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According to Simulmedia CEO Dave Morgan, his company has “moved from digital into television … with people-based measurement tools. [The industry is] on steroids [and now] companies can deliver tens of millions of points of data.” And yet, he admitted that the industry is a couple of years away from a meaningful percentage [20%] of the media buying and selling business adopting this method. But the momentum is there as the industry continues to evolve, capitalizing on better technology, cloud based solutions and learnings from past measurement experiences.Read More
You’ve got to admire the way The CW does things. Take its latest promotion: The AT&T sponsored “In a Flash” contest that appears at CWTV.com and receives heavy on-screen promotion during telecasts of its highest rated series, “The Flash.”Read More