jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN In MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > Research Reports from Jack Myers Media Business Reports

Research Reports from Jack Myers Media Business Reports

TV Sales Organization Awards Announced This Week (Members-Only Report)
By: Jack Myers   (01/26/2015)

This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey, rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.

Read More
Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

Read More
Turner, Viacom Battle it Out with Twitter & Facebook as Upfront Looms (Members-Only Report)
By: Jack Myers   (05/05/2014)

Turner Entertainment Digital leads ten top broadcast, cable and digital social media groups in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, innovation and presentations. Among the ten companies, Facebook ranks first for value and advanced research insights. ABC Digital ranks first for quality content. Twitter ranks second for customer service, value, innovation, and advanced research.

Read More
Buzzfeed, NYTimes, Weather, Turner & ESPN Lead New MyersBizNet Advertisers’ Perceptions Survey
By: Jack Myers   (04/28/2014)

Buzzfeed leads twelve major TV and digital news media brands in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, value for the investment, innovation and presentations. NYTimes.com ranks first for quality content and The Weather Channel ranks first for advanced research insights.

Read More
How Will Microsoft's Management Shifts Impact Advertisers? (Members-Only Report)
By: Jack Myers   (02/12/2014)

With the departure of Microsoft CEO Steve Ballmer and the ascension of 22 year-company veteran Satya Nadella, advertisers and agencies can be hopeful that Microsoft will focus more on building Satya+Nadellaexpanded services and support for marketers. (Scroll down for details on current perceptions of Microsoft Advertising in the ad community.)

Read More
Advertisers Rate Their Most Valuable Entertainment TV Networks (Members-Only Report)
By: Jack Myers   (02/04/2014)

MyersBizNet asked 300 advertiser and agency decisions to rate 35 specialty entertainment cable networks and eight broadcast networks based on "Value for the Investment." The top 20 network sales organizations are ranked below.

Read More
Viacom, Scripps & Turner Focus on Integrated Marketing; Viacom Doubles Down on Investment
By: Jack Myers   (01/27/2014)

In a new study of 300 advertiser and agency executives on their perceptions of the marketing and promotional integration opportunities offered by specialty entertainment TV networks, Viacom Media Networks' three sales groups rank first, second and seventh, and last week the company announced Viacom Velocity, an expanded investment in integrated marketing and branded content development. Jeff Lucas, VMN's Head of Sales for Music and Entertainment, commented to MyersBizNet: "We need to rise above the [media] clutter and differentiate ourselves – and do it quickly. The business is at a tipping point – so much is happening at once. We have to stand out and deliver the most value for the dollar, so we're taking integrated marketing to a new level in a comprehensive industry initiative."

Read More
Magazine Publishers Gaining Traction in Digital, Say Ad Execs (Members-Only Report)
By: Jack Myers   (12/16/2013)

Leading general interest and women’s magazine companies have established a strong beachhead in the digital advertising business, according to the new MyersBizNet Advertiser Satisfaction Study. Leading the group is Hearst Magazine Interactive, which was rated positively (4/5 on a 5 point scale) by 77% of respondents to the MyersBizNet Study.

Read More
Top 20 Digital Native Sales Organizations: Google, Dstillery, Martini, AOL, Amazon Top List (Members-Only Report)
By: Jack Myers   (12/09/2013)

Among 42 leading "Digital Native" company sales organizations, Google has the highest rated "Quality Sales Team and Customer Service" in a MyersBizNet survey of 300 advertiser and agency executives. While Google has had a dominant presence in the ad community for years, generating both positive and negative sentiment, the ad sales team is rated as a market leader (4/5 on a 5 point scale) by more than 90% of all those with whom it does business.

Read More

Research Reports from Jack Myers Media Business Reports Commentary Archives

December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014

See all Archived Material

MediaBizBloggers.com

"I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual World. If I allow you to communicate with me, you will address me as, Your Majesty, the Heavenly Digital Sovereign."

Read More

Super Bowl XLIX is about to remind everyone, yet again, that the biggest football game of the year is a cultural phenomenon that drives massive engagement. It attracts approximately 110 million people (about 46% of American households) during game time on TV, with this number of viewers remaining roughly the same, year over year (source: Nielsen). On YouTube, however, engagement with the event is dramatically expanding. More and more people are not only watching the game on TV, but also turning to platforms like YouTube to search for a huge variety of Super Bowl-related content. For example, we see 5x growth in world-wide search interest for the Super Bowl on YouTube in the month of January.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds