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Research Reports from Jack Myers Media Business Reports

Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Turner, Viacom Battle it Out with Twitter & Facebook as Upfront Looms (Members-Only Report)
By: Jack Myers   (05/05/2014)

Turner Entertainment Digital leads ten top broadcast, cable and digital social media groups in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, innovation and presentations. Among the ten companies, Facebook ranks first for value and advanced research insights. ABC Digital ranks first for quality content. Twitter ranks second for customer service, value, innovation, and advanced research.

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Buzzfeed, NYTimes, Weather, Turner & ESPN Lead New MyersBizNet Advertisers’ Perceptions Survey
By: Jack Myers   (04/28/2014)

Buzzfeed leads twelve major TV and digital news media brands in the most recent MyersBizNet survey of advertisers’ perceptions, ranking first for customer service, value for the investment, innovation and presentations. NYTimes.com ranks first for quality content and The Weather Channel ranks first for advanced research insights.

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How Will Microsoft's Management Shifts Impact Advertisers? (Members-Only Report)
By: Jack Myers   (02/12/2014)

With the departure of Microsoft CEO Steve Ballmer and the ascension of 22 year-company veteran Satya Nadella, advertisers and agencies can be hopeful that Microsoft will focus more on building Satya+Nadellaexpanded services and support for marketers. (Scroll down for details on current perceptions of Microsoft Advertising in the ad community.)

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Advertisers Rate Their Most Valuable Entertainment TV Networks (Members-Only Report)
By: Jack Myers   (02/04/2014)

MyersBizNet asked 300 advertiser and agency decisions to rate 35 specialty entertainment cable networks and eight broadcast networks based on "Value for the Investment." The top 20 network sales organizations are ranked below.

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Viacom, Scripps & Turner Focus on Integrated Marketing; Viacom Doubles Down on Investment
By: Jack Myers   (01/27/2014)

In a new study of 300 advertiser and agency executives on their perceptions of the marketing and promotional integration opportunities offered by specialty entertainment TV networks, Viacom Media Networks' three sales groups rank first, second and seventh, and last week the company announced Viacom Velocity, an expanded investment in integrated marketing and branded content development. Jeff Lucas, VMN's Head of Sales for Music and Entertainment, commented to MyersBizNet: "We need to rise above the [media] clutter and differentiate ourselves – and do it quickly. The business is at a tipping point – so much is happening at once. We have to stand out and deliver the most value for the dollar, so we're taking integrated marketing to a new level in a comprehensive industry initiative."

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Magazine Publishers Gaining Traction in Digital, Say Ad Execs (Members-Only Report)
By: Jack Myers   (12/16/2013)

Leading general interest and women’s magazine companies have established a strong beachhead in the digital advertising business, according to the new MyersBizNet Advertiser Satisfaction Study. Leading the group is Hearst Magazine Interactive, which was rated positively (4/5 on a 5 point scale) by 77% of respondents to the MyersBizNet Study.

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Top 20 Digital Native Sales Organizations: Google, Dstillery, Martini, AOL, Amazon Top List (Members-Only Report)
By: Jack Myers   (12/09/2013)

Among 42 leading "Digital Native" company sales organizations, Google has the highest rated "Quality Sales Team and Customer Service" in a MyersBizNet survey of 300 advertiser and agency executives. While Google has had a dominant presence in the ad community for years, generating both positive and negative sentiment, the ad sales team is rated as a market leader (4/5 on a 5 point scale) by more than 90% of all those with whom it does business.

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Blip, BlogHer, YouTube and Federated: Most Innovative Digital Companies (Members-Only Report)
By: Jack Myers   (12/02/2013)

BlogHer and Blip.tv achieve unprecedented unanimous outstanding performance ratings for "Innovation and Market Leadership" among digital agency executives in the recently released MyersBizNet Media Satisfaction Survey. Among 28 "digital native" companies that were included in the survey and had a sufficient respondent base among digital agency respondents,

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This week, the world's most popular podcast came to an end, and so did The Colbert Report. Angelina Jolie skipped the premiere of her own movie due to insulting emails about her being leaked a nasty case of chicken pox, and Justin Timberlake returned to The Tonight Show to sing Third Eye Blind with Jimmy Fallon. Also, The Voice crowned a winner and Clickhole taught us all the proper way to watch holiday classic Love Actually.

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According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:

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