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As Upfront Moves, Digital Waits for Newfront Payoff
By: Jack Myers
(05/20/2013)
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.
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Network TV Upfront Cost Inflation Forecast 2013/2014
By: Jack Myers
(05/13/2013)
This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.
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METAMORPHOSIS: When "Change" is Not Enough
By: Jack Myers
(05/06/2013)
During the past several weeks, and especially during the recent Digital Video Newfronts Week hosted by the IAB, I've been struck by the word "Metamorphosis." Metamorphosis is the single most important concept to understand and drill into the strategic planning of media, advertising, marketing and entertainment businesses.
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Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force
By: Jack Myers
(04/29/2013)
As the industry gathers this week for dozens of digital " Newfront" presentations and parties , media agencies, media sellers and advertisers are confronting an increasingly confused and cluttered landscape of video options that all but make the myriad events moot as anything but part of a fun game-playing exercise. TV networks continue to dominate even the digital video marketplace, with TV networks poised to capture an estimated 50% of advertisers' total digital video ad spending this year. Disney/ABC, NBCU and Turner Broadcasting have moved to the forefront as part of the digital video consideration set with Fox, Weather, Scripps, MTVN and CBS Interactive hustling to capture their share.
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What's the Fastest Growing Company in History?
By: Jack Myers
(04/22/2013)
What's the fastest growing company in history? Hint: It's a consumer products company with only two products, both sold exclusively via computer tablets. The company was founded in 2010 and launched its first product in June 2012 and the second in August 2012. The two products were reported to be grossing $30 million per month by December, and are out-grossing one of their closest competitors, which markets 969 products. Another hint, it's a Finnish gaming company that's not Rovio (Angry Birds) and they recently raised $130 million with a valuation of $770 million.
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Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations
By: Jack Myers
(04/08/2013)
The top five most effective national TV sales organizations, as rated by advertiser and media agency executives, are ESPN Customer Marketing and Sales, ABC-TV, Turner Entertainment Sales, Adult Swim/Cartoon Network and Turner Sports, according to the results of the 29th Annual Myers Survey of Advertising Executives. ABC Family landed the ninth spot among 54 national TV sales organizations
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TV, Print, Radio Capturing 33% of Total Digital Ad Spend
By: Jack Myers
(04/01/2013)
Digital advertising revenues of legacy media companies will grow an average of 20% annually over the next three years, paced by television, radio and consumer magazine companies. From 2016 to 2020, legacy media companies will generate average 16.5% annual increases in digital ad revenues, escalating total digital ad revenues of legacy media from $12.7 billion in 2012 to $46.8 billion in 2020.
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Lean In to the Third Wave of Women's Rights Activism
By: Jack Myers
(03/26/2013)
With the publicity surrounding the release of Sheryl Sandberg's new book and organization focused on encouraging women to Lean In to their careers, and the expansion to eight cities of the Women in Media Mentoring Initiative (www.wimmi.net), which I founded in 2011, it's appropriate and relevant to share this chapter from my best-selling book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World.
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Ad Execs Rate TV Nets' Research Support
By: Jack Myers
(03/25/2013)
Perceptions of the value and relevance of the research and intelligence support services of national television sales organizations vary in major ways among different respondent groups (See Chart Below). While ESPN's Customer Marketing & Sales research initiatives rank first among all respondent groups and The Weather Channel second among TV buyers and planners, MTV's Music and Entertainment Groups rank second and fourth respectively among client (advertiser) executives. This reflects MTVN's focus on gathering insights on target audiences, an investment the company has been making for decades.
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