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Is this a weight watchers meeting or another episode of Dancing with the Stars? These dancers are shrinking down to nothing! Slim, slim, and slimmer as they slink and glide across the floor. Beyond the sharpened dance skills and weight loss, they seem to be turning into golden bronzed tanning statues. Someone backstage needs to lighten up on the spray tan. The dancers are clearly becoming more and more invested in the show. They simply don't want to leave. You can see it on their faces: the desperation, the fear, and the intense desire for one more chance to win the crown.
Read MoreWho would have guessed that a dance competition could be ridden with such intrigue, fight, and drama? The heads of ABC Studios, that's who. This week of Dancing with the Stars proved that unexpected moments, comebacks, and passion does truly thrive on prime time television. If we didn't watch it live, we watched it online: the collapse of Marie Osmond. In between her cheesy jokes, she hit the floor hard. Tom Bergeron kneeled over her like Mel Gibson in Braveheart and demanded that the show go to break. Audience members stood in their seats and gasped aloud. Marie's earth-shattering thud rang all over the world (or at least all over the studio). Between her eyes rolling into the back of her head and Cameron's smoldering eyes making me weak in the knees, Dancing with the Stars kept me entertained.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are⦠and are not.
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