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White Paper: Online Industry Response to 'Do Not Track' Backlash
By: Jack Myers
(08/22/2011)
As a service to subscribers, Jack Myers Media Business Report is distributing a new white paper, published by the Internet Content Syndication Council, (download the report here) that provides a detailed, neutral analysis of the various legislative and regulatory do-not-track proposals and presents an alternative approach to optimizing online advertising dollars. "A 'No Tracking' Model of Online Advertising: Content Syndication" makes a case for content syndication as an effective strategy for precisely targeting consumers while avoiding privacy concerns.
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Ed Martin Live at TCA: Sexy Stewardesses Help ABC Take Off at TCA
By: Ed Martin
(08/09/2011)
As I write this column, I'm near the end of the last full day of a media marathon that began 19 days ago at Comic-Con and continued through the Summer 2011 Television Critics Association tour … and during that time I don't think I have seen any broadcast network do anything so effectively to support a new show as ABC with its eye-catching promotional efforts on behalf of its fall arrival Pan Am.
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Advertising and the Economic Mess We're In
By: Jack Myers
(08/08/2011)
Corporate America should be responding proactively and forcefully to the chaos in Washington. In a whirlwind, it's impossible to find safe haven anywhere but in the center. Unfortunately, the center is the most dangerous place in times that require clear and focused advocacy on behalf of the consumer and the economy.
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Ed Martin Live at TCA: Showtime and The CW Share a Lively Day at TCA
By: Ed Martin
(08/05/2011)
Showtime and The CW are two networks that I never think of at the same time, but it was impossible to keep them apart Thursday as they shared a day at the Summer 2011 Television Critics Association tour. In order to avoid confusion, and in an effort to accent the frequent transitions throughout the day from one to the other and back again, the lighting on stage was bright red for Showtime and pale green for The CW.
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