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NBC Universal Cable #1 For Delivering Value for the Investment
Published: March 23, 2009 at 10:15 AM GMT
Last Updated: March 23, 2009 at 10:15 AM GMT
In an era when advertisers and their media agencies are paying close attention to the returns delivered on their investments, and when procurement groups are an ever-increasing influence in the media buying decisions, NBC Universal Cable Networks, Hallmark Channel, Rainbow Networks (AMC/We), Scripps Networks and Turner Entertainment Networks rate as the top five general entertainment cable networks for delivering value for the investment. The insights are reported in the recent 25th Annual Myers Survey of Advertising Executives on Television Advertising Value and Sales Organization Performance based on online interviews conducted by Myers among 258 advertiser and media agency executives. Among eight network attributes evaluating network value and sales organization performance, "Delivers Value for the Investment" was the third most important, rated 6/7 on a seven point scale by 81% of respondents. The top ranked attribute, "Organization Delivers on Promises," was rated 6/7 by 94% of respondents and the eighth ranked attribute, "Organization Provides Relevant Research Insights," was rated 6/7 by 54% of respondents. Among all broadcast and cable TV sales organizations, Nickelodeon Kids and Family Group, Adult Swim, The Weather Channel, Cartoon Network, and Fox Cable Entertainment Networks are also among the top ten performers for delivering value for the investment. The top 30 ranked national TV sales organizations for value delivered are available to subscribers of Jack Myers Media Business Report.
TOP 30 Networks for Delivers Value for the Investment – Total Respondents
| Jack Myers Survey of Advertising Executives on Television | ||
| Advertising Value & Sales Organization Performance | ||
| National TV Sales Organizations: | ||
| Delivers Value for the Investment | ||
| TOTAL | ||
| Total Respondents | ||
| % | RK | |
| NBC Universal Cable Networks | 57.7% | 1 |
| Nickelodeon Kids & Family Group | 57.7% | 1 |
| Hallmark Channel | 55.7% | 3 |
| Adult Swim | 54.4% | 4 |
| Rainbow Networks (AMC, WE) | 53.8% | 5 |
| Scripps Networks | 51.6% | 6 |
| The Weather Channel | 51.5% | 7 |
| Turner Entertainment Networks | 51.3% | 8 |
| Cartoon Network | 50.9% | 9 |
| Fox Cable Entertainment Networks | 50.8% | 10 |
| ABC Family | 49.6% | 11 |
| Turner Sports | 49.1% | 12 |
| Disney Media Sales & Marketing | 48.1% | 13 |
| Fox Broadcasting Sales | 47.8% | 14 |
| Lifetime Television | 47.5% | 15 |
| MTV Networks Entertainment Group | 46.2% | 16 |
| Si TV | 45.0% | 17 |
| NBC TV Network | 44.4% | 18 |
| Fox Cable Sports | 43.9% | 19 |
| SOAPnet | 43.8% | 20 |
| Fox News | 43.1% | 21 |
| Discovery Communications | 42.1% | 22 |
| MSNBC | 41.9% | 23 |
| Comcast Network Sales | 41.1% | 24 |
| CBS TV Network | 40.7% | 25 |
| NFL Network | 40.5% | 26 |
| Univision | 39.5% | 27 |
| The CW | 39.3% | 28 |
| A&E Television Networks | 38.7% | 29 |
| CNN Networks | 38.6% | 30 |
Myers Survey of Advertising Executives on Television Advertising Value & Sales Organization Performance
Based on those who had experience with the network sales organization in the past 12 months (n/a = base counts with < 20 respondents). Top 2-Box % (7 point scale, 1=poor performance, 7=excellent performance)
Conducted online in September/October 2008 among 258 respondents.
Copyright 2008 - Myers Publishing, LLC
May not be reproduced.
For data on all 38 national TV Sales Organizations measured and full reports on multiple attributes and respondent groups, a full subscription to Jack Myers Media Business Report 2009 can be ordered at www.myersreport
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