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Research Reports from Jack Myers Media Business Reports

The Web’s 25 Safest Sites for Advertisers
By: Jack Myers   (08/10/2015)

Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives

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Print Media Losing Money to Programmatic Ad Marketplace
By: Jack Myers   (07/20/2015)

Print-based digital media companies are underperforming both their digital-native and television counterparts in several performance categories, according to the new MyersBizNet Survey of Advertiser and Agency Executives on 36 Digital Media Companies.

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Gannett and TEGNA Confronted by Digital Headwinds
By: Jack Myers   (07/13/2015)

TEGNA, the media company originally known as Gannett, and the new Gannett that will be referred to in the ad community as USA Today Media Network, both have significant issues and challenges to overcome before they generate meaningful digital ad revenue growth, according to a new study conducted by MyersBizNet.

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Why Is Microsoft Ceding Ad Sales to AOL?
By: Jack Myers   (06/30/2015)

Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees.

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy
By: Jack Myers   (06/29/2015)

The annual MyersBizNet Survey of Advertiser and Agency Executives on Perceptions of 36 digital media sales organizations uncovers several surprisingly strong performances by companies not typically identified among the industry leaders.

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Google vs. Microsoft: Is There a Battle Brewing?
By: Jack Myers   (06/22/2015)

Google remains the digital media company advertiser and agency executives hate to love, but love them they do, as proven by the company's #1 overall ranking in the recent MyersBizNet TomorrowToday Survey of Advertising Executives on 36 Digital Media Companies.

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Twitter vs. Facebook: Advertisers Weigh In
By: Jack Myers   (06/15/2015)

The decision by Twitter CEO Dick Costolo to resign last week after the company failed to meet Wall St. ad revenue forecasts (among other reasons) generated a wave of comparisons by Wall St. analysts between Facebook and Twitter. Facebook remains a Wall St. darling, and rightfully so as the company has successfully built a strong mobile and video ad business while Twitter has struggled to clearly define its ad offerings. MyersBizNet asked 60 advertiser executives* to compare the two companies on several measures of performance and value (along with 34 other digital companies). Here are the results.

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What Social Media Do Ad Execs Use? - (Members-Only Report)
By: Jack Myers   (03/09/2015)

MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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The Growing eSports Marketplace for Brands
This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.

Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Anna Chan of Dentsu Aegis' Amnet Asia. The two executives appeared at Rubicon Project's 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.

“AGT” Presents One of the Most Amazing Things You Will Ever See on Any Screen
NBC’s summer hit “America’s Got Talent” has offered up countless impressive acts during its decade-long run … but there was one on the show Tuesday night that in my opinion topped them all. In fact, it was so amazing that it doesn’t seem adequate to qualify it against other “AGT” acts only, so let me say this: It was one of the most incredible things I have ever seen on television – and, in part, on Instagram – period. My neighbors and I were as slack-jawed as judges Howard Stern, Heidi Klum, Mel B and Howie Mandel, and host Nick Cannon, at the end of the segment.

SMI: Vibrant July Gets Ad Spend Market Back on Track
Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

“Fear the Walking Dead,” “I Am Cait,” “Mr. Robot”
Shortly after the publication of my column last Friday, which was filled with hindsight reflections on the recently concluded Summer 2015 Television Critics Association tour, I heard from a former TCA member with an interesting observation of his own.

Will There Be a New Media Distribution Consensus?
It’s been awhile since DISH CEO Charles Ergen began accumulating spectrum to augment his ability to provide robust programming to subscribers via mobile broadband. Last week, I noted that AT&T CEO Randall Stephenson was, more or less kind of, leapfrogging Charlie and putting the strategic idea together by absorbing DirecTV. And, on the cheaper side of the immediate future, major cable MSO/ISPs Comcast, Charter (presumably with the Time Warner Cable and Bright House acquisitions), Cablevision, Cox and others already provide Internet access via Wi-Fi hotspots everywhere (and all together) and are moving to use almost any set-top box (or dongle or device) via the cloud. (Charter’s Thomas Rutledge was a mover behind the remote DVR at Cablevision.) Also at the end of last week, Investor’s Business Daily reported that Oppenheimer analyst Tim Horan was predicting that Verizon, Sprint and T-Mobile would, one way or another, find a way to partner a la AT&T/DirecTV, too.

“TREotM”: The 2nd Decade of the 21st Century
Chapter 12, Part 1

What We Know About Frequency in TV and Digital Advertising: Pt. 2
By Gian Fulgoni, Bill Harvey and Andrew Lipsman

Ashley Madison and the Future of Men
The recent Ashley Madison hack revealed that 86% of the site's users were men, casting men and the online dating culture into the spotlight--and not in a good way.

"Fear the Walking Dead" is Here at Last!
Without a doubt the most feverishly anticipated new series of 2015 is "Fear the Walking Dead," AMC's fearsome prequel to "The Walking Dead." And tonight, at long last, it's showtime!

Is The Agency Model Broken?
Bill Koenigsberg, CEO of Horizon Media, was probably right when he recently pointed out that the old agency model is broken. But it has happened for many reasons that are not only associated with approximately $30 billion in client billings now in review.

The Millennial Dilemma
We’ve been called lazy, arrogant, narcissistic -- and most definitely tech-absorbed. When older generations hear the word “Millennials,” they often groan or shake their heads. We are the spoiled generation, connected constantly to our phones and missing out on real relationships, real connections. Or so they say.

At TCA Tours, Broadcast is Still the Game to Beat
It’s been a week since the 2015 Summer Television Critics Association tour came to an end – with a full day of panels by NBC, an experience that left many of the critics and reporters there believing that a broadcast network should never occupy the last day of any tour, especially in the summer. That’s because broadcast network days are still regarded by many of their editors and publishers, if not by the journalists and bloggers themselves, as the most important, simply because they tend to be jammed with panels for new fall or midseason series.

Mr. Mom. A Nice Theory. Ask the Kids About It.
Meet Samantha Gloria Sabo (pictured above). She is three and a half years old. Here are her priorities:

What Marketers Should Know About Back-to-School Season
This week, on Mindshare’s Culture Vulture Live, Kristine Munsen discusses back-to-school season and omnichannel retail.

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