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'Functional Integration' - Advertising's Hot New Buzzword. Plus: Why No TV Nets at Cannes Lions?
By: Jack Myers
The Cannes Lions International Festival of Creativity (http://www.canneslions.com/) last week attracted more than double the number of American attendees, 1,400 compared to 700 in 2010. Missing again this year were executives from the major legacy TV and print media. While Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Apple, Vevo and most digital media were well represented onstage and at hosted events, U.S. television networks and leading magazine companies sent a message to the thousands of agency and client executives: they simply do not consider the international gathering worthy of their time or attention.
Observations and Issues: Upfront, Webby Awards, Cannes, Weiner & More
By: Jack Myers
Be sure to attend the conversation around what happens in the music industry when brands and bands collide, focusing on the role of the artist; the impact on the fans who love music, the impact the brand marketer has in the equation, and the value of the relationship. Panelists include Rio Caraeff – CEO, VEVO; Rob Wells – President, Universal Music Group Digital Business; Laura Lang – CEO, Digitas North America; and Pharell Williams – Musician, Producer, Entrepreneur. Moderator: Jack Myers. When: Tuesday, 21 June. 2:30pm. Palais des Festivals.