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Classic Jack: Social Network Predictions from 2004
By: Jack Myers   (12/19/2011)

In February 2005, I headlined my commentary "Online Social Networks are Hot New Killer App." A year earlier, I predicted the investment by several leading online companies in social networks, focusing on the work being done by Google and MSN. Here are highlights from those commentaries, providing a fascinating perspective on the success of what was called "theFacebook.com" in 2005 and the failures of MSN, Google, AOL, Yahoo! and others to capitalize on their early efforts and recognition of the market opportunity. I occasionally publish Classic Jack commentaries to provide insight into the current state of the industry and as context for my contemporary reports that forecast and predict future industry developments.

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Radio Industry Economics, Advances and Forecasts
By: Jack Myers   (12/12/2011)

The radio business is undergoing a transformation. As I mentioned in in my opening comments at Radio Ink's Forecast '12 conference held last week, radio is an industry that's embracing change, with an established and engaged audience and a distribution model that's moving more and more digital. Ad revenues for 2011 are significantly greater than most economists and forecasters anticipated, with Myers' 2011 estimates increasing to +1.8 for legacy revenues and digital revenues growing 20%.

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Yahoo, NBA, Disney, RIM, Pandora, Amazon: Media Wall St. Report - 12-2
By: Compiled from Multiple Sources   (12/05/2011)

A strong trading week follows strong holiday spending data. Investors are still cautious to see how media firms will fare in an uncertain economic environment.

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As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?

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The big winner in mobile content is Games, accounting for 80% of download revenue and even more from in-app purchases.But most game publishers struggle to make a living. Data from in-game mobile ad network Tapjoy points to User Interface (UI) as the key differentiator for engagement and monetization.

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