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The Top 12 performed on this week's American Idol.From here on, the competition heats up and you can actually remember all of the contestant's names. During last night's results show, fans were invited to call in to ask the contestants live questions during "Idol Live." One fan wanted to know when Ryan and Simon would finally "throw down.
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Pay no attention to television journalists who are trying to make dire headlines out of the fact that the Season 8 premiere of American Idol Tuesday night was down a couple of ratings points from that of Season 7. Given the state of media affairs at the moment, any such slippage for the mighty Idol is mighty irrelevant.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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