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"Empire" Shines During Fox's Day at TCA – Ed Martin
By: Ed Martin   (01/20/2015)

with the first appearances at a TCA tour by new Fox Television Group Chairmen and CEOs Dana Walden and Gary Newman and ended with a rousing panel for the first fresh television success of this new year, the unashamedly adult prime time soap opera "Empire."

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2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)
By: Jack Myers   (01/20/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

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Bill Cosby, Dolly Parton, Stevie Wonder, The Bible and More from NBC's Loaded Day at TCA – Ed Martin
By: Ed Martin   (01/19/2015)

NBC on Friday offered one of the liveliest days at the Winter 2015 Television Critics Association tour, which included sessions for "Celebrity Apprentice" with the always attention-commanding Donald Trump and the competitors who were still on the show as of last week, the new drama series "Allegiance" and "Odyssey," the new sitcom "One Big Happy" (the panel for which included executive producer Ellen DeGeneres), the returning comedy "Undateable," the upcoming miniseries "A.D. The Bible Continues" (a continuation of last year's hit History miniseries "The Bible" from executive producers Mark Burnett and Roma Downey), returning summer series "The Night Shift," the certain to be controversial miniseries "The Slap" starring Uma Thurman and Zachary Quinto, current dramas "Chicago Fire" and "Chicago P.D." and the soon-to-depart sitcom "Parks and Recreation." (Critics feasted on waffles with all the trimmings from JJ's Diner during the latter.) NBC also offered a well-attended session with NBCUniversal President of Research & Media

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ABC at TCA: Paul Lee on Branding and Diversity – Ed Martin
By: Ed Martin   (01/16/2015)

ABC put together an excellent day at the Winter 2015 Television Critics Association tour – one that generated interest in new series while also giving critics and reporters time with the producers and stars of existing shows. In sum it was everything a network's day at a TCA tour should be.

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Yahoo, Crackle, Netflix: Streaming Services Power Through TCA – Ed Martin
By: Ed Martin   (01/15/2015)

Tuesday was one of those rare nights off at a TCA tour – a night off being defined as one that gives critics and reporters extra time to write columns and screen programs. It also means we are on our own for dinner.

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CBS at TCA: Will "CSI: Cyber" Be the Most Important Show on TV? – Ed Martin
By: Ed Martin   (01/14/2015)

CBS served up a busy half day Monday at the Winter 2015 Television Critics Association tour, from a breakfast celebrating the 30 th season of "Survivor" to an executive session with CBS Entertainment Chairman Nina Tassler to a session for the upcoming sitcom remake "The Odd Couple" (with Garry Marshall serving as executive producer, as he did with the original back in the '70s) to a panel with the network's newest late night star, James Corden, who takes over "The Late Late Show" on March 23.

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"Flash"/"Arrow" Super Panel at TCA Contributes to The CW's Best Day Ever – Ed Martin
By: Ed Martin   (01/13/2015)

There was a lot of talk Monday morning about how The CW has suddenly come into its own. Most of that chatter had to do with the network on Sunday winning its first ever major industry award – a Golden Globe for Best Actress in a Comedy Series for the very deserving Gina Rodriguez, star of The CW's critically acclaimed freshman comedy-drama "Jane the Virgin." "Jane" had been nominated for a Golden Globe as Best Comedy Series, which was another exciting first for the network, even though it lost out to Amazon's "Transparent."

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Pop Pops at TCA; Also Starz, BBC America, A&E Networks, AMC and Adult Swim – Ed Martin
By: Ed Martin   (01/12/2015)

How does a "new" network pop at a massive television event? The "new" network Pop (formerly TVGN) showed the others how it's done the other day at the Winter 2015 Television Critics Association tour. Making its impact all the more impressive is the fact that it hasn't yet formally rebranded yet from TVGN to Pop. (That happens on January 14.)

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How National Geographic Channel, Hallmark Channel and Other Networks Maximize the TCA Experience – Ed Martin
By: Ed Martin   (01/09/2015)

The twice-yearly Television Critics Association tours are not popularity contests, but it has to be said that some networks try harder than others to make their presentations stand out from a very long and crowded schedule.

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Netflix' Sarandos at TCA Questions Future Viability of Broadcast Nets - Ed Martin
By: Ed Martin   (01/08/2015)

Netflix yesterday kicked off the Winter 2015 Television Critics Association tour with a number of panels that will collectively very likely be remembered as being among the best presentations of this two-week event. They included sessions with Netflix Chief Content Officer Ted Sarandos, the cast and creator of the returning thriller "The Fall" and the casts and creators of the upcoming comedy series "Unbreakable Kimmy Schmidt" and the upcoming drama "Bloodline."

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There's a big, gaping hole in the way we look at marketing and media. Not only throughout the years before the Internet came along, but even today with all the technological advances and access to big data we still are missing lots of answers. Just "big data" is not the answer. It really depends on what you do with it. And what you must do with it is provide deeper insights before the marketing process begins.

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FX has for the last ten years had plenty to cheer about during its days at the Summer and Winter Television Critics Association tours. Ever since it premiered its first scripted drama series, "The Shield," in 2002, the network has had something good to say about its growth and ratings and even its ability to win awards. ("Shield" star Michael Chiklis won the Emmy for Outstanding Lead Actor in a Drama Series for his performance in season one.)

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