| HOME | MEDIABIZBLOGGERS.com | WOMEN in MEDIA | HOOKED UP | MEMBERSHIP INFO | MEMBER COMPANIES | MEDIA BUSINESS REPORT | ECONOMIC FORECASTS | RESEARCH |
56 General Entertainment Broadcast and Cable TV Networks
Efficient Media Costs - 25th Annual Myers Survey on TV Network Sales Organization Performance
56 General Entertainment Broadcast and Cable TV Networks
Published: January 6, 2010 at 12:33 AM GMT
Last Updated: January 8, 2010 at 12:33 AM GMT
| EFFICIENT MEDIA COSTS | ||||||
| Rank | Total Respondents | Index | Rank | Influencers* | Index | |
| 1 | Hallmark Channel | 187.0% | 1 | TV Land | 244.4% | |
| 2 | TV Land | 182.6% | 2 | SOAPnet | 188.9% | |
| 3 | TruTV | 178.3% | 3t | FX | 177.8% | |
| 4 | Spike | 173.9% | 3t | Hallmark Channel | 177.8% | |
| 5 | FX | 169.6% | 3t | Oxygen | 177.8% | |
| 6 | SOAPnet | 160.9% | 3t | Spike | 177.8% | |
| 7 | Oxygen | 156.5% | 3t | Syfy | 177.8% | |
| 8t | USA | 147.8% | 3t | TruTV | 177.8% | |
| 8t | Syfy | 147.8% | 3t | WE | 177.8% | |
| 10t | GSN (Game Show Network) | 143.5% | 10 | DIY | 166.7% | |
| 10t | G4 | 143.5% | 11 | USA | 155.6% | |
| 12t | A&E Television | 139.1% | 12 | GSN (Game Show Network) | 144.4% | |
| 12t | AMC | 139.1% | 13t | A&E Television | 133.3% | |
| 12t | WE | 139.1% | 13t | Adult Swim | 133.3% | |
| 15 | ABC Family | 134.8% | 13t | AMC | 133.3% | |
| 16 | National Geographic | 130.4% | 13t | Animal Planet | 133.3% | |
| 17t | Adult Swim | 121.7% | 13t | Fine Living | 133.3% | |
| 17t | Fuse | 121.7% | 13t | G4 | 133.3% | |
| 17t | Fine Living | 121.7% | 19t | E | 122.2% | |
| 17t | Country Music TV | 121.7% | 19t | Fuse | 122.2% | |
| 21t | VH1 | 117.4% | 19t | National Geographic | 122.2% | |
| 21t | History | 117.4% | 19t | VH1 | 122.2% | |
| 21t | DIY | 117.4% | 23t | Comedy Central | 111.1% | |
| 24 | Animal Planet | 113.0% | 23t | Country Music TV | 111.1% | |
| 25t | Comedy Central | 108.7% | 25t | ABC Family | 100.0% | |
| 26t | TBS / TNT | 108.7% | 25t | Cartoon Network | 100.0% | |
| 27t | E! | 100.0% | 25t | CBS TV Network | 100.0% | |
| 27t | Cartoon Network | 100.0% | 25t | History | 100.0% | |
| 29t | NBC TV Network | 91.3% | 29t | BET | 88.9% | |
| 29t | The CW | 91.3% | 29t | NBC TV Network | 88.9% | |
| 31t | Food Network | 87.0% | 29t | The CW | 88.9% | |
| 31t | BET | 87.0% | 32t | Food Network | 77.8% | |
| 31t | Biography | 87.0% | 32t | ION Media Network | 77.8% | |
| 34t | ION Media Network | 78.3% | 32t | TBS/TNT | 77.8% | |
| 34t | Investigation Discovery | 78.3% | 35t | Bravo | 66.7% | |
| 36 | Lifetime Television | 73.9% | 35t | Investigation Discovery | 66.7% | |
| 37 | HGTV | 69.6% | 35t | Telemundo | 66.7% | |
| 38t | Bravo | 65.2% | 38t | Logo | 55.6% | |
| 38t | CBS TV Network | 65.2% | 38t | Ovation TV | 55.6% | |
| 38t | Ovation TV | 65.2% | 40t | Gospel Music | 44.4% | |
| 38t | Logo | 65.2% | 40t | HGTV | 44.4% | |
| 41t | Fox-TV | 60.9% | 40t | LifetimeTelevision | 44.4% | |
| 42t | Telemundo | 60.9% | 40t | National Cinemedia | 44.4% | |
| 42t | Screenvision | 60.9% | 40t | Screenvision | 44.4% | |
| 45t | MTV | 52.2% | 40t | The Learning Channel | 44.4% | |
| 45t | Nickelodeon | 52.2% | 46t | Current TV | 33.3% | |
| 45t | Disney Kids | 52.2% | 46t | Discovery Channel | 33.3% | |
| 45t | Gospel Music | 52.2% | 46t | Disney Kids | 33.3% | |
| 49 | The Learning Channel | 47.8% | 46t | Fox TV | 33.3% | |
| 50 | National Cinemedia | 43.5% | 46t | MTV | 33.3% | |
| 51 | Discovery Channel | 39.1% | 46t | Nickelodeon | 33.3% | |
| 52 | ABC TV Network | 34.8% | 52t | ABC TV Network | 11.1% | |
| 53t | Current TV | 30.4% | 52t | TiVo | 11.1% | |
| 53t | Univision | 30.4% | 52t | Univision | 11.1% | |
| 55 | TiVo | 26.1% | 56t | PBS | 0.0% | |
| 56 | PBS | 8.7% | 56t | Biography | 0.0% | |
Source: Jack Myers Media Business Report 2009. Survey included 56 General Entertainment Broadcast and Cable Networks. Survey conducted online among pre-qualified advertiser and agency executives with day-to-day responsibility for buying, planning and/or approving national television media buys. Future surveys will include news, information and sports networks, and online publishers, which are not included in this survey. In 2010, studies will be conducted for out-of-home and print media. All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report (www.jackmyers.com). Subscribers may use the data for all purposes with attribution to Jack Myers Media Business Report 2009 Survey of Advertising Executives.
*The top 50 most influential client and agency executive respondents.
Note: This report opens properly in Internet Explorer and Firefox. Google Chrome users may experience problems
Commentary Archives
April 2013March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
See all Archived Material
MediaBizBloggers.com
By: Joyce Eng & Kate Stanhope
What were your top moments?
Read More
The recent B&C On Demand Summit offered insights into what is being done well, what we can do better and what still needs to be accomplished in the On Demand arena.
Read More
