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Tonight was really, really interesting. I went into it dreading James' inevitable departure, but by the end of the night, he was actually sitting in the best position. When the episode opened however, it was still Peih-Gee's intent to throw the challenge so they could vote off James.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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