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56 General Entertainment Broadcast and Cable TV Networks
Innovative & Non-Traditional Sales Efforts - 25th Annual Myers Survey on TV Network Sales Organization Performance
56 General Entertainment Broadcast and Cable TV Networks
Published: January 6, 2010 at 02:29 PM GMT
Last Updated: January 8, 2010 at 02:29 PM GMT
| Innovative & Non-Traditional Sales Efforts | ||||||
| Rank | Total Respondents | Index | Rank | Influcencers* | Index | |
| 1 | Food Network | 233.3% | 1 | Adult Swim | 325.0% | |
| 2 | Comedy Central | 225.0% | 2t | Food Network | 250.0% | |
| 3 | TBS / TNT | 208.3% | 2t | Fox TV | 250.0% | |
| 4t | Discovery Channel | 200.0% | 2t | TBS / TNT | 250.0% | |
| 4t | MTV | 200.0% | 5t | A&E Television | 225.0% | |
| 4t | NBC TV Network | 200.0% | 5t | ABC TV Network | 225.0% | |
| 7 | Adult Swim | 191.7% | 5t | Comedy Central | 225.0% | |
| 8 | Spike | 183.3% | 5t | Spike | 225.0% | |
| 9 | Bravo | 175.0% | 9t | Cartoon Network | 200.0% | |
| 10t | Fuse | 166.7% | 9t | Current TV | 200.0% | |
| 10t | The CW | 166.7% | 9t | Discovery Channel | 200.0% | |
| 12 | Fox-TV | 158.3% | 9t | Fuse | 200.0% | |
| 13t | ABC TV Network | 150.0% | 9t | MTV | 200.0% | |
| 13t | E! | 150.0% | 9t | NBC TV Network | 200.0% | |
| 13t | The Learning Channel | 150.0% | 9t | Nickelodeon | 200.0% | |
| 13t | VH1 | 150.0% | 16t | HGTV | 175.0% | |
| 17t | FX | 141.7% | 16t | VH1 | 175.0% | |
| 17t | HGTV | 141.7% | 18t | Bravo | 150.0% | |
| 19 | ABC Family | 133.3% | 18t | Disney Kids | 150.0% | |
| 20t | A&E Television | 125.0% | 18t | E! | 150.0% | |
| 20t | TiVo | 125.0% | 18t | FX | 150.0% | |
| 22t | GSN (Game Show Network) | 116.7% | 18t | History | 150.0% | |
| 22t | History | 116.7% | 18t | TiVo | 150.0% | |
| 24t | National Geographic | 108.3% | 18t | USA | 150.0% | |
| 24t | Oxygen | 108.3% | 25t | DIY | 125.0% | |
| 26t | Animal Planet | 100.0% | 25t | ION Media Network | 125.0% | |
| 26t | Cartoon Network | 100.0% | 25t | The CW | 125.0% | |
| 26t | Current TV | 100.0% | 28t | AMC | 100.0% | |
| 26t | DIY | 100.0% | 28t | CBS TV Network | 100.0% | |
| 26t | Nickelodeon | 100.0% | 28t | Hallmark Channel | 100.0% | |
| 31t | Fine Living | 91.7% | 28t | Oxygen | 100.0% | |
| 31t | G4 | 91.7% | 28t | TruTV | 100.0% | |
| 31t | National Cinemedia | 91.7% | 33t | ABC Family | 75.0% | |
| 34t | AMC | 83.3% | 33t | GSN Game Show Network | 75.0% | |
| 34t | CBS TV Network | 83.3% | 33t | PBS | 75.0% | |
| 34t | Disney Kids | 83.3% | 36t | Animal Planet | 50.0% | |
| 34t | WE | 83.3% | 36t | BET | 50.0% | |
| 38t | Lifetime Television | 75.0% | 36t | Biography | 50.0% | |
| 38t | Ovation TV | 75.0% | 36t | G4 | 50.0% | |
| 38t | USA | 75.0% | 36t | Lifetime Television | 50.0% | |
| 41 | TruTV | 66.7% | 36t | Logo | 50.0% | |
| 42t | BET | 58.3% | 36t | National Cinemedia | 50.0% | |
| 42t | Hallmark Channel | 58.3% | 36t | National Geographic | 50.0% | |
| 42t | Logo | 58.3% | 36t | Ovation TV | 50.0% | |
| 42t | Syfy | 58.3% | 36t | SOAPnet | 50.0% | |
| 42t | Telemundo | 58.3% | 36t | The Learning Channel | 50.0% | |
| 42t | TV Land | 58.3% | 36t | WE | 50.0% | |
| 48t | Biography | 50.0% | 48t | Country Music TV | 25.0% | |
| 48t | Country Music TV | 50.0% | 48t | Fine Living | 25.0% | |
| 48t | PBS | 50.0% | 48t | Gospel Music | 25.0% | |
| 48t | SOAPnet | 50.0% | 48t | Investigation Discovery | 25.0% | |
| 48t | Univision | 50.0% | 48t | Syfy | 25.0% | |
| 53 | ION Media Network | 41.7% | 48t | Telemundo | 25.0% | |
| 54 | Investigation Discovery | 33.3% | 48t | Univision | 25.0% | |
| 55t | Gospel Music | 8.3% | 55t | Screenvision | 0.0% | |
| 55t | Screenvision | 8.3% | 55t | TV Land | 0.0% | |
Source: Jack Myers Media Business Report 2009. Survey included 56 General Entertainment Broadcast and Cable Networks. Survey conducted online among pre-qualified advertiser and agency executives with day-to-day responsibility for buying, planning and/or approving national television media buys. Future surveys will include news, information and sports networks, and online publishers, which are not included in this survey. In 2010, studies will be conducted for out-of-home and print media. All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report (www.jackmyers.com). Subscribers may use the data for all purposes with attribution to Jack Myers Media Business Report 2009 Survey of Advertising Executives.
*The top 50 most influential client and agency executive respondents.
Note: This report opens properly in Internet Explorer and Firefox. Google Chrome users may experience problems
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