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Complete This Sentence: "The More Things Change..." (Classic Jack from 1993)
By: Jack Myers (11/26/2008)

Do you automatically complete the cliché "The more things change…" with "…the more they stay the same?" In business, as in society, we no longer can depend upon stability or consistency. We no longer can expect things to stay the same. Too many businesses today are locked into traditional patterns, cycles and measures of success. These molds must be broken. Paradigms must be changed.

YouTube's Biggest Viral Video Stars Sign With Hitviews to Tap Into Marketers' Budgets
By: Jack Myers (11/25/2008)

User generated content represents a critically important new digital marketing tool but it has yet to be packaged as a marketing opportunity. Radio industry veteran Walter Sabo and a group of investors that includes The Weinstein Company's Bob Weinstein, Slaight Communications' Chairman Gary Slaight, cable news entrepreneur Reese Schoenfeld, and former ABC Radio executive Allen Shaw believe they have discovered the future.

Recession Strategy for the Radio Industry: Cut Spot Costs Now and Make Long-Term Deals
By: Jack Myers (11/24/2008)

Radio advertising revenues are down an average of five to ten percent at stations across the country this year. I am forecasting they will decline another ten to fifteen percent next year and an additional six to 12 percent in 2010. The declines in small and mid-size markets could be even greater.

White Space - A Big White Lie - The Shelly Palmer Report
By: Shelly Palmer (11/21/2008)

Two weeks ago, I wrote an article entitled "White Space – A Connected Future" that explored the kind of world we might live in if White Space devices found their way to market. What's "white space?" On February 17, 2009 American television stations will stop broadcasting in the analog spectrum and broadcast only in digital. In layman's terms, each station has been assigned certain "channels" for their broadcasts. The unused space between the channels is known as "white space."

What the Motrin Moms Campaign (and resulting MomBlogger reaction) Can Teach Us About Redemption in the Blogosphere - Jory Des Jardins - MediaBizBlogger
By: Jory Des Jardins (11/20/2008)

few years ago my company accepted an event sponsorship from a food brand who wanted to reach out to food bloggers in our community by supporting a food-blogging session and exhibiting at the BlogHer Conference. The brand had the best of intentions: to support an important event for influencers in its target market and to be on-hand to personally meet with them.

Is the Future of Advertising Worth Preparing For? Classic Jack from 1993
By: Jack Myers (11/19/2008)

Advertising industry leaders such as Jerry Della Femina, Hal Riney, George Lois, Bill Bernbach and others correctly identified breakthrough "creativity" as the advertising industry's primary product for the '70s, and the industry elevated its output to extraordinarily high levels of achievement.

Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness
By: Jack Myers (11/18/2008)

Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging long-term reality.

News Corp's James Murdoch, Publicis' Maurice Levy and NBCU's Ben Silverman Share 2009 Strategies
By: Jack Myers (11/17/2008)

NBC Entertainment co-chairman Ben Silverman predicts the economic downturn will cause a "rush to premium content by advertisers." He believes "the NBC Universal model of "leveraging specific pieces of content with specific advertisers… to reach specific audiences and creating platforms for worldwide exploitation" is the best strategy for growth as marketers reduce and refocus their ad budgets.

Network DVR: The First Challenge of a Connected Future - The Shelly Palmer Report
By: Shelly Palmer (11/14/2008)

One important vision of the future of video distribution is the concept of making content available to consumers, WIWWIWWIW, "What I want, where I want, when I want." To accomplish this distribution goal, service providers will have to store content in a central location and transcode (prepare) it for distribution to a plurality of devices.

We Can't Fully Leverage Social Media Until Brands, Media Buyers, and PR Learn to Play in the Sandbox Together - Jory Des Jardins - MediaBizBlogger
By: Jory Des Jardins (11/13/2008)

While everyone in my world has concerns about future spending in the digital media space, I worry even more about how budgets are being spent on social media. In my experience working on campaigns engaging bloggers with brands, PR agencies, and media buyers, I've seen a siphoning away of well-intended dollars due to redundancies, miscommunication, and lack of alignment among these marketing groups.

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Five Rules for Managing Your Interns
By: Jack Myers

Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.

Wible's Weekly: 3D Doubts; Mobile Ads Take Off - Janney/MediaEntertainment
By: Tony Wible

DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.

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