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This week I celebrate the three-year anniversary of when I decided to start i. Predictus (the ones we are counting). I am often asked why there are no women on my board or more in my company or why I don’t have women investors. The answer is simple: They have not appeared yet. Women have appeared on my journey; entrepreneurs like me who started their first company with the support of a man willing to invest in them, their spirit and drive. Many of the women I have encountered (not all but enough) have not reached their hand out to me, but in fact have presented obstacles to me instead. They come in the form of legal letters, industry gossip and overall fear-mongering. I am not sure why that is but again there are not many of us so the few that exist should take inventory.

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We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. Conversely, audiences have only been willing insofar as the stories coming from brands are authentic and valuable to their day-to-day existence. There’s plenty of evidence to support the notion that consumers don’t lose any sleep over who produces the content they enjoy. In fact, consumers have developed an expectation that the brands on their radars should produce content serially. A recent TNS study found that 60% of consumers expect owned content from brands, nearly half of them (46 %) follow their favorite brands’ blogs, while 40% of consumers are disappointed in brands that don’t produce or maintain a blog, citing everything from laziness to fading relevance as reasons a brand might not bother with content.

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