Free ContentFor Subscribers Only
| HOME | WALL STREET REPORT | THINKTANK | CLASSIC JACK | SUBSCRIPTION INFO | PORTFOLIO COMPANIES | MEDIA BUSINESS REPORT | ECONOMIC FORECASTS | RESEARCH |
Home > JackMyersMediaBusinessReport.com > Myers Advertising and Marketing Investment Forecasts: 2009 Ad Spend Down 4.0%
Myers Advertising and Marketing Investment Forecasts: 2009 Ad Spend Down 4.0%
October 13, 2008
Published: October 13, 2008 at 07:26 AM GMT
Last Updated: October 16, 2008 at 07:26 AM GMT
Click Here to order your free print-friendly copy of Jack Myers Media Business Report Advertising and Marketing Investment Forecast.
| Jack Myers Media BusinessReport | ||||||
| Advertising and Marketing Investment Forecast | ||||||
| 2008 - 2009 | 2008 | 2009 | ||||
| ADVERTISING | % Growth | $ | % Share | % Growth | $ | % Share |
| Newspapers | -16.0% | $ 38,441 | 16.5 | -15.0% | $ 32,675 | 14.6 |
| Broadcast Network Television | -3.0% | $ 18,368 | 7.9 | -4.0% | $ 17,633 | 7.9 |
| Cable Network Television | 4.0% | $ 18,410 | 7.9 | 3.0% | $ 18,963 | 8.5 |
| Broadcast Syndication | 4.0% | $ 3,193 | 1.4 | 0.0% | $ 3,193 | 1.4 |
| Local & National Spot TV | 0.0% | $ 26,077 | 11.2 | -9.5% | $ 23,600 | 10.6 |
| Local/Regional Cable TV | 2.0% | $ 6,473 | 2.8 | -4.0% | $ 6,214 | 2.8 |
| Branded Entertainment/Product Placement | 30.0% | $ 9,535 | 4.1 | 15.0% | $ 10,965 | 4.9 |
| Videogame Advertising | 80.0% | $ 1,028 | 0.4 | 45.0% | $ 1,491 | 0.7 |
| Cinema Advertising | 14.0% | $ 834 | 0.4 | 8.0% | $ 900 | 0.4 |
| Terrestrial Radio | -5.0% | $ 19,643 | 8.4 | -10.0% | $ 17,679 | 7.9 |
| Satellite Radio | 25.0% | $ 322 | 0.1 | 20.0% | $ 386 | 0.2 |
| Consumer Magazines | -12.0% | $ 12,673 | 5.5 | -13.0% | $ 11,025 | 4.9 |
| Business-to-Business Magazines | -4.0% | $ 8,898 | 3.8 | -9.0% | $ 8,097 | 3.6 |
| Custom Publishing | 6.0% | $ 22,128 | 9.5 | -2.0% | $ 21,686 | 9.7 |
| Online (Includes Display, Search, Video, and Other) | 13.8% | $ 24,641 | 10.6 | 13.5% | $ 27,968 | 12.5 |
| Online Display Advertising | 3.0% | $ 11,362 | 3.8% | $ 11,788 | ||
| Online Search Advertising | 21.0% | $ 12,361 | 18.3% | $ 14,618 | ||
| Online Video, Social Networks, Widgets, Other | 128.0% | $ 919 | 70.0% | $ 1,562 | ||
| Out-of-Home/Place-Based (excl. Cinema) | 3.0% | $ 7,184 | 3.1 | 2.0% | $ 7,327 | 3.3 |
| Mobile Advertising | 60.0% | $ 806 | 0.3 | 40.0% | $ 1,129 | 0.5 |
| Yellow Pages-Print | -4.0% | $ 13,844 | 6.0 | -12.0% | $ 12,183 | 5.5 |
| MARKETING COMMUNICATIONS | 100% | 100% | ||||
| Total Advertising | -1.3% | $ 232,497 | 30.6 | -4.0% | $ 223,113 | 30.0 |
| Direct Mail / Marketing | 3.0% | $173,531 | 22.8 | -4.0% | $166,590 | 22.4 |
| Trade Promotion/Slotting Allowances | -1.0% | $170,713 | 22.5 | 1.0% | $172,420 | 23.2 |
| Consumer Sales Promotion/Incentives | 2.0% | $139,564 | 18.4 | 3.0% | $143,751 | 19.3 |
| Event Marketing | 15.0% | $19,552 | 2.6 | 0.0% | $19,552 | 2.6 |
| Public Relations | 6.0% | $4,541 | 0.6 | 3.0% | $4,677 | 0.6 |
| Other | -15.0% | $19,352 | 2.5 | -30.0% | $13,546 | 1.8 |
