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“The Walking Dead” continues to stand out from the rest of television and justify its buzz. In fact, five years in, its latest season finale was its highest-rated yet. As of this writing the show on Sunday – a killer episode featuring the return of Lennie James as Morgan (pictured below) -- drew almost 16 million viewers, 10.5 of them adults 18-49. Those numbers will only grow when Live +3 and Live +7 data is factored in. Yes, that’s true of almost every show these days, but “Walking Dead” is bound to kick butt in those measurements, we well.Read More
The ad market weakened by -4% in February as several large events had a major impact on how the month fared on a year-on-year basis. The absence of NBC’s Sochi Winter Games had the greatest impact on the market and caused TV ad revenues to drop 16% compared to last year. The month’s results couldn’t be helped by the Grammy Awards moving to February in 2015 -- a month later than last year. While major events like the Winter Games pulled the market down, the result would have been a lot worse if the Academy Awards on ABC didn’t fall in February this year rather than March, as they did in 2014.Read More