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Research Reports from Jack Myers Media Business Reports

What Social Media Do Ad Execs Use? - (Members-Only Report)
By: Jack Myers   (03/09/2015)

MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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TV Sales Organization Awards Announced This Week (Members-Only Report)
By: Jack Myers   (01/26/2015)

This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey, rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.

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Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Turner, Viacom Battle it Out with Twitter & Facebook as Upfront Looms (Members-Only Report)
By: Jack Myers   (05/05/2014)

Turner Entertainment Digital leads ten top broadcast, cable and digital social media groups in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, innovation and presentations. Among the ten companies, Facebook ranks first for value and advanced research insights. ABC Digital ranks first for quality content. Twitter ranks second for customer service, value, innovation, and advanced research.

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Buzzfeed, NYTimes, Weather, Turner & ESPN Lead New MyersBizNet Advertisers’ Perceptions Survey
By: Jack Myers   (04/28/2014)

Buzzfeed leads twelve major TV and digital news media brands in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, value for the investment, innovation and presentations. NYTimes.com ranks first for quality content and The Weather Channel ranks first for advanced research insights.

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How Will Microsoft's Management Shifts Impact Advertisers? (Members-Only Report)
By: Jack Myers   (02/12/2014)

With the departure of Microsoft CEO Steve Ballmer and the ascension of 22 year-company veteran Satya Nadella, advertisers and agencies can be hopeful that Microsoft will focus more on building Satya+Nadellaexpanded services and support for marketers. (Scroll down for details on current perceptions of Microsoft Advertising in the ad community.)

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Advertisers Rate Their Most Valuable Entertainment TV Networks (Members-Only Report)
By: Jack Myers   (02/04/2014)

MyersBizNet asked 300 advertiser and agency decisions to rate 35 specialty entertainment cable networks and eight broadcast networks based on "Value for the Investment." The top 20 network sales organizations are ranked below.

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MediaBizBloggers.com

2015 Network TV Upfront and NewFront Calendar

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A new original programming lineup kicks off July 16 with the original movie “Joe Dirt 2: Beautiful Loser” (promoted by Crackle at the Winter 2015 TCA tour), a sequel to the popular 2001 film featuring David Spade (reprising the title role) and Christopher Walken. Bryan Cranston, whose Crackle retro reboot “Tightrope” didn't come to life (a shame, because it was among the best pilots showcased at any Upfront or NewFront presentation last spring) will try again with animated washed-up superhero satire “Supermansion” this fall. He'll will give voice to Titanium Rex (with additional voices by Seth Green and Keegan-Michael Key) and be an executive producer on the series. That will be followed in short order by “The Art of More” with Dennis Quaid as star and executive producer, set in the world of Las Vegas auction houses. Also on deck for late 2015/2016: A second “Dead Rising” made-for movie and post-prison/mafia drama “Capo.” Beyond programming, a new "Always On" design developed with Adobe Systems will be rolled out, where viewers automatically see a program when they click in. They can either watch the program or choose something else through an upgraded viewer guide.

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