| Total Advertising & Marketing | 0.3% | $759,750 | 100.0 | -2.1% | $743,649 | 100.0 |
| Updated 10/13/08 | ||||||
| 2009 - 2010 | 2009 | 2010 | ||||
| ADVERTISING | % Growth | $ | % Share | % Growth | $ | % Share |
| Newspapers | -15.0% | $ 32,675 | 14.6 | -8.0% | $ 30,061 | 13.2 |
| Broadcast Network Television | -4.0% | $ 17,633 | 7.9 | -2.0% | $ 17,281 | 7.6 |
| Cable Network Television | 3.0% | $ 18,963 | 8.5 | 5.0% | $ 19,911 | 8.7 |
| Broadcast Syndication | 0.0% | $ 3,193 | 1.4 | 2.0% | $ 3,257 | 1.4 |
| Local & National Spot TV | -9.5% | $ 23,600 | 10.6 | -3.0% | $ 22,892 | 10.0 |
| Local/Regional Cable TV | -4.0% | $ 6,214 | 2.8 | 2.0% | $ 6,338 | 2.8 |
| Branded Entertainment/Product Placement | 15.0% | $ 10,965 | 4.9 | 20.0% | $ 13,158 | 5.8 |
| Videogame Advertising | 45.0% | $ 1,491 | 0.7 | 50.0% | $ 2,236 | 1.0 |
| Cinema Advertising | 8.0% | $ 900 | 0.4 | 8.0% | $ 973 | 0.4 |
| Terrestrial Radio | -10.0% | $ 17,679 | 7.9 | -6.0% | $ 16,618 | 7.3 |
| Satellite Radio | 20.0% | $ 386 | 0.2 | 25.0% | $ 483 | 0.2 |
| Consumer Magazines | -13.0% | $ 11,025 | 4.9 | -3.5% | $ 10,639 | 4.7 |
| Business-to-Business Magazines | -9.0% | $ 8,097 | 3.6 | 2.0% | $ 8,259 | 3.6 |
| Custom Publishing | -2.0% | $ 21,686 | 9.7 | 6.5% | $ 23,095 | 10.1 |
| Online (Includes Display, Search, Video, and Other) | 13.5% | $ 27,968 | 12.5 | 16.0% | $ 32,441 | 14.2 |
| Online Display Advertising | 3.8% | $ 11,788 | -2.9% | $ 11,446 | ||
| Online Search Advertising | 18.3% | $ 14,618 | 18.3% | $ 17,293 | ||
| Online Video, Social Networks, Widgets, Other | 70.0% | $ 1,562 | 137.0% | $ 3,702 | ||
| Out-of-Home/Place-Based (excl. Cinema) | 2.0% | $ 7,327 | 3.3 | 2.0% | $ 7,474 | 3.3 |
| Mobile Advertising | 40.0% | $ 1,129 | 0.5 | 60.0% | $ 1,806 | 0.8 |
| Yellow Pages-Print | -12.0% | $ 12,183 | 5.5 | -6.0% | $ 11,452 | 5.0 |
| MARKETING COMMUNICATIONS | 100% | 100% | ||||
| Total Advertising | -4.0% | $ 223,113 | 30.0 | 2.4% | $ 228,373 | 30.7 |
| Direct Mail / Marketing | -4.0% | $166,590 | 22.4 | -1.5% | $164,091 | 22.1 |
| Trade Promotion/Slotting Allowances | 1.0% | $172,420 | 23.2 | -3.0% | $167,248 | 22.5 |
| Consumer Sales Promotion/Incentives | 3.0% | $143,751 | 19.3 | 1.5% | $145,907 | 19.6 |
| Event Marketing | 0.0% | $19,552 | 2.6 | 7.5% | $21,018 | 2.8 |
| Public Relations | 3.0% | $4,677 | 0.6 | 6.0% | $4,957 | 0.7 |
| Other | -30.0% | $13,546 | 1.8 | -10.0% | $12,192 | 1.6 |
| Total Advertising & Marketing | -2.1% | $743,649 | 100.0 | 0.0% | $743,786 | 100.0 |
| Updated 10/13/08 | ||||||
| 2007- 2008 | 2007 | 2008 | ||||
| ADVERTISING | % Growth | $ | % Share | % Growth | $ | % Share |
| Newspapers | -4.6% | $ 45,763 | 19.4 | -16.0% | $ 38,441 | 16.5 |
| Broadcast Network Television | 2.0% | $ 18,936 | 8.0 | -3.0% | $ 18,368 | 7.9 |
| Cable Network Television | 5.0% | $ 17,702 | 7.5 | 4.0% | $ 18,410 | 7.9 |
| Broadcast Syndication | 1.0% | $ 3,070 | 1.3 | 4.0% | $ 3,193 | 1.4 |
| Local & National Spot TV | -6.0% | $ 26,077 | 11.1 | 0.0% | $ 26,077 | 11.2 |
