great at reading situations, these managers know how to motivate teams to achieve new goals in the pursuit of excellence.

Net Neutrality Work-Arounds; Cutting Cords, Any Cords!
So you’ve got a MVPD subscription -- whether cable, satellite or telco -- plus broadband access and you’d like to watch video on some device or another … but you don’t know what exactly you’d like to watch and you don’t really feel like surfing 7,842 channels and web sites to find out what’s on and/or available. What do you do? Panic? Hope whatever MVPD or broadband provider you have gets smart enough to produce a guide that actually, uh, guides? Well, there are already a few gleams in the gloom out there.

NNN: When a Crisis Hits, Smart Marketers Like VW Know Where to Turn
Yesterday, Volkswagen began a print campaign in 13 newspapers across America. The purpose: To regain the trust of their customers following news of their emission issues. In the ad, CEO Michael Horn extends his apology and a special offer to those affected. Specifically, customers who qualify will be given a $500 prepaid Visa Card along with a $500 dealership card. This is the first official, public gesture that the company has made to address the consumer crisis and here at the Newspaper National Network we were honored to work with them in executing the initiative.

ABC Sales President Geri Wang on Media, Measurement and Mentoring
Geri Wang started as a physical therapy major in college but later changed to communications. Upon graduation she landed her first job working for Helen Johnston at Grey Advertising as a media research analyst. From there Geri was recruited by ABC, where she excelled. She is currently President of Sales, leading a team of nearly 300, and she is responsible for advertising sales and integrated marketing across the entire ABC portfolio including ABC Primetime, Daytime, News, Late-Night and Digital; the Disney/ABC Domestic Television Syndication Group; Fusion, and ABC Sales Development.

Unlike Certain Ads, This Column is Viewable
It seems that most weeks bring yet another jaw-dropping story from the wacky world of digital advertising. We’ve had bots, fraud, trading desks buying inventory from themselves and a host of other wonders. Last week though brought an excellent example of the genre, for which I’m grateful to Linda Holliday, the CEO of CITIA.com who brought it to my attention.

Driverless Cars and the New Automobile Era
We are now about 130 years into the automobile era. Starting with Karl Benz’s patent in the 1880s the automobile quickly became widespread with Henry Ford’s model of mass production scaling up the market 100 years ago.

MediaBizBuzz: Fox, Univision, Turner Broadcasting, Spotify and More
A roundup of the week's key news from MediaVillage member companies and trends from the wider media industry. This week, networks hit by fantasy sports woes, Fox gets creative with branding, and both Edward Snowden and "South Park" join the ad blocking debate.

Gender News Weekly: Barbie is for Boys, Too
"Inspired by Jack Myers’ upcoming book “The Future of Men: Masculinity in the Twenty-First Century,” this is a weekly blog series focused on gender equality, gender politics and the shift in gender norms in business and culture. Read on for this week’s news roundup."

Mindshare on Movember: Your Beard Has Good Intentions
This week on Mindshare’s Culture Vulture Live: Mike Yablonski talks about Movember -- that time of year when men let their facial hair grow out for a good cause.

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