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Research Reports from Jack Myers Media Business Reports

TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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TV Sales Organization Awards Announced This Week (Members-Only Report)
By: Jack Myers   (01/26/2015)

This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey, rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.

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Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Turner, Viacom Battle it Out with Twitter & Facebook as Upfront Looms (Members-Only Report)
By: Jack Myers   (05/05/2014)

Turner Entertainment Digital leads ten top broadcast, cable and digital social media groups in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, innovation and presentations. Among the ten companies, Facebook ranks first for value and advanced research insights. ABC Digital ranks first for quality content. Twitter ranks second for customer service, value, innovation, and advanced research.

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Buzzfeed, NYTimes, Weather, Turner & ESPN Lead New MyersBizNet Advertisers’ Perceptions Survey
By: Jack Myers   (04/28/2014)

Buzzfeed leads twelve major TV and digital news media brands in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, value for the investment, innovation and presentations. NYTimes.com ranks first for quality content and The Weather Channel ranks first for advanced research insights.

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How Will Microsoft's Management Shifts Impact Advertisers? (Members-Only Report)
By: Jack Myers   (02/12/2014)

With the departure of Microsoft CEO Steve Ballmer and the ascension of 22 year-company veteran Satya Nadella, advertisers and agencies can be hopeful that Microsoft will focus more on building Satya+Nadellaexpanded services and support for marketers. (Scroll down for details on current perceptions of Microsoft Advertising in the ad community.)

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Advertisers Rate Their Most Valuable Entertainment TV Networks (Members-Only Report)
By: Jack Myers   (02/04/2014)

MyersBizNet asked 300 advertiser and agency decisions to rate 35 specialty entertainment cable networks and eight broadcast networks based on "Value for the Investment." The top 20 network sales organizations are ranked below.

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Viacom, Scripps & Turner Focus on Integrated Marketing; Viacom Doubles Down on Investment
By: Jack Myers   (01/27/2014)

In a new study of 300 advertiser and agency executives on their perceptions of the marketing and promotional integration opportunities offered by specialty entertainment TV networks, Viacom Media Networks' three sales groups rank first, second and seventh, and last week the company announced Viacom Velocity, an expanded investment in integrated marketing and branded content development. Jeff Lucas, VMN's Head of Sales for Music and Entertainment, commented to MyersBizNet: "We need to rise above the [media] clutter and differentiate ourselves – and do it quickly. The business is at a tipping point – so much is happening at once. We have to stand out and deliver the most value for the dollar, so we're taking integrated marketing to a new level in a comprehensive industry initiative."

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Without exception the best soap operas on television these days are Fox’s “Empire” and ABC’s “Nashville,” which can be enjoyed back to back on Wednesdays. (With Taraji P. Henson and Connie Britton respectively headlining those two shows, that combo can’t help but make for a night of terrific TV.) It is significant that both series winningly incorporate a lot of musical performances in ways that move storylines along without ever being jarring (something that derailed Fox’s woeful “Glee” several seasons ago).

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One of the most significant changes in the media marketplace is the shift away from traditional TV broadcasting. As we highlighted recently in our 2015 media marketplace predictions, we think the new streaming content services will push the shift beyond the tipping point as they draw consumers away from traditional TV viewing habits. Several media companies announced high-profile streaming services for their content last year, including HBO, CBS and Showtime. But the launch of Dish Network's Sling TV the other week has the potential to dramatically accelerate the migration of viewers away from TV and to online video content.

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