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More precisely, Job One for brand stewards is no longer just about creating messages. As I have noted frequently in this space, the CMO is now also part CTO and part CIO—and not small parts, either. The marketer's scope has not simply grown, it has widened dramatically, both upstream and downstream.Read More
We are pleased to announce the formation of Landmark | ShellyPalmer, a new partnership for new media deals, combining world-class investment banking, strategic advisory and event management.Read More