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Media 2020 Vision: Perspectives and Solutions for the New Decade - By Jack Myers
By: Jack Myers
(01/04/2010)
The first decade of the 21st Century seems to have passed in a nano-second, yet this past year moved at a glacial pace as cracked corporate walls came tumbling down and eroding financial foundations collapsed. Ten years ago, the media and advertising businesses appeared to have a prosperous road ahead. Google and eBay were still in their terrible twos. Amazon and Craigslist were in their infancy. YouTube, Hulu, Facebook, My Space, Twitter, Skype and most of today’s hottest media growth properties did not yet exist.
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Top Five Sales Attributes of 56 Cable and Broadcast TV Networks
By: Jack Myers
(11/23/2009)
Accompanying this week's subscriber-only report are in-depth details highlighting the top five sales attributes of 56 general interest cable and broadcast television network, based on the results of the Jack Myers Media Business Report Survey of Advertising Executives. Respondents to the Myers survey were asked to select the top one to three attributes (among ten attributes listed) that best personify the networks
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Perspectives on the Coalition for Innovative Media Measurement - By: Jack Myers
By: Jack Myers
(11/02/2009)
Is there an industry need for innovative media measurement? More to the point, is there a need for leading television networks, media agencies and marketers to organize a coalition to advance innovation in media measurement? The Coalition for Innovative Media Measurement (CIMM) has posted two requests for proposals on its website (www.cimm-us.org/rfp.htm) and is anticipating significant interest from media research suppliers including both Nielsen and WPP's TNS.
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Will Condẻ Nast Changes Make a Difference, and Is a Deal with Scripps in the Works?
By: Jack Myers
(10/13/2009)
In this week's Jack Myers Media Business Report I review the recent changes at Condẻ Nast and argue that they will have little material impact on the company's success in expanding its digital initiatives. I also connect the dots between Condẻ Nast and other media companies with complementary needs, such as Scripps Networks. In this context, I review the overall prognosis for magazine publishing companies as the business continues to transform around digital expansion and free content distribution.
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