The top five most effective national TV sales organizations, as rated by advertiser and media agency executives, are ESPN Customer Marketing and Sales, ABC-TV, Turner Entertainment Sales, Adult Swim/Cartoon Network and Turner Sports, according to the results of the 29th Annual Myers Survey of Advertising Executives. ABC Family landed the ninth spot among 54 national TV sales organizations

Perceptions of the value and relevance of the research and intelligence support services of national television sales organizations vary in major ways among different respondent groups (See Chart Below). While ESPN's Customer Marketing & Sales research initiatives rank first among all respondent groups and The Weather Channel second among TV buyers and planners, MTV's Music and Entertainment Groups rank second and fourth respectively among client (advertiser) executives. This reflects MTVN's focus on gathering insights on target audiences, an investment the company has been making for decades.

Turner Broadcasting landed three of the top four sales organizations for Quality Sales Team and Customer Service, and three Fox sales organizations were ranked in the top ten, in the 2012 Myers Survey of Advertising Executives. Discovery Channel was ranked sixth among total respondents, but rose to first ranking among advertiser (client) executives who responded to the survey. Turner's Adult Swim/Cartoon Network organization ranked fourth among total respondents and ranked first among TV buyers/planners with dual digital media responsibility. The sales organizations of CNBC and Fox News performed significantly better among TV buyers/planners than they did among other respondent groups.