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Top Ten Issues Confronting Media, Agencies & Advertisers - By Jack Myers
By: Jack Myers (05/03/2010)

Privacy and Data Ownership/Value tops my list of the most critical ten issues confronting media companies, advertisers and media agencies for the decade. The issues I focus on in my subscriber-only commentary are not the typical "social media" and "online/mobile video" challenges, which are extensions of established and well-functioning organizational models.

Media and Advertising Economic Overview - By Jack Myers
By: Jack Myers (04/26/2010)

The economic forces impacting the media industry have shifted from strong headwinds to what appear to be powerful tailwinds pushing the industry forward. Concerns that secular and systemic forces would compound the cyclical 2009 recession and delay an industry recovery have abated.

Yahoo! Ranks First Among Top 50 Online Media Advertising Values
By: Jack Myers (04/19/2010)

Yahoo! is ranked first by advertiser and agency executives for Value for the Investment in the 2010 Myers Survey of Advertising Executives on Online Website and Sales Organization Attributes. The full report is available to subscribers to Jack Myers Media Business Report and the top 50 online media advertising values are reported in today's full report distributed to subscribers.

Where Are Your Manners? Is Social Media Killing Simple Etiquette? By Jack Myers
By: Jack Myers (04/12/2010)

The media, advertising and marketing community is being plagued by a lack of simple etiquette. Are your e-mails being ignored and phone calls not returned? Are you inviting clients to your events, parties and presentations and not receiving the common courtesy of a response… not even a simple "no thank you?"

Will Positive Upfront Prospects Depress Network Investments in Innovation?
By: Jack Myers (04/05/2010)

Is the traditional relationship between advertisers and media vendors, which has not changed significantly in the past two -- perhaps even five -- decades, suddenly being restructured? Past meetings such as the one organized by Allstate to share details and insights on its marketing strategies in hopes media suppliers would develop unique and customized opportunities, have typically resulted in disappointment on both sides.

Advertisers Name Top Performing Emerging Sites and Online Ad Networks
By: Jack Myers (03/29/2010)

Collective Media, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad networks, according to the newly released 8th Annual Myers Survey of Advertising Executives on Online Sites and Sales Organization Attributes. The report is one of three reports issued and available exclusively to corporate underwriters of Jack Myers Media Business Report

Kantar 2009 Media Spending Compared to Myers 2009 Spending Data
By: Jack Myers (03/22/2010)

Kantar Media last week released its ad spending data for the full year 2009, reporting a decline in year-to-year spending of 12.3% and total ad spending of $125.3 billion. Since Kantar (formerly publishing data under the TNS brand) is a respected source used widely by media companies, agencies, marketers and the financial community, I naturally compare my Media Business Report data.

Broadcast Network Online Organizations Offer Innovation
By: Jack Myers (03/15/2010)

For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise. Among the online advertising sales organizations of 41 traditional media companies, the five most innovative are owned by the big TV network companies.

Trust, Transparency and Authenticity: Review of 4As Transformation Conference - By Jack Myers
By: Jack Myers (03/08/2010)

"Self expression is the new entertainment," commented Arianna Huffington in her opening keynote address at the American Association of Advertising Agencies Transformation Conference last week in San Francisco.

CBS Interactive, CNN, ESPN Lead Traditional Media Companies in Online Sales Organization Performance
By: Jack Myers (03/01/2010)

Among 41 traditional media companies that have a significant online ad sales presence, CBS' Interactive unit has established a dominant leadership position, followed closely by CNN.com and ESPN Customer Marketing and Sales. In the Annual Myers Survey of Advertiser and Agency Executives on Online Sales Organization Attributes, CBS ranked first in five of six attributes measured and second in the final attribute.

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Five Rules for Managing Your Interns
By: Jack Myers

Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.

The first WWTM News Consumption Poll Results are IN! - Kristy Carruba
By: Kristy Carruba

Wednesday's Trivia Question : What college did EVERYONE from Boy Meets World attend?

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