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2012 Forecast for Digital Advertising & Marketing Investments in 20 Categories
By: Jack Myers
(01/30/2012)
Digital advertising and marketing budgets will grow 21.2% in 2012 according to a new report being released next week by Jack Myers Media Business Report. Still, even with these substantial year-over-year increases, total digital marketing investments represent only 8.6% of marketers' total communications investments, up from 7.2% in 2011. For some traditional media categories, digital pennies have evolved into digital dollars, especially broadcast network television, where a 50% increase in digital revenues is forecast to generate $1.7 billion in incremental revenues.
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2012 Marketing Investments Forecast to Grow Only 0.9%
By: Jack Myers
(01/23/2012)
2012 may be the last year in this decade in which marketing communications will increase, according to a new economic forecast being published next week by Jack Myers Media Business Report. Myers is forecasting growth of total marketing investments of only 0.9% in 2012, down from Myers original estimate of 2.8% growth originally published in January 2011. Myers is also announcing our preliminary report on 2011 marketing investments, estimating 0.3% growth, down from Myers original year-ago forecast of 1.4% growth. Myers' analysis includes details on 62 media and marketing categories, including both legacy and digital revenues for broadcast and cable television, magazines, newspapers and consumer sales promotion.
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Content, Social, Hardware and Software Converge at CES
By: Jack Myers
(01/17/2012)
Gone are the days of CES being all about Microsoft (this was the company's last major participation at the conference). This year's conference wasn't focused on one or two leading firms. Instead, the convergence of media platforms, the explosion of tablet devices, and the move to the cloud has meant that CES is broader in scope than ever.
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Turner Broadcasting Ad Sales Division Announces Executive Leadership Realignment
By: Guest Writer
(01/06/2012)
A number of high-level organizational changes to Turner Broadcasting System, Inc.'s (TBS, Inc.) advertising sales division designed to more closely align and integrate operating functions within each of the sales business units were announced today by David Levy, president of sales, distribution and sports for TBS, Inc. Leading the TBS, Inc. Ad Sales organization will be longtime Turner executive Greg D'Alba, in the newly created position of president, News and Turner Digital Ad Sales, and well-regarded industry executive Donna Speciale will join the company from MediaVest USA as president, Turner Entertainment & Animation Ad Sales. D'Alba and Speciale each will lead a team of senior sales executives who will work across the Turner domestic portfolio of television networks, Web sites and digital platforms.
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2012: Look Forward. Look Back. Then Go.
By: Jack Myers
(01/03/2012)
Our industry is now fully committed to digital transformation. It's no longer a question of "if" or "when." It's "how" and "how much." A few years ago, "change agents" were invited onto the stages of industry conferences and into executive offices and respectfully listened to, but not necessarily heard. In the past couple of years, "change agents" were more popular at these events, and were often hired and asked to bring their change wizardry into corporations. But they were typically kept at arms' length and often chewed up and spit out within months. In 2012, a change agent is an anachronism, unnecessary and often irrelevant.
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