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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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25-Years Later, Marketers' Needs Remain Unmet - (Members-Only Report)
By: Jack Myers   (02/17/2015)

Twenty-five years ago, in May 1990, Jack Myers published the results of a major research study on media values and marketing strategies conducted among more than 750 marketing and advertising executives. The study included a quantitative survey, six focus groups and more than 100 personal interviews. Conducted in partnership with trade publication Marketing & Media Decisions, the research provided "insights into the dynamics that are influencing the investment of billions of dollars and impacting on the efforts of hundreds of advertising and promotional agencies and media companies."

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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The Super Bowl that Cared
By: Jack Myers   (02/02/2015)

I would have preferred that the Super Bowl not be decided by a bad decision, but it still took a great play for the victor to solidify the victory. The bad decision was Victoria’s Secret’s off-target 4th quarter commercial and the great players were the several sponsors who focused on purpose-driven messages and especially on changing gender dynamics, specifically Dove for Men, Toyota and Nissan, the NFL itself, Always and enough other advertisers to suggest there has been a meaningful transformation in American culture and society – and certainly transformation in Super Bowl commercials.

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TV Sales Organization Awards Announced This Week (Members-Only Report)
By: Jack Myers   (01/26/2015)

This year, there were more than 1000 agency and marketer responses to the 30th Annual MyersBizNet Annual National TV Advertiser Satisfaction Survey, rating the performance of 70 national TV sales organizations. In next week's MyersBizNet weekly members-only report, we will announce the market leaders in several network categories, including the outstanding TV media company.

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"Empire" Shines During Fox's Day at TCA – Ed Martin
By: Ed Martin   (01/20/2015)

with the first appearances at a TCA tour by new Fox Television Group Chairmen and CEOs Dana Walden and Gary Newman and ended with a rousing panel for the first fresh television success of this new year, the unashamedly adult prime time soap opera "Empire."

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2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)
By: Jack Myers   (01/20/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

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Bill Cosby, Dolly Parton, Stevie Wonder, The Bible and More from NBC's Loaded Day at TCA – Ed Martin
By: Ed Martin   (01/19/2015)

NBC on Friday offered one of the liveliest days at the Winter 2015 Television Critics Association tour, which included sessions for "Celebrity Apprentice" with the always attention-commanding Donald Trump and the competitors who were still on the show as of last week, the new drama series "Allegiance" and "Odyssey," the new sitcom "One Big Happy" (the panel for which included executive producer Ellen DeGeneres), the returning comedy "Undateable," the upcoming miniseries "A.D. The Bible Continues" (a continuation of last year's hit History miniseries "The Bible" from executive producers Mark Burnett and Roma Downey), returning summer series "The Night Shift," the certain to be controversial miniseries "The Slap" starring Uma Thurman and Zachary Quinto, current dramas "Chicago Fire" and "Chicago P.D." and the soon-to-depart sitcom "Parks and Recreation." (Critics feasted on waffles with all the trimmings from JJ's Diner during the latter.) NBC also offered a well-attended session with NBCUniversal President of Research & Media

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ABC at TCA: Paul Lee on Branding and Diversity – Ed Martin
By: Ed Martin   (01/16/2015)

ABC put together an excellent day at the Winter 2015 Television Critics Association tour – one that generated interest in new series while also giving critics and reporters time with the producers and stars of existing shows. In sum it was everything a network's day at a TCA tour should be.

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Yahoo, Crackle, Netflix: Streaming Services Power Through TCA – Ed Martin
By: Ed Martin   (01/15/2015)

Tuesday was one of those rare nights off at a TCA tour – a night off being defined as one that gives critics and reporters extra time to write columns and screen programs. It also means we are on our own for dinner.

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Without exception the best soap operas on television these days are Fox’s “Empire” and ABC’s “Nashville,” which can be enjoyed back to back on Wednesdays. (With Taraji P. Henson and Connie Britton respectively headlining those two shows, that combo can’t help but make for a night of terrific TV.) It is significant that both series winningly incorporate a lot of musical performances in ways that move storylines along without ever being jarring (something that derailed Fox’s woeful “Glee” several seasons ago).

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Symphony offers an industry opportunity deserving to be called out here. Imagine that the Symphony technology is identified as the closest to what the industry needs for the other screens, and instead of others trying to develop even better platforms, the industry settles on it as a platform that all can develop further together, and each research company integrates its technology into their own samples. If each research company further consists of a calibration sample that has taken great pains to be nationally representative within a larger sample that permits massive data collection, the common Symphony technology at both the inner quality panel level and the complete massive sample level can be rolled up because the Symphony metrics will be a constant yardstick common across all players.

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