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Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.
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Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.
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