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Beverly Hills, CA – NBC put on a jam-packed and very effective day Sunday at the Summer Television Critics Association tour, which included panels for all of its new fall series, its upcoming telecast of the 66th Annual Primetime Emmy Awards, show-runners from several of its returning shows (including The Blacklist, Grimm, Parenthood and Chicago Fire, among others) and one that mesmerized the roughly 250 reporters and critics gathered here: A heavy duty crash course in the ever-changing art of total audience measurement presented by NBCUniversal Research and Media Development President Alan Wurtzel.

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Beverly Hills, CA -- Typical sessions with broadcast network entertainment chiefs at the twice-yearly Television Critics Association tours are generally filled with questions about the industry overall, broadcast television in general and his or her network in particular. There is always a smattering of requests for information about specific shows, but they are usually overshadowed by queries about larger issues.

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