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MyersBizNet Media Business Report

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How Marketers are Measuring Facebook Audiences - (Members-Only Report)
By: Jack Myers   (09/15/2014)

Social media reveals an ever-expanding amount of detail and insights about consumer preferences and attitudes – what they watch, what they buy, who they vote for, and much more. The ongoing online conversations can be informative, but how do marketers and agencies sift through the noise to extract meaningful insight about consumer attitudes?

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High Fashion Wearable Tech Offering New Marketing Opportunities (Members-Only Report)
By: Jack Myers   (09/10/2014)

With Fashion Week unfolding in New York and Apple unveiling its high-tech and high fashion new products, it's a relevant time to recognize the convergence of media, marketing, mobile technology, commerce and fashion. Kickstarter is home to several high fashion tech advances, including a luxury leather wallet that knows where you left your phone and a colorful bracelet that checks your texts, e-mail and social media. High-tech fashion wearables are big business. In addition to Apple and emerging entrepreneurs with good ideas, Timex, Samsung, Google and Amazon are all racing to deliver smart high fashion wearable devices.

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Digital Video Ad Spend is Over-Estimated (Members-Only Report)
By: Jack Myers   (09/09/2014)

How much money are advertisers actually investing in digital video media?

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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Our 2010 Trends are Today's Essential Strategies - (Members-Only Report)
By: Jack Myers   (08/11/2014)

In early 2010, MyersBizNet published our trends report, identifying the media and advertising community's most important issues and concerns. We focused on data, legacy media business models, the need for multi-screen programming expansion, the focus on programmatic-led commoditization of media inventory, and shopper marketing.

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Location Analytics: We're Warning You to Pay Attention (Members-Only Report)
By: Jack Myers   (07/07/2014)

How do retail customers behave online compared to offline – in the stores themselves? More than 95 percent of the 500 largest retailers know the answer to the first question, but most companies are "flying blind" about how to answer the second question, according to "How Location Analytics Will Transform Retail," a March 2014, article in the Harvard Business Review.

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Corrected: Ad Market Reality: Here's What's Actually Going Down (Members-Only Report)
By: Jack Myers   (06/30/2014)

With media buyers and sellers experiencing the first buyers' market in several years, with the Aereo decision protecting broadcast industry retransmission fees, and with online video media struggling to gain a stronger foothold in advertisers' budgets, it's a good time for a realistic industry perspective and overview.

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Why Cinema Will be Hot in 2015 (Members-Only Report)
By: Tony Wible   (06/23/2014)

2015 is shaping up to be a landmark year for studios as a large number of major franchise films come to theaters. The top 10 films are poised to generate $3.5 billion of USBO on an inflation adjusted basis, which would imply we could see a record breaking $11.2 to $14.1 of total industry USBO in 2015 based on the historical 24.5% to 30.8% tied to the top 10 films.

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Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)
By: Jack Myers   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

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UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)
By: Jack Myers   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

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Meantime, ABC and CBS have stepped up and above the others in their efforts to preserve some of the excitement of the traditional premiere week. In addition to starting new seasons of their hottest shows – “The Good Wife,” “The Big Bang Theory,” “Person of Interest,” “NCIS,” “Survivor,” “The Amazing Race” and “Blue Bloods” on CBS; “Modern Family,” “The Middle,” “Nashville,” “Grey’s Anatomy,” “Scandal” and “Shark Tank” (joining “Dancing with the Stars,” which made its season premiere last week) on ABC – both networks this week are premiering several of their most promising freshmen efforts.

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There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper? Some things are changing, and some are not, so I’ll provide some highlights that we are seeing. First, traffic in the large, enclosed regional malls has not declined in ten years, according to ShopperTrak. These are the big, beautiful centers where you can’t get a parking space, and they are prospering. But the people that visit them are changing their behavior once they get inside. ShopperTrak explains that, “The number of unique shoppers has remained relatively stable over the past decade. However, we have seen a decline in the number of stores a shopper visits. In 2007, shoppers typically visited 4.5 to 5.0 stores per trip. Today, we see a number closer to 3.0 stores per trip.” This partly explains the declines in traffic that some mall retailers are experiencing.

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