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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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2015-2020 Media/Marketing Spending Growth Projections by Category (Members-Only Report)
By: Jack Myers   (04/20/2015)

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

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Upfront 2015: Early Forecast (Members-Only Report)
By: Jack Myers   (04/13/2015)

There's a debate going on among TV buyers and sellers about prospects for the upcoming network TV Upfront season, but the overall consensus is a negative outlook. MyersBizNet is projecting a more negative outcome than last year, when broadcast network TV volume declined 7.9% and cable network revenue declined 4.8%.

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What is the Future of Media Buyers & Sellers? - (Members-Only Report)
By: Jack Myers   (04/06/2015)

Every major media company, agency and leading national advertiser is seeking solutions for emerging and very serious threats, as underlined by the dire economic forecasts published last week by MyersBizNet . In times of accelerating change and marketplace chaos, companies that fail to aggressively adapt are likely to be passed by competitors who respond forcefully to meet the challenges of the future. Rather than buying and selling impressions and Nielsen rating points, agencies and media sellers need to define a clear and immediate strategy for reinventing their business development and marketing communications. They must identify, advance, implement and effectively communicate business development programs to generate incremental and scalable revenues.

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More Bad News: 2015 Ad Spending Growth Forecast Sinks Below 1% - (Members-Only Report)
By: Jack Myers   (03/30/2015)

MyersBizNet is adjusting its annual 2015 advertising spending forecast downward, projecting an overall industry annual increase of less than one percent, the most conservative forecast of any of the leading market analysts. This is the earliest MyersBizNet has adjusted its annual forecasts in the past decade, reflecting a softer than expected first quarter and secular shifts in spending that run counter to several overall economic trends.

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Seven Founding Principles of the Future Media Industry - (Members-Only Report)
By: Jack Myers   (03/23/2015)

MyersBizNet has identified seven founding principles on which media companies, agencies, marketers and content producers must focus to maintain long-term growth and achieve sustainable success. Traditional advertising revenues depend on demand equaling or surpassing supply. As supply and marketing options increase, demand is accruing to those media that can meet the changing needs of marketers.

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Digital Ad Spend Driving Legacy Media Growth (Members-Only Report)
By: Jack Myers   (03/16/2015)

Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion

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What Social Media Do Ad Execs Use? - (Members-Only Report)
By: Jack Myers   (03/09/2015)

MyersBizNet Survey of Advertiser and Agency Executives on Trade Press Readership

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TV Research: Is the Industry Doing Enough? Ad Execs Say No. (Members-Only Report)
By: Jack Myers   (02/24/2015)

TV network research and ad sales executives are confronting a challenging reality: they are investing significantly in new research data to respond to client and agency needs, but ad execs are failing to reward them for these investments except in a handful of specialized cases. The extensive investments made to date by many network TV companies have fallen mostly on an unimpressed ad community. Among six categories of network TV sales organization performance, "advanced research support and intelligence" ranks last in positive perceptions

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25-Years Later, Marketers' Needs Remain Unmet - (Members-Only Report)
By: Jack Myers   (02/17/2015)

Twenty-five years ago, in May 1990, Jack Myers published the results of a major research study on media values and marketing strategies conducted among more than 750 marketing and advertising executives. The study included a quantitative survey, six focus groups and more than 100 personal interviews. Conducted in partnership with trade publication Marketing & Media Decisions, the research provided "insights into the dynamics that are influencing the investment of billions of dollars and impacting on the efforts of hundreds of advertising and promotional agencies and media companies."

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National TV Sales Organizations of the Year Awards - (Members-Only Report)
By: Jack Myers   (02/09/2015)

Univision is the MyersBizNet national television 2014 sales organization of the year, based on ratings in six performance categories as judged in more than 1,000 surveys completed by the advertiser and agency clients of 70 TV companies. Scroll down for network TV sales organization winners in eleven categories. Univision and NBCU Hispanic ranked first and second respectively among the 70 organizations*, reflecting the strong loyalty the leading Hispanic networks have generated among their clients. Both groups significantly improved perceptions in this year's survey over prior years, with Univision achieving a 75% average positive rating (4/5 on a five point scale) in the six measured attributes. NBCU Hispanic followed closely with a 67% positive rating. In the next several weeks, MyersBizNet will publish the leaders in each specific attribute category measured (see attribute list below awards categories). The full methodology is available to MyersBizNet member companies; premium members have received detailed survey reports. The study was conducted in October; this is the 30th anniversary of the MyersBizNet Survey of Advertising Executives, the industry quality performance standard for media sales organizations.

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MyersBizNet Media Business Report Commentary Archives

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MediaBizBloggers.com

: For its first such public event since 2012, new TV One president Brad Siegel declared off the bat that a new era of plenty is underway – “plenty” referring to original series, made-for movies and specials offered year-round. To viewers, that initiative will be showcased under four theme nights: Sundays and Wednesdays for unscripted work, Thursdays for comedy and Saturdays for original movies, music and award specials. "This network will soar to new heights this year and next year," Siegel declared. Under this area, advertisers will be invited to develop multimedia combo deals with other properties from parent Radio One, involving radio programming and Web arrangements with unit Interactive One. University Of Phoenix is an early client, highlighted via a vignette played during the NAACP Image Awards.

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It’s a sad day for MTV when the highlight of its annual Movie Awards is a series of interviews conducted on the red carpet by two reporters from Buzzfeed, in which they ask celebrities to imagine what “Guardians of the Galaxy” star Chris Pratt smells like. Fortunately for the network an MTV star -- Tyler Posey of the hit supernatural drama “Teen Wolf” -- stands out from the rest, fantasizing that Pratt smells like gingerbread cookies and revealing how he might respond after enjoying a sniff.

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