ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

Not surprisingly, ESPN, The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online, mobile and multi-platform advertiser opportunities, according to a poll of 140 advertiser and media agency executives conducted by Jack Myers Media Business Report. Among 56 general entertainment networks, MTV, Comedy Central, NBC-TV, Bravo, E!, VH1, Discovery Channel and ABC-TV were identified as leaders in providing advertiser-friendly multi-platform opportunities. (See details at http://www.jackmyers.com/commentary/research-reports/69981172.html).

The full Myers survey includes details on the performance of 20 news, sports and information networks on nine attributes:

• Value for the Investment
• Quality Sales Organization
• High Quality Content
• Effective and Relevant Sales Presentations
• Innovative and Non-Traditional Sales Efforts
• Relevant Research Insights
• Online, Mobile, Multi-Platform Opportunities
• Good Administrative Support Services
• Expensive Media Costs
• Efficient Media Costs

Details from the full report will be published during the next several weeks in Jack Myers Media Business Report.

You are receiving this e-mail as a corporate subscriber to Jack Myers Media Business Report. Re-distribution in any form, except among approved individuals within your company, is prohibited.

In addition to ESPN Networks, CNN Networks and The Weather Channel, news and sports networks that also deliver above average multi-platform offerings are Fox News, MSNBC, CNBC and Turner Sports.

Jack Myers Media Business Report
ATTRIBUTE: Online, Mobile and Multi-Platform Advertiser Opportunities

Based on Number of Respondents Identifying Each Network Index based on Median Number of Respondents. Total Network base includes 20 News, Sports and Information Networks. Total Respondents: 140

Source: Jack Myers Media Business Report 2009. Survey included 20 national TV news, sports and information network organizations. Index is based on 100=median point of 20 networks determined by the number of respondents identifying multi-platform opportunities as a network attribute. Survey conducted online among pre-qualified advertiser and agency executives with day-to-day responsibility for buying, planning and/or approving national television media buys. Prior surveys included 56 general entertainment TV networks, and future surveys will include online publishers, out-of-home and print media. All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report (www.jackmyers.com).