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Research Reports from Jack Myers Media Business Reports

Why Is Microsoft Ceding Ad Sales to AOL?
By: Jack Myers   (06/30/2015)

Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees.

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy
By: Jack Myers   (06/29/2015)

The annual MyersBizNet Survey of Advertiser and Agency Executives on Perceptions of 36 digital media sales organizations uncovers several surprisingly strong performances by companies not typically identified among the industry leaders.

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Google vs. Microsoft: Is There a Battle Brewing?
By: Jack Myers   (06/22/2015)

Google remains the digital media company advertiser and agency executives hate to love, but love them they do, as proven by the company's #1 overall ranking in the recent MyersBizNet TomorrowToday Survey of Advertising Executives on 36 Digital Media Companies.

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Twitter vs. Facebook: Advertisers Weigh In
By: Jack Myers   (06/15/2015)

The decision by Twitter CEO Dick Costolo to resign last week after the company failed to meet Wall St. ad revenue forecasts (among other reasons) generated a wave of comparisons by Wall St. analysts between Facebook and Twitter. Facebook remains a Wall St. darling, and rightfully so as the company has successfully built a strong mobile and video ad business while Twitter has struggled to clearly define its ad offerings. MyersBizNet asked 60 advertiser executives* to compare the two companies on several measures of performance and value (along with 34 other digital companies). Here are the results.

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What Social Media Do Ad Execs Use? - (Members-Only Report)
By: Jack Myers   (03/09/2015)

MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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TV Sales Organization Awards Announced This Week (Members-Only Report)
By: Jack Myers   (01/26/2015)

This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey, rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.

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Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Comcast, Disney, Verizon: You’re Not So Big!
Comcast ain’t so big after all. Neither is Time Warner Cable. Or, for that matter, neither is Time Warner, or NBC, or CBS or even Murdoch et al.

The Un, Deux, Trois of Cannes
The Cannes Lions Festival annually reestablishes itself as the industry breeding ground for innovation, exploration and collaboration. 2015 certainly did not disappoint, especially for the couple who literally defined “breeding ground” on the red carpet of the Palais in the wee hours one morning. Vive la France!

Elon Musk: The Edison/Tesla//Ford of the Digital Age -- Part 2
In Part 1 of this report, I looked at the transformations Elon Musk is bringing to the automotive, battery and energy businesses.

The Amazon Effect
“For many businesses, Amazon is simultaneously a sales channel, a potential service provider and a competitive threat.” – Forrester Research

“TREotM”: The Early Eighties and the Rise of Cable
Chapter 10, Part 6

Kim Kardashian, Al Gore and Sting – All in a Week’s Work at Cannes
It’s exactly 900 meters from the Hotel Martinez to the Hotel Majestic Barriere along the Cannes Croisette. In normal conditions it’s a 10 minute stroll but the Cannes Lions are anything but normal conditions. Forty-five minutes is a safe estimate as you greet half the people you have ever met, are greeted by people who seem to think they have met you and share brief exchanges with any number of people who are looking over your shoulder in the hope that someone more interesting comes into view. (Note: That’s a drone’s-eye view of the author of this column up top.)

Emmy Awards 2015: And the Nominees Should Be … (Part 1)
The process of determining this year’s Emmy nominees has begun, and we won’t know the results until the official announcement on July 16 from the Academy of Television Arts & Sciences.

The New Normal for Online Shopping
What would you do to get a great deal online? Turns out that it's quite a lot, especially if you're a Millennial.

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dust up nothing more than a premeditated hoax?

OTT w/ TiVo! Can Wi-Fi Trump Cellular?
Oh, Roamio, wherefore art thou? That’s something more cable operators (MSOs) as well as other internet service providers (ISPs) might be asking TiVo CEO Tom Rogers about. TiVo’s Roamio OTA is a set-top-box that acts as a digital video recorder for off-the-air broadcast stations. Rogers goes a lot further than just telling MSOs they can dodge retransmission fees: He suggests cable just get out of the video business and cede “TV” to over-the-top players. (Or, just go national OTT with current and/or altered bundles; can’t tell me the major MSOs haven’t run business scenarios to do just that.)

TED Women 2015: A Man's Eye-View
This year's TED Women Conference was my 20th TED and my first TED Women, where I was one of a handful of male attendees.

Stuart Elliott: When the News Makes News
The Brian Williams story continues, and with it, ever more to ponder.

"TREotM": The Seventies (with Coax)
Chapter 10, Part 5

Who Controls the Digital Eco-System?
Ever since the first man clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has under-pinned much of the discussion and debate. Who’s in charge?

The "Polbuzz" is Building: PBS’ "Poldark" is a Summer Sensation
A best in show has emerged from television’s busiest summer ever. The distinction may strike some as improbable during the season in which popcorn entertainment generally rules. This fine program has nothing to do with aliens, zombies, cops or killers. It is a first-class remake of a historical drama from the Seventies that probably sounds like a snooze. And while such declarations are generally a matter of individual taste, from where I sit it’s more entertaining than anything else on broadcast, cable or stream right now.

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