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MediaBizBloggers.com
The mandate for universal adoption of Ad-ID is not only a good thing for the union, but for the media and entertainment ecosystem and the advertising supply chain. Ad-ID is at the center of cross-disciplinary initiatives, with the goals of creating consistent and standardized industry business practices and improved interoperability.
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As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them? Some observers think the week's events should be discontinued, and I have agreed with them of late. But as I moved through the week it once again became clear that when it comes to promoting a network's accomplishments and generating excitement for its future programs there is still nothing quite like the Upfront experience, even if it does feel somewhat outdated. Could we exist without it? Yes. Do we want to do so? That depends on whom you ask.
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