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Definitive Marketing, Advertising, Media Spending Report 2011-2014
By: Jack Myers (03/26/2012)

The data table below reflects the consolidated U.S. marketing communications investments for 2011 with forecasts for 2012 to 2014. Each marketing/media category incorporates spending across all platforms within that category. Comprehensive breakdowns on digital and legacy advertising investments in each medium are available at www.jackmyers.com/jack-myers-spending-forecast.

Why Rush Limbaugh is History to Marketers
By: Jack Myers (03/19/2012)

I've been studying and reporting on the media industry for decades and I have never seen advertisers react as quickly, vocally and definitively as they have to Rush Limbaugh's attack on Sandra Fluke specifically and women in general. The reason is less a protest against Limbaugh's politics than it is a clear understanding of the importance of women to their business. For almost every product or service, female customers are a priority. Sensitivity to their interests is far more important than supporting Limbaugh.

Will Canoe's Collapse Ignite the iTV and Addressable TV Business? Yes!
(03/11/2012)

Digital Share Under 10% as Print Leads the Way
By: Jack Myers (03/05/2012)

Broadcast television networks generated five percent of their total 2011 advertising revenues from digital assets and, this year, digital is forecast to represent 6.7% of broadcast network ad revenues.

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Timmy and Russell finally tie the knot! - Kristy Carruba
By: Kristy Carruba

Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

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