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TV Networks Will Capture Majority of Digital Video Dollars
By: Jack Myers
(10/31/2011)
While advertisers and investors anxiously await the explosion of digital video inventory from YouTube, Vevo and others, broadcast and cable networks and studios are poised to capture more than half of marketers' spending on digital video advertising. Nearly half of all Americans view video content online and 10% view video content on their mobile devices, according to the new cross-platform report from Nielsen. Myers data forecasts steady growth of viewing across non-traditional platforms with 75% of Americans of all ages viewing video online and 40% viewing video on mobile devices by 2015.
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Pandora and Vevo Named Top Sites by Ad Execs
By: Jack Myers
(10/24/2011)
Pandora and Vevo are the surprising top performers among 80 websites/online sales organizations in the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. Based on advertiser and agency executives’ ratings of each site/organization in five evaluation categories, Pandora and Vevo topped perennial industry leaders Weather.com and Nickelodeon with an average 68% of respondents rating the music sites 4/5 on a five point scale for the five categories evaluated in the Myers survey. Pandora and Vevo tied for first rank followed by Nickelodeon Online Sales, Weather.com, Hulu, IGN Entertainment, WSJ.com, ESPN.com, NYTimes.com, Google, Turner/SI.com and CNN/Money.
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Safest Sites for Advertisers
By: Jack Myers
(10/17/2011)
Legacy media brands dominate advertisers top 25 choices as websites that offer the safest environment for their advertising, with only six "digital native" brands ranking among the leaders. Nickelodeon ranks first for "Safe Advertiser Environment" in the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. The top 25 sites and sales organizations among total survey respondents, full service media agency executives and digital media agency executives are listed below.
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Advertisers Name Top 25 Websites for Premium Content Value
By: Jack Myers
(10/10/2011)
Among 71 websites rated by advertising executives for "Premium Content Value," Hulu, NYTimes.com, VEVO, ESPN.com, WSJ.com and IGN Entertainment receive the highest performance scores, with more than three-quarters of respondents rating each as a market "leader" or "achiever" (4/5 on a 5-point scale). Hulu receives highest honors for premium content value from 88% of all those respondents with whom the video site does business. Closely following the top five performers, rated as market leaders/achievers by more than 60% of respondents, were Pandora, CNET, Condé Nast Digital, ABC.com, CNNMoney.com, Turner/SI.com, CNN Digital, People.com, CBS Interactive, NBC-TV and MarthaStewart.com. The rankings are tabulated from the new Myers Survey of Advertising Executives on Online Media Value & Sales Organization Performance, which evaluated 80 online organizations in five performance categories.
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General Motors' Global Media Agency Review
By: Jack Myers
(10/07/2011)
I served as General Motor's consultant in 1992 and developed the reports and recommendations that led to the creation of GM Mediaworks at IPG, and a few years later to GM Planworks nested within Publicis. GM shook up the media and advertising agency world this year when it announced it would conduct a review of its more than four billion dollar global media account, of which an estimated 65 to70 percent is invested in the United States. The parallels between the 1992 review and this new review are striking, and there are important lessons to be learned for the companies with a vested interest in the outcome, which include most agency holding companies and media sellers. Watch this week's Video Media Business Report for insights into the current review from my 1992 report to GM management. Corporate subscribers to the weekly Jack Myers Media Business Report can read more details from the 1992 Report and see my forecast for the outcome of the current review.
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As GM Reviews Media Agencies, Lessons from 1992 GM Review - Full Report
By: Jack Myers
(10/03/2011)
In 1992, General Motors conducted an in-depth internal review of advertising industry trends and issues, focusing on implications for organizational changes in GM's U.S. advertising agency media planning and buying relationships. The consulting report that led to that 1992 review provides surprising insights for agencies engaged in a similar review being undertaken now by GM, with several parallels that are startling two decades later.
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