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Research Reports from Jack Myers Media Business Reports

The Web’s 25 Safest Sites for Advertisers
By: Jack Myers   (08/10/2015)

Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives

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Print Media Losing Money to Programmatic Ad Marketplace
By: Jack Myers   (07/20/2015)

Print-based digital media companies are underperforming both their digital-native and television counterparts in several performance categories, according to the new MyersBizNet Survey of Advertiser and Agency Executives on 36 Digital Media Companies.

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Gannett and TEGNA Confronted by Digital Headwinds
By: Jack Myers   (07/13/2015)

TEGNA, the media company originally known as Gannett, and the new Gannett that will be referred to in the ad community as USA Today Media Network, both have significant issues and challenges to overcome before they generate meaningful digital ad revenue growth, according to a new study conducted by MyersBizNet.

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Why Is Microsoft Ceding Ad Sales to AOL?
By: Jack Myers   (06/30/2015)

Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees.

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy
By: Jack Myers   (06/29/2015)

The annual MyersBizNet Survey of Advertiser and Agency Executives on Perceptions of 36 digital media sales organizations uncovers several surprisingly strong performances by companies not typically identified among the industry leaders.

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Google vs. Microsoft: Is There a Battle Brewing?
By: Jack Myers   (06/22/2015)

Google remains the digital media company advertiser and agency executives hate to love, but love them they do, as proven by the company's #1 overall ranking in the recent MyersBizNet TomorrowToday Survey of Advertising Executives on 36 Digital Media Companies.

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Twitter vs. Facebook: Advertisers Weigh In
By: Jack Myers   (06/15/2015)

The decision by Twitter CEO Dick Costolo to resign last week after the company failed to meet Wall St. ad revenue forecasts (among other reasons) generated a wave of comparisons by Wall St. analysts between Facebook and Twitter. Facebook remains a Wall St. darling, and rightfully so as the company has successfully built a strong mobile and video ad business while Twitter has struggled to clearly define its ad offerings. MyersBizNet asked 60 advertiser executives* to compare the two companies on several measures of performance and value (along with 34 other digital companies). Here are the results.

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What Social Media Do Ad Execs Use? - (Members-Only Report)
By: Jack Myers   (03/09/2015)

MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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Katy Loria of Screenvision on Changing Careers, Working Moms and More
Katy Loria, Executive Vice President, Chief Revenue Officer at Screenvision, made a huge career transition from television and digital at Viacom in Chicago to cinema advertising at Screenvision in New York. She says that “after so many years at Viacom, which was a wonderful place to work, I wanted a change of pace. I went from big company to small company, from public company to private company and from consumer facing brand to non-consumer facing. For me it was a new and different challenge.”

The Beverly Billionaires, Or How to Make Podcasts Profitable
Take a good look at the photo above. Through the 1970's those four faces drove about a billion dollars to CBS and producer Mark Goodson. They were the original stars of “The Match Game.” From 1973-1982 they dominated daytime TV ratings and profits. Same scenery year to year. Incredibly small prizes. Absolutely no challenging Q&As.

Will the “Cable” Bundle Die? Or Has It Just Splintered?
Well, sure. It’ll die. And be reborn. Just not quite like you might imagine. So we’ve got Dr. John Malone’s promised 500 channels and we only watch 17 or so regularly. We watch another dozen or so when something -- often social-network activity -- drives us to do so. “Everyone” (whoever that is) complains about paying for all those channels everyone doesn’t watch.

Is TV's Big Food Gravy Train Being Derailed?
Big Food has a bellyache, and it's giving Madison Avenue a migraine. The problem for the nation's packaged-food giants is that consumer tastes are changing faster than they seem to be capable of keeping up with.

Has the 2015-16 Television Season Begun? You Could Fool Me.
The opening weeks of the 2015-16 television season are turning out to be a strange time for everyone. Not a single new show has generated any palpable excitement, including those that are early “successes,” including NBC’s “Blindspot” (pictured above), Fox’s “Rosewood,” CBS’ “Limitless” (pictured below) and ABC’s “Quantico.” Meanwhile, the traditional impact of opening night/next day ratings reports finally has been neutralized, allowing under-performing programs (of which there are many) to linger longer than ever before and slowly get their numbers up via DVR and VOD.

Navigating the eSports Sponsorship Market
The eSports phenomenon has taken flight -- and its sponsorship marketplace is beginning to take shape.

Public Broadcasting Podcasts: Stories Worth Selling
The voracious consumer appetite for podcasts is paying off for the usually outstretched hand of public broadcasting. Even the “seen everything” agency types at last week’s Advertising Week conferred star status on the three panelists set to reveal the secret sauce that makes their public broadcasting podcasts so popular and so compelling for exposure-hungry brands.

What are Data Companies Contributing to the TV Market? -- Part 4
This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.

Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages.

Amid All the Digital Hype, Don’t Forget: TV Wins Elections!
Political campaigns are about winning. As we head into the 2016 election cycle, campaign managers and their media strategists would be well served by keeping in perspective the myriad new digital advertising platforms available to them and their utility in helping them win, because while digital tools are a great supplement to the tried and true method of reaching voters through local broadcast television, a political campaign focused primarily on digital tools risks losing if decision-makers don’t keep the facts in mind.

Here's how America's Most Popular Apps will Reshape Media
Look out! America's most popular apps will reshape media!

The Rising Quality Standard for Online Video
Traditional video content creators, you’ve got a problem.

Agency Reviews Decided at a Cost of Millions
Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. There’s a certain and rather pleasing symmetry to the recent set of results. Three recent results, three different solutions.

"Netflix and Chill": Binge-Watching Reaches a Whole New Level
This week, on Mindshare’s Culture Vulture Live, Aimee Goldfarb talks about the evolution of Netflix in culture. TV addicts, this news is for you: Netflix is playing to the makers movement with the announcement of a connected button called “Netflix and Chill." While you can’t actually purchase the button, Netflix has published instructions for how to create this homegrown device.

Executive Perspectives: Jack Myers
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.

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