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Ed Martin Live from TCA: A Big Day for The Weather Channel, GMC, Univision and Playboy TV
By: Ed Martin
(07/28/2011)
The cable portion of the Summer 2011 Television Critics Association tour kicked off yesterday with a session by The Weather Channel that went beyond promoting its programming into something much bigger. That's the great thing about the cable and PBS days at TCA tours; they include many timely sessions for informative programs that are infinitely more stimulating than all the sitcom, crime drama and reality show presentations that dominate the broadcast days.
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Social TV Summit: Recap and Video Highlights
By: Jack Myers
(07/25/2011)
As Batkin noted in his opening remarks, the key theme of the Summit was to discuss and explore how social media is affecting the way we view content, and how this trend will develop in the next five to 10 years. As I noted in my opening remarks, transformative periods like the industrialization of America just over 100 years ago, tend to last around 30 years.
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PwC's Global Entertainment and Media Outlook
By: Jack Myers
(07/19/2011)
On July 13, Entertainment, Media and Communications partners Sean DeWinter, Stefanie Kane and Russ Sapienza presented the findings from PwC's Global Entertainment and Media Outlook: 2011-2015. Subscribers can get all the data online and compile their own custom reports. The interactive Outlook platform lets you pick and choose what statistics you want to analyze.
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Social TV: The Next Great Wave of TV Revenues?
By: Jack Myers
(07/18/2011)
An important question in 2011 is "How can every company integrate into its business the social experience that has become an important part of the fabric of society and culture?" Media companies must make this a central issue for their strategic business planning to meet the demands of both audiences and marketers.
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The Internet Goes to College
By: Jack Myers
(07/05/2011)
Seventeen years ago, in 1993, the first Internet browser was released, named Mosaic. Credited with popularizing the World Wide Web, Mosaic was the foundation for Microsoft's original Internet Explorer and, under the guidance of Netscape, became the world's interface standard. Also in 1993, the generation was born that will be going to college this September and who are already having an influential impact on all aspects of society, culture and economics.
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