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Rob Norman @ VidCon: What Makes Selfies Stick?
VidCon is no longer cool. I know this because I was there and history tells me that the moment I show up, that's it for the whole “cool” thing.
Mindshare: The New Emoji World Order
This week on Mindshare’s Culture Vulture Live, Alexis Fragale looks at the increasing popularity of emojis and what brands are doing with them.
SMI: June Ad Market Suffers with Absence of World Cup Dollars
Pundits hoping for a strong June to help deliver a strong end to the quarter will be disappointed with SMI’s latest numbers.
Emmy Nominees 2015: Comedy Snags and Snubs
As I said last week, when it comes to nominating top talent, it is increasingly clear that Emmy and I don’t think alike.
Stuart Elliott: July Madness -- Shop ‘til Who Drops?
Among my favorite movies about advertising is the 1940 screwball comedy "Christmas in July," which mocks one of Madison Avenue's most popular consumer come-ons, the slogan-writing contest. The plot is centered on an ambitious young clerk whose co-workers trick him into believing he's won a $25,000 prize, back in the day when that was real money.
Are the CPGs Flying Blind with Their Advertising?
No one would willingly fly in a plane with faulty gauges. No pilot would chance a takeoff without a complete set of working instruments. And yet, the CPGs (Consumer Packaged Goods companies) seem to be flying with faulty gauges to measure their advertising.
The Middleman: Friend or Foe?
What was once two or three content distribution channels (print, TV, display) is now many more (video, programmatic, addressable TV, mobile, social, etc). Channels continue to increase as consumers fragment media use across devices. For brands and publishers to keep up they have to rely on technology partners to connect the dots. From new ad servers, data providers, programmatic vendors, viewability and measurement solutions media buying is so complicated that most advertisers and publishers don't even know who they are working with. In fact, last year Ghostery found that most publisher websites have more than 70 technology vendors on them!
Talk the Talk: Sound Like a TV and Digital Native
A major theme that defines our clients’ strategic agenda is media convergence, particularly the convergence of digital media and TV. As companies struggle to bring two massive businesses together, one issue I find is that digital and TV folks are often talking past each other. In other words, they’re using totally different words to describe their businesses.
Shani Higgins on Programmatic Selling in the Era of Fragmentation
Shani Higgins is the CEO of Technorati
The National Association of Broadcasters says … and says … and says that the current retransmission consent process is just peachy. (Try Googling “NAB statement on retrans” and you’ll get 16,700+ results.) Don’t listen to the MVPDs whining about fees, the public-airwave squatters say. Heck, MVPDs are just going to manufacture crises to sway the FCC and Congress.
"TREotM": The Late Eighties and More Cable
Chapter 10, Part 8
Key & Peele: Comedy Central Builds Cultural Resonance
Chanon Cook, Senior Vice President Strategic Insights and Research for Comedy Central, is responsible for advancing brand, programming and multi-platform development through research as well as providing key consumer insights to guide creative strategy. Specifically, her work helps the brand understand Millennials.
Videos of the Week: "Dead" and "Dead" Again
Without a doubt the most eagerly anticipated new series of 2015 is "Fear the Walking Dead," AMC's fearsome prequel to "The Walking Dead."
How to Get Rich with Online Video
Yes, you can get rich with online video – but not through YouTube.
Q&A: IPG Canada on Automation, Programmatic + TV
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses “Automation, Programmatic and TV” with Jordan Brooks of IPG Canada’s Cadreon. The two executives appeared at Rubicon Project’s 1st Annual Real Time Trading Update from Canada's Buy Side in Toronto in June 2015.