Research Reports from Jack Myers Media Business Reports Commentary Archives
See all Archived Material
Katy Loria of Screenvision on Changing Careers, Working Moms and More
Katy Loria, Executive Vice President, Chief Revenue Officer at Screenvision, made a huge career transition from television and digital at Viacom in Chicago to cinema advertising at Screenvision in New York. She says that “after so many years at Viacom, which was a wonderful place to work, I wanted a change of pace. I went from big company to small company, from public company to private company and from consumer facing brand to non-consumer facing. For me it was a new and different challenge.”
The Beverly Billionaires, Or How to Make Podcasts Profitable
Take a good look at the photo above. Through the 1970's those four faces drove about a billion dollars to CBS and producer Mark Goodson. They were the original stars of “The Match Game.” From 1973-1982 they dominated daytime TV ratings and profits. Same scenery year to year. Incredibly small prizes. Absolutely no challenging Q&As.
Will the “Cable” Bundle Die? Or Has It Just Splintered?
Well, sure. It’ll die. And be reborn. Just not quite like you might imagine. So we’ve got Dr. John Malone’s promised 500 channels and we only watch 17 or so regularly. We watch another dozen or so when something -- often social-network activity -- drives us to do so. “Everyone” (whoever that is) complains about paying for all those channels everyone doesn’t watch.
Is TV's Big Food Gravy Train Being Derailed?
Big Food has a bellyache, and it's giving Madison Avenue a migraine. The problem for the nation's packaged-food giants is that consumer tastes are changing faster than they seem to be capable of keeping up with.
Has the 2015-16 Television Season Begun? You Could Fool Me.
The opening weeks of the 2015-16 television season are turning out to be a strange time for everyone. Not a single new show has generated any palpable excitement, including those that are early “successes,” including NBC’s “Blindspot” (pictured above), Fox’s “Rosewood,” CBS’ “Limitless” (pictured below) and ABC’s “Quantico.” Meanwhile, the traditional impact of opening night/next day ratings reports finally has been neutralized, allowing under-performing programs (of which there are many) to linger longer than ever before and slowly get their numbers up via DVR and VOD.
Navigating the eSports Sponsorship Market
The eSports phenomenon has taken flight -- and its sponsorship marketplace is beginning to take shape.
Public Broadcasting Podcasts: Stories Worth Selling
The voracious consumer appetite for podcasts is paying off for the usually outstretched hand of public broadcasting. Even the “seen everything” agency types at last week’s Advertising Week conferred star status on the three panelists set to reveal the secret sauce that makes their public broadcasting podcasts so popular and so compelling for exposure-hungry brands.
What are Data Companies Contributing to the TV Market? -- Part 4
This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.
Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages.
Amid All the Digital Hype, Don’t Forget: TV Wins Elections!
Political campaigns are about winning. As we head into the 2016 election cycle, campaign managers and their media strategists would be well served by keeping in perspective the myriad new digital advertising platforms available to them and their utility in helping them win, because while digital tools are a great supplement to the tried and true method of reaching voters through local broadcast television, a political campaign focused primarily on digital tools risks losing if decision-makers don’t keep the facts in mind.
Here's how America's Most Popular Apps will Reshape Media
Look out! America's most popular apps will reshape media!
The Rising Quality Standard for Online Video
Traditional video content creators, you’ve got a problem.
Agency Reviews Decided at a Cost of Millions
Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. There’s a certain and rather pleasing symmetry to the recent set of results. Three recent results, three different solutions.
"Netflix and Chill": Binge-Watching Reaches a Whole New Level
This week, on Mindshare’s Culture Vulture Live, Aimee Goldfarb talks about the evolution of Netflix in culture. TV addicts, this news is for you: Netflix is playing to the makers movement with the announcement of a connected button called “Netflix and Chill." While you can’t actually purchase the button, Netflix has published instructions for how to create this homegrown device.
Executive Perspectives: Jack Myers
Click Here for Membership Information
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.