Methodology - Myers Surveys of Advertising Executives on Media Sales Organizations

It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn't even last four episodes before being canceled.*

I told him how the new network would completely invert the standard advertising model, and switch the currency from the ads that no one wants and no one clicks on to the content links that everyone wants and everyone clicks on. When a site visitor clicks on a text or video link, instead of just painting a new page with the requested content and the same old clutter, a separate tab opens and the visitor and the content both get dropped into a single-sponsor destination page.