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Privacy Policy for JackMyers.com

for JackMyers.com

JackMyers.com ("JackMyers") is strongly committed to protecting the privacy of our customers. The purpose of this JackMyers privacy policy is to inform you, as a welcome visitor, what kinds of information we may gather about you when you visit JackMyers, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information. This privacy policy applies to the JackMyers site. Please note that this policy applies only to JackMyers, and not to other companies' or organizations' Web sites to which we link. Our policy will be continuously assessed against new technologies, business practices and our customers' changing needs. All changes to our privacy policy will be posted here so that you are aware of our current practices.


JackMyers collects personal information when you register with JackMyers and use our products or services. When you register we ask for information such as your name, contact information, email address, gender, zip code, occupation, industry, and personal interests. Once you register with JackMyers and sign in to our services, you are not anonymous to us. JackMyers automatically receives and records information on our server logs from your browser, including your IP address, JackMyers cookie information, and the page(s) you request. All requested information on the JackMyers site is not required. You may choose to post additional information about yourself. Please do not post sensitive data on registration pages such as credit card numbers, social security numbers or other personal data. JackMyers is not responsible for your disclosure of personal information on our registration form, sound offs, blogs, postings or other product offerings. You have the option to change your posted data at any time.


We do not use or disclose information about your individual visits to JackMyers or information that you may give us, such as your name, address, email address or telephone number, to any outside companies. JackMyers may share such information in response to legal process, such as a court order or subpoena, or in special cases such as a physical threat to you or others. And we may share with our Web site partners and prospective customers aggregated statistical "ratings" information about the use of JackMyers.

Protection of Data

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

How to Contact Us

We have established procedures to ensure that every reasonable effort is made to address your concerns. If you have any questions or comments concerning this policy, please contact maryann@jackmyers.com or write to us: JackMyers.com, Attn: Legal Department, PO Box 27740, Las Vegas, NV 89126.

Commentary Archives

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Nine TV Research Companies: Comparative Attributes
This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.

Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages.

Amid All the Digital Hype, Don’t Forget: TV Wins Elections!
Political campaigns are about winning. As we head into the 2016 election cycle, campaign managers and their media strategists would be well served by keeping in perspective the myriad new digital advertising platforms available to them and their utility in helping them win, because while digital tools are a great supplement to the tried and true method of reaching voters through local broadcast television, a political campaign focused primarily on digital tools risks losing if decision-makers don’t keep the facts in mind.

Here's how America's Most Popular Apps will Reshape Media
Look out! America's most popular apps will reshape media!

The Rising Quality Standard for Online Video
Traditional video content creators, you’ve got a problem.

Agency Reviews Decided at a Cost of Millions
Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. There’s a certain and rather pleasing symmetry to the recent set of results. Three recent results, three different solutions.

"Netflix and Chill": Binge-Watching Reaches a Whole New Level
This week, on Mindshare’s Culture Vulture Live, Aimee Goldfarb talks about the evolution of Netflix in culture. TV addicts, this news is for you: Netflix is playing to the makers movement with the announcement of a connected button called “Netflix and Chill." While you can’t actually purchase the button, Netflix has published instructions for how to create this homegrown device.

Executive Perspectives: Jack Myers
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.

Screenvision Names John Partilla as Chief Executive Officer - Press Release of the Week
Media and Marketing Veteran's Proven Track Record of Innovation Well-Suited to Lead Screenvision into New Era of Growth

Industry Leaders React to comScore’s Acquisition of Rentrak
I have to admit that I was surprised by the news that comScore was acquiring Rentrak. While I expected more consolidation in the media measurement space, I didn't envision that it would be two big players joining forces but rather the continued ingestion of smaller companies by larger companies. This acquisition is not only a brilliant tactical move, it is also strategic: It might finally move analytics and insights in such a way that the industry shifts from the proxy metric of age and gender and into a more standardize-able cross platform measurement.

Newspaper Media Influences Key Constituents
As candidates for the 2016 presidential election declare their candidacy they are also honing in on target constituents, platforms, messaging and media choices. Even at this early stage, targeted reach and differentiation are paramount. What we can all agree on thus far is that the key voters who will “swing the election” are Millennials, Women, Independents, African Americans, Hispanics and Seniors – and, local newspaper media reaches them all in a trustworthy environment.

Give Peace a Chance
In case you missed it, Burger King placed an open letter in today’s New York Times and Chicago Tribune asking McDonald’s to come together on September 21 “Peace One Day” — cast their differences aside with an unprecedented proposition. They are asking to share resources – crew and ingredients in one single pop-up location (based in Atlanta which is neutral ground) to create, serve and sell the McWhopper with all proceeds benefiting Peace One Day” (a not-for-profit).

U.S. Media Planner Survey Takeaway: Disruption Reigns!
Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. Disruption reigns.

Not Your Father’s Tune-In -- Part 3
This continues our series probing into best practices in tune-in advertising, practices that have arisen rapidly since analysts began to study set-top box data to know what really works and what doesn’t.

How Muhammed Ali, Joe Frazier and Satellites Changed TV History
The year 1975 is notable for many reasons: The Vietnam War ended with the fall of Saigon; John Mitchell, the Attorney General of the United States, was found guilty of the Watergate cover-up; fugitive Patty Hearst was captured in San Francisco, and NBC aired the first episode of "Saturday Night Live." To many of us laboring in the shallow trenches of cable television, September 30th, 1975 was the night that changed the course of television history.

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