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TV Moves to Supporting Role in Social TV Era
By: Jack Myers
"The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, Inter-dependent and many-to-many society," writes futurist Gerd Leonhard in the forward to a major new white paper available for download free exclusively to Jack Myers Media Business Report subscribers.
Upfront Week 2012: Rating the Networks' Upfront Extravaganzas
By: Ed Martin
As Upfront week began I found myself wondering if the annual extravaganza of presentations and parties had any value anymore, because anyone who was receiving alerts from certain Web sites or was actively engaged on Twitter already knew which shows each network was renewing, which ones they were cancelling and which pilots they were picking up, and why. With the exception of a few scheduling questions there was simply nothing left to learn. So what would be the point of sitting through all of those presentations, and why would the networks want to continue spending vast fortunes to put them on? Indeed, Conan O'Brien at the Turner presentation was moved to suggest that next year the whole thing shift to Skype.
John Muszynski: Prescient Upfront Observer Comments on 2012 Upfront
By: Jack Myers
In 2006, when most industry pundits were claiming the Upfront was dead, John Muszynski was saying this: "I'm not just looking at television. I'm looking at the consumer and I'm going to move my dollars to the consumer. Don't expect me to have TV budgets. I have video budgets, and if you don't want to provide video opportunities outside of television, you're not going to get the same dollars that you got before."
Analysts Underestimate Facebook Ad Revenue Potential
By: Jack Myers
As Facebook prepares for its public offering, due May 18 with opening share prices estimated by analysts at a range of $28 to $40, investors are focusing on the company's growth potential from advertising and marketing budgets. Some analysts have mistakenly focused on Facebook's historic dependence on traditional online display advertising, which has served as its core revenue center to date. However, Facebook is uniquely positioned to tap into multiple budgets that represent the fastest growing sectors of the marketing business. These include social marketing, social commerce, digital couponing, e-mail, social TV, word-of-mouth and conversational marketing, online video, mobile, social and promotional sponsorships, search marketing, social gaming, point-of-influence/GPS-based marketing, and interactive television.