| Local/Regional Cable TV | 9.0% | $ 6,346 | 2.7 | 2.0% | $ 6,473 | 2.8 |
| Branded Entertainment/Product Placement | 35.0% | $ 7,335 | 3.1 | 30.0% | $ 9,535 | 4.1 |
| Videogame Advertising | 90.0% | $ 571 | 0.2 | 80.0% | $ 1,028 | 0.4 |
| Cinema Advertising | 15.0% | $ 731 | 0.3 | 14.0% | $ 834 | 0.4 |
| Terrestrial Radio | -2.0% | $ 20,677 | 8.8 | -5.0% | $ 19,643 | 8.4 |
| Satellite Radio | 120.0% | $ 257 | 0.1 | 25.0% | $ 322 | 0.1 |
| Consumer Magazines | 4.2% | $ 14,401 | 6.1 | -12.0% | $ 12,673 | 5.5 |
| Business-to-Business Magazines | 3.0% | $ 9,268 | 3.9 | -4.0% | $ 8,898 | 3.8 |
| Custom Publishing | 14.0% | $ 20,876 | 8.9 | 6.0% | $ 22,128 | 9.5 |
| Online (Includes Display, Search, Video, and Other) | 20.0% | $ 21,646 | 9.2 | 13.8% | $ 24,641 | 10.6 |
| Online Display Advertising | 13.5% | $ 11,027 | 3.0% | $ 11,362 | ||
| Online Search Advertising | 22.7% | $ 10,216 | 21.0% | $ 12,361 | ||
| Online Video, Social Networks, Widgets, Other | $ 403 | 128.0% | $ 919 | |||
| Out-of-Home/Place-Based (excl. Cinema) | 8.6% | $ 6,974 | 3.0 | 3.0% | $ 7,184 | 3.1 |
| Mobile Advertising | 40.0% | $ 504 | 0.2 | 60.0% | $ 806 | 0.3 |
| Yellow Pages-Print | 0.5% | $ 14,421 | 6.1 | -4.0% | $ 13,844 | 6.0 |
| MARKETING COMMUNICATIONS | 100% | 100% | ||||
| Total Advertising | 3.4% | $ 235,555 | 31.1 | -1.3% | $ 232,497 | 30.6 |
| Direct Mail / Marketing | 6.0% | $168,477 | 22.2 | 3.0% | $173,531 | 22.8 |
| Trade Promotion/Slotting Allowances | 2.8% | $172,438 | 22.8 | -1.0% | $170,713 | 22.5 |
| Consumer Sales Promotion/Incentives | 3.5% | $136,828 | 18.1 | 2.0% | $139,564 | 18.4 |
| Event Marketing | 15.0% | $17,002 | 2.2 | 15.0% | $19,552 | 2.6 |
| Public Relations | 7.5% | $4,284 | 0.6 | 6.0% | $4,541 | 0.6 |
| Other | -7.5% | $22,767 | 3.0 | -15.0% | $19,352 | 2.5 |
| Total Advertising & Marketing | 3.7% | $757,349 | 100.0 | 0.3% | $759,750 | 100.0 |
| Updated 10/13/08 | ||||||
Source: Jack Myers Media Business Report© copyright 2008, Myers Publishing, LLC
Contents may be reprinted with source as www.MyersReport.com
Jack Myers Media Business Report, Myers Publishing LLC, Jack Myers and employees accept no responsibility for any action(s) taken as a result of the forecast.
References: Veronis Suhler Stevenson Communications Industry Forecast, TvB, Zenith Optimedia, GroupM, IAB, MPA, RAB, CAB, PQ Media Alternative Media Research Series, Wachovia.
32 Comments
Post a Comment
Archive
January 2012December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
See all Archived Material
Jack Myers ThinkTank 
Featured MediaBizBloggers
How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a perfect illustration of just how broken the current TV ratings environment is. I'm appreciative of his generosity in providing a perfect follow-up to my last post, but unfortunately, he stops short of considering potential solutions, or of offering examples of the ways frustrated advertisers are trying to work through this problem.
