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MyersBizNet Media Business Report

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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Our 2010 Trends are Today's Essential Strategies - (Members-Only Report)
By: Jack Myers   (08/11/2014)

In early 2010, MyersBizNet published our trends report, identifying the media and advertising community's most important issues and concerns. We focused on data, legacy media business models, the need for multi-screen programming expansion, the focus on programmatic-led commoditization of media inventory, and shopper marketing.

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Location Analytics: We're Warning You to Pay Attention (Members-Only Report)
By: Jack Myers   (07/07/2014)

How do retail customers behave online compared to offline – in the stores themselves? More than 95 percent of the 500 largest retailers know the answer to the first question, but most companies are "flying blind" about how to answer the second question, according to "How Location Analytics Will Transform Retail," a March 2014, article in the Harvard Business Review.

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Corrected: Ad Market Reality: Here's What's Actually Going Down (Members-Only Report)
By: Jack Myers   (06/30/2014)

With media buyers and sellers experiencing the first buyers' market in several years, with the Aereo decision protecting broadcast industry retransmission fees, and with online video media struggling to gain a stronger foothold in advertisers' budgets, it's a good time for a realistic industry perspective and overview.

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Why Cinema Will be Hot in 2015 (Members-Only Report)
By: Tony Wible   (06/23/2014)

2015 is shaping up to be a landmark year for studios as a large number of major franchise films come to theaters. The top 10 films are poised to generate $3.5 billion of USBO on an inflation adjusted basis, which would imply we could see a record breaking $11.2 to $14.1 of total industry USBO in 2015 based on the historical 24.5% to 30.8% tied to the top 10 films.

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Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)
By: Jack Myers   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

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UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)
By: Jack Myers   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

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Age of the Dominant Male has Passed : The Future of Men
By: Jack Myers   (06/02/2014)

For those who haven't been paying attention, in the United States women now represent 80% of all consumer-spending across almost all categories of products and services. They are more influential in the family's voting decisions than ever before. For the next decade and beyond women will compose 60% of college and 65% of post-grad classes. Included among these grads is a far greater percentage of Blacks, Hispanics, Asians, Gays and other cultures than represented in the general population.

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Audio Advertising Capturing Marketers' Attention, Led by Spotify and Pandora (Members-Only Report)
By: Jack Myers   (05/19/2014)

As the television and digital video Upfront season swings from presentations to negotiations and from sizzle reels to activation discussions, marketers and their agencies are also paying closer attention to opportunities in digital audio and radio advertising.

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We Chat vs. WhatsApp. We Heart It vs. Pinterest. (Members-Only Report)
By: Jack Myers   (05/12/2014)

Among teens, the largest We Heart It user base, the app is both loved and hated. Loved because it is a widespread sharing site, and hated because its users often repost Tumblr feeds without credit, says one teen who has opted out of We Heart It. We Heart It is an image-based social sharing website that enables the sharing of inspiring images. The simplicity of We Heart It sets it apart from Instagram or Pinterest. Users can share images without feedback, assuring there is no bullying or negative feedback, unlike Instagram and Pinterest.

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So, just for fun and, in honor of Labor Day (and people who work for a living) here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore.

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Why should humans own all the world’s copyrights? The question is prompted by a photograph that’s made worldwide news. In Indonesia, a female crested black macaque monkey picked up a camera owned by photographer David Slater. I won’t focus much on the story of the monkey and her selfie because that topic has already been well-discussed in the media. Yet the story sets the table for more intriguing and ultimately more important issues. A brief recap of the story of the monkey and the selfie follows. The monkey did what a lot of us would do with a camera. She took selfies.

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