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MediaVillage.com
An Update on Media Transparency
To tackle the issue of media transparency, the ANA and the 4As have formed a Media Transparency Task Force, and the ANA will commission an independent study on the topic.
CBS: Best Way to Build Brand Equity? More Television Advertising
One of the best ways to build brand equity, especially for quality brands, is via advertising -- especially TV advertising. No other outlet can compare to TV when it comes to generating and maintaining brand equity and creating profitable business results. The strength and value of television as an advertising medium has been proven over and over again. Despite the lure of new technological media, television, as a way to reach consumers, is as effective and as relevant as ever.
Stuart Elliott: "Pod" People Finally Come to Their Senses
Lots of people make New Year's resolutions to simplify their homes or lives. Their ranks are, at last, being joined by television executives in a move to unclutter the airwaves that augur well for the long-term health of the media-industrial complex.
Seven Predictions About the Future of Media
Great advice for musicians -- and marketers!
2016 Network Upfront and Digital NewFronts Schedule
Television Network Upfront and Digital NewFronts Schedule
The Three Pillars of Social in 2016
Hopefully by now you've emerged from your holiday coma and remembered your email password. The New Year is already in full swing and, as you know, social slows down for no one.
Reality, Not VR: Newspapers Work
Most of us have been immersed in the flurry of CES news, noise and excitement this past week centered on the Internet of Things, virtual reality, robotics, smart objects and other tech-centric innovations. What fascinated me most is the LG prediction that future television screens will be as thin as paper and capable of being rolled up like newspaper (see photo above). As a television and newspaper aficionado, the concept of marrying these legacy media together made sense. Why? Because newspaper has never been as depended upon as it is today.
Top Syndicators Meet Challenges with New Ways of Doing Business
This is the final column in a series on the current/future state of first-run syndicated programming.
Looking Into 2016
During 2015, I wrote and spoke about how significant a year it was and would prove to be. Many noteworthy events occurred and several major trends became clear. It is these events and trends that will in part shape the world as we move into 2016.
Cable Networks are Out in Force at TCA. So Where is Scripps?
Where were the programs and personalities from Scripps Networks Interactive? That question was top of mind during the cable portion of the Winter 2016 Television Critics Association tour.
Press Release of the Week: Nexstar-Media General vs. Meredith-Media General Merger - By Subchannel Report
Nexstar-Media General vs. Meredith-Media General Merger - By Subchannel Report
Classic Jack: Emotient's Facial Expression Recognition "Trumps" All
From the archives: A column from September 2015 that is especially timely at the start of 2016.
Turner’s Kevin Reilly at TCA: “TV is the Best Advertising Delivery Mechanism Ever Invented."
Pasadena, CA -- Kevin Reilly, long a favorite at Television Critics Association tours during his time at the top of NBC and Fox, on Thursday made his first appearance in front of this organization since becoming President of TBS and TNT and Chief Creative Officer of Turner Entertainment Networks one year ago. It was no ordinary session with a network chief. Talking about the massive changes that are already underway at TNT and TBS, he said they are likely “the beginning of what will hopefully be a new way of looking at the business of cable television and what it means to be a network.
MediaBizBuzz: BBDO, GroupM, Dentsu, Fox, Virtual Reality and Forecasts
A roundup of the week's key news from MediaVillage member companies plus trends from the wider media industry. This week, more turbulence at Yahoo, acquisitions by some big ad agencies, native ads get more mainstream, the continuing stream of VR news, plus plenty of 2015 year-end data and 2016 forecasts.
CBS: Eying Stability Into 2016
Healthy TV Ad Market Should Benefit CBS
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