Read More
Kristen Bell's Sloth Meltdown and OMG! Gossip Girl Revealed - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope
By: Joyce Eng & Kate Stanhope
What were your top moments?
Read MoreCopyright 2012 Jack Myers. All Rights Reserved. Site powered by 
Diana arrived.As the trumpets sounded, Diana appeared. With the train train nike shox shoes train and all crumpled; a big crumpled mess comes out
the carriage
year for tornadoes since 1953, with 454 deaths from 1,000 1,000 Nike Dunks 1,000 tornadoes so far, according to NOAA.April also set a
as the deadliest month with 361 tornado-related deaths, according to to nike air max to NOAA's records.Rescuers shifted through the rubble of six miles
behaviors for kids.Informing parents about the risks and recommended safety safety cheap polo jacket safety measures revolving around guns in the home should not
Discount Louis Vuitton that are the mianly attractive and popular products that sold in the Louis Vuitton Outlet . Famous to the whole world, the Cheap Louis Vuitton that sold quite well in the market, though the proce is very expensive. Here we would talk something about the Louis Vuitton Replica , which always designed with high qaulity due to the advantaged materials that applied, what’s more, these materials that are unique which make these bagd that stabd out. For more information, please come on our Louis Vuitton Shop , also you can get you favorite your products of Louis Vuitton Online . More and more people would turn to the online shopping, and also you can get the designer products at a much lower price than these sold at the retailers. And here the louis vuitton ties, which seems to be extremly popular due to the excellent design in the appearance. It is said that these products that are designed with the newly elements, which also including with the materials that applied, and the unique style that come from, and the inspiration that gain from.P90x Workouts
Coach Outlet Online
Coach Outlet Storenk:www.stylelist.com/
Coach Outlet
Coach Handbags
Coach Tote Bags
In Fingers Shoes of the most unique, most well known to consumers than the fingers shoes. Hyperdunk 2010 Low shoe designed for this two-millimeter-thick rubber soles. This Italian company best known as the Fingers Shoes online design and excellent performance climbing shoe rubber soles. This unique design was born in 2006, originally designed to be used in the kayak and sailing, but in toe shoes but barefoot runners to achieve a sensational effect. Cutting Bo Lamu company did not disclose exact sales figures, Five Fingers bold expected: the barefoot shoe sales this year promising more than 09 to 10 times the annual sales.
In Fingers Shoes of the most unique, most well known to consumers than the fingers shoes. Hyperdunk 2010 Low shoe designed for this two-millimeter-thick rubber soles. This Italian company best known as the Fingers Shoes online design and excellent performance climbing shoe rubber soles. This unique design was born in 2006, originally designed to be used in the kayak and sailing, but in toe shoes but barefoot runners to achieve a sensational effect. Cutting Bo Lamu company did not disclose exact sales figures, Five Fingers bold expected: the barefoot shoe sales this year promising more than 09 to 10 times the annual sales.
In Fingers Shoes of the most unique, most well known to consumers than the fingers shoes. Hyperdunk 2010 Low shoe designed for this two-millimeter-thick rubber soles. This Italian company best known as the Fingers Shoes online design and excellent performance climbing shoe rubber soles. This unique design was born in 2006, originally designed to be used in the kayak and sailing, but in toe shoes but barefoot runners to achieve a sensational effect. Cutting Bo Lamu company did not disclose exact sales figures, Five Fingers bold expected: the barefoot shoe sales this year promising more than 09 to 10 times the annual sales.
In Fingers Shoes of the most unique, most well known to consumers than the fingers shoes. Hyperdunk 2010 Low shoe designed for this two-millimeter-thick rubber soles. This Italian company best known as the Fingers Shoes online design and excellent performance climbing shoe rubber soles. This unique design was born in 2006, originally designed to be used in the kayak and sailing, but in toe shoes but barefoot runners to achieve a sensational effect. Cutting Bo Lamu company did not disclose exact sales figures, Five Fingers bold expected: the barefoot shoe sales this year promising more than 09 to 10 times the annual sales.
garmin nuvi 1490t
garmin nuvi 1450
garmin nuvi 1450t
garmin nuvi 1450lmt
garmin nuvi 1350
garmin nuvi 1350t
develop iPhone apps on windows
how to make an iphone app
make an iphone app
develop iPad application
developing apps for iPhone
Small Business Loan
Small Business Loan
Amber Management