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I liked this second episode better than the pilot. Christina Applegate is settling into her role, and now reminds me of a young Anne Heche instead of the annoying freak show that she was in episode one.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are⦠and are not.
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