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Syfy on Sunday and Monday in Orlando produced its eighth annual Digital Press Tour – a one of a kind event in television publicity and promotion that puts the network's executives and the stars and producers of its series together with influential bloggers, robust tweeters and other digital communications experts and enthusiasts who operate outside of what might be referred to as the "traditional" press.

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So much has been written and discussed about the recent news that both Facebook and Apple are covering the cost of female egg freezing in their health care plans, it's difficult to insert a new point of view. The reactions have spanned from positive: more choice for working women equals empowerment, to incendiary: the underlying message from Apple and Facebook is an unfair (and illegal) pressure on female employees to delay childbirth for career advancement. Before continuing, I'll share that I am squarely in the camp that this is a positive and progressive inclusion in a company's health care coverage.

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