Top Five Sales Attributes of 56 Cable and Broadcast TV Networks

Accompanying this week's subscriber-only report are in-depth details highlighting the top five sales attributes of 56 general interest cable and broadcast television network, based on the results of the Jack Myers Media Business Report Survey of Advertising Executives. Respondents to the Myers survey were asked to select the top one to three attributes (among ten attributes listed) that best personify the networks. Thirty-five of the networks are credited for offering Online, Mobile and Multi-Platform Opportunities, the most frequently mentioned attribute. Innovative and Non-Traditional Sales Efforts was the second most frequently mentioned attribute (32), followed by Relevant Research Insights (31). The least mentioned attribute was Quality Sales Organization, associated as a top 5 attribute for only 13 networks. Respondents identified 25 networks as having No Meaningful Sales Organization Qualities among their top attributes. The attributes measured were: Online, Mobile, Multi-Platform Opportunities; Innovative and Non-Traditional Sales Efforts; Relevant Research Insights; Effective and Relevant Sales Presentations; Efficient Media Costs; Expensive Media Costs; Value for the Investment; Good Administrative Support Services; No Meaningful Sales Organization Qualities; Quality Sales Organization. Additional surveys are being fielded to identify the attributes of news, sports and information networks, leading websites and print media.

You are receiving this e-mail as a corporate subscriber to Jack Myers Media Business Report. Re-distribution in any form, except among approved individuals within your company, is prohibited.

Click on the link to download your print friendly PDF of the Jack Myers Media Business Report-Top Five Attributes. Subscriber password is required. Note: The Top Five Sales Attributes of 56 Cable and Broadcast TV Networks opens properly in Internet Explorer and Firefox. Google Chrome users may experience problems

Jack Myers Media Business Report
TOP FIVE ATTRIBUTES:
56 GENERAL ENTERTAINMENT TV NETWORKS
Based on Number of Respondents Identifying Each Network
(Index based on Mean Number of Respondents)
November 2009

Source: Jack Myers Media Business Report 2009. Survey included 56 national TV general entertainment organizations. Survey conducted online among pre-qualified advertiser and agency executives with day-to-day responsibility for buying, planning and/or approving national television media buys. Future surveys will include news, information and sports networks, and online publishers, which are not included in this survey. In 2010, studies will be conducted for out-of-home and print media. All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report (www.jackmyers.com). Subscribers may use the data for all purposes with attribution to Jack Myers Media Business Report 2009 Survey of Advertising Executives.

Copy and paste the link into your internet browser to download your your print friendly PDF http://media.jackmyers.com/documents/JMMBR-Top+Five+Attributes.pdf. Subscriber password is required. Note: The Top Five Sales Attributes of 56 Cable and Broadcast TV Networks opens properly in Internet Explorer and Firefox. Google Chrome users may experience problems