By: Jack Myers (09/26/2011)
In an online ad sales marketplace that is overcrowded with legacy media players, vertical networks, DSPs, SSPs, digital native sites, and well over a thousand online sales and service companies vying for the time and attention of advertiser and agency executives, one of the most challenging measures of sales organization performance is "Personal Contact and Relationships." Yet, several new online organizations have broken through to achieve impressively high performance ratings in establishing personal relationships, according to the new Jack Myers Survey of Advertising Executives on Online Value & Sales Organization Performance.
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