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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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Official 2014/15 Advertising Spending Data & Forecast (Members-Only Report)
By: Jack Myers   (12/16/2014)

MyersBizNet is today releasing its 2014 legacy and digital advertising spending data for 19 media categories, estimating 4.1% growth in total ad spending for 2014, declining to 2.1% growth in 2015. Excluding digital media, MyersBizNet estimates advertising spend would have increased only 0.5% in 2014 with declines of -4.0% projected for 2015.

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Official 2014/15 Advertising Spending Data and Forecast (Members-Only Report)
By: Jack Myers   (12/14/2014)

MyersBizNet is today releasing its 2014 legacy and digital advertising spending data for 19 media categories, estimating 4.1% growth in total ad spending for 2014, declining to 2.1% growth in 2015. Excluding digital media, MyersBizNet estimates advertising spend would have increased only 0.5% in 2014 with declines of -4.0% projected for 2015.

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Thank You for Your Support
By: Jack Myers   (12/05/2014)

Giving back to the community is a core principle and purpose of our industry and of all of us at MyersBizNet. Your support enables us to fulfill that mission.

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The New Upfront Imperative (Members-Only Report)
By: Jack Myers   (12/01/2014)

Viacom, Turner Broadcasting, NBCU, ESPN, Scripps, The Weather Channel and other brand-focused TV-based media companies are responding by bifurcating their media assets, and focusing increased energy and investments on high value promotional and marketing solutions that can be measured based on advertiser return-on-investment rather than ratings and cost-per-thousands.

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Upfront 2014/15 CPM and Volume Report (Members-Only Report)
By: Jack Myers   (11/24/2014)

With input from four leading media agency holding company national TV buying teams and 14 national TV sales organizations, MyersBizNet has compiled our twelfth annual analysis of national television Upfront cost-per-thousand inflation for the 2014/2015 Upfront season. The CPM data follows with our volume report and market analysis below.

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Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Procurement Part 3: Media Consolidation is Good (Members-Only Report)
By: Jack Myers   (11/03/2014)

Media executives have fallen prey to the easy route of blaming procurement for all the industry's current woes. Some of their complaints are well-founded. The reality is, however, that procurement is here to stay and these efficiency experts will gain increasing responsibility for and authority over media and marketing purchases.

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Procurement: Media is More than a Commodity. Part 2 (Members-Only Report)
By: Jack Myers   (10/27/2014)

As corporate procurement officers gain increasing control over and involvement in the media buying process, the challenges to both agencies and media suppliers confront their traditional relationships and business models.

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Media Guidelines for Procurement Officers: Media is More than a Commodity (Members-Only Report)
By: Jack Myers   (10/20/2014)

As corporate procurement officers gain increasing control over and involvement in the media buying process, the challenges to both agencies and media suppliers confront their traditional relationships and business models. In this report, I share insights into the realities of media buying to assist procurement teams as they become more integral to their companies' advertising and marketing decision-making.

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Is iHeartMedia Leading the Media and Advertising Industry? (Members-Only Report)
By: Jack Myers   (10/06/2014)

Two weeks ago, I joined the iHeartMedia team and several hundred marketers and agency executives at the 4th annual iHeartRadio Music Festival in Las Vegas, an exceptional two-day music and marketing feast. I waited to write my feedback and overview, because to be objective I wanted to let some of the buzz wear off. And while I've come down off the high the iHeart Festival inspired, a new buzz of enthusiasm for the newly–named iHeartMedia has replaced it. While the lead economic story at iHeartMedia continues to be debt and a steep road ahead to achieve challenging growth goals, the company under CEO Bob Pittman has deflected that issue and somehow managed to turn radio into a medium of the future – or at least a media company that is trying to define the future of media.

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MediaBizBloggers.com

According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:

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The iHeartRadio Fiesta Latina is the perfect example of the importance of knowing your consumer, especially for companies looking to tap into the tremendous buying power of minority groups and women. In today’s uber-competitive, consumer-driven media landscape, companies must utilize every advantage when it comes to attracting and keeping consumers. Unfortunately, many of these companies are overlooking the significance of who they hire and promote. When organizations proactively promote a diverse workforce, benefits include broader audience penetration and employee retention. Executing a diverse environment benefits companies through greater growth, advancement and opportunities for all employees.

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