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Ten Marketing Trends: VC Collapse, Creative Agencies Strike Back, Arbitrage and More
By: Jack Myers
(02/27/2012)
Last week, I shared my Top Ten 2012 Tipping Points for Marketers. Here are my top ten implications of these advances and shifts in media, advertising, marketing and entertainment that will boil over in the next 12 to 24 months and require marketers to take action. The obvious trend of increased focus on social marketing is pervasive and integrated throughout pretty much every aspect of the shifting landscape of media, marketing and advertising. Similarly, increased interactivity integrated into all forms of marketing communications is a given, and is a trend that has been obvious for years
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Ten Economic Tipping Points Impacting Marketers in 2012
By: Jack Myers
(02/21/2012)
Since Malcolm Gladwell defined The Tipping Point in 2000, advertising, media and marketing executives have debated when and whether the tipping point would hit their particular businesses, or in the case of some businesses such as newspapers and yellow pages, whether they would go from tipping to toppled. There is growing economic evidence that 2012 is the year when shifts from analog to digital marketing will finally reach critical mass, the threshold, the boiling point. The unexpected reality is that these shifts will impose greater changes on marketers themselves than on many traditional media companies, emerging digital leaders, or on advertising agency holding companies. Here are ten economic tipping points impacting the marketing industry in 2012 and beyond.
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Online Video Advertising will Increase 48% Annually
By: Jack Myers
(02/13/2012)
Digital video advertising across all media is projected to increase 41.2% in 2012 and 51.3% in 2013 according to the new 2011-2020 Myers Marketing & Advertising Spending Report, available at www.jackmyers.com. The report estimates total digital video advertising investments for 2011 of nearly $2.6 billion, with growth projected by 2015 to almost $11 billion, an average annual growth of 48.3%. The primary beneficiaries are broadcast and cable television networks, which captured 67% of total digital video advertising in 2011 and are forecast by Myers to capture 47% of all digital video advertising revenues in 2015.
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