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MyersBizNet Media Business Report

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Upfront 2014/15 CPM and Volume Report (Members-Only Report)
By: Jack Myers   (11/24/2014)

With input from four leading media agency holding company national TV buying teams and 14 national TV sales organizations, MyersBizNet has compiled our twelfth annual analysis of national television Upfront cost-per-thousand inflation for the 2014/2015 Upfront season. The CPM data follows with our volume report and market analysis below.

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Soft Scatter Will Continue; TV $$ Moving to Digital and Programmatic - (Members-Only Report)
By: Jack Myers   (11/17/2014)

Sixty-three percent of corporate marketing executives with responsibility for television advertising budgets say they anticipate their scatter television advertising budgets in the next six months will be flat or less than last year, according to a new survey conducted by MyersBizNet. Executives also project significant increases in the shift of budgets from network TV to digital video, and anticipate growing commitments to programmatic/automated media purchasing.

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Procurement Part 3: Media Consolidation is Good (Members-Only Report)
By: Jack Myers   (11/03/2014)

Media executives have fallen prey to the easy route of blaming procurement for all the industry's current woes. Some of their complaints are well-founded. The reality is, however, that procurement is here to stay and these efficiency experts will gain increasing responsibility for and authority over media and marketing purchases.

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Procurement: Media is More than a Commodity. Part 2 (Members-Only Report)
By: Jack Myers   (10/27/2014)

As corporate procurement officers gain increasing control over and involvement in the media buying process, the challenges to both agencies and media suppliers confront their traditional relationships and business models.

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Media Guidelines for Procurement Officers: Media is More than a Commodity (Members-Only Report)
By: Jack Myers   (10/20/2014)

As corporate procurement officers gain increasing control over and involvement in the media buying process, the challenges to both agencies and media suppliers confront their traditional relationships and business models. In this report, I share insights into the realities of media buying to assist procurement teams as they become more integral to their companies' advertising and marketing decision-making.

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Is iHeartMedia Leading the Media and Advertising Industry? (Members-Only Report)
By: Jack Myers   (10/06/2014)

Two weeks ago, I joined the iHeartMedia team and several hundred marketers and agency executives at the 4th annual iHeartRadio Music Festival in Las Vegas, an exceptional two-day music and marketing feast. I waited to write my feedback and overview, because to be objective I wanted to let some of the buzz wear off. And while I've come down off the high the iHeart Festival inspired, a new buzz of enthusiasm for the newly–named iHeartMedia has replaced it. While the lead economic story at iHeartMedia continues to be debt and a steep road ahead to achieve challenging growth goals, the company under CEO Bob Pittman has deflected that issue and somehow managed to turn radio into a medium of the future – or at least a media company that is trying to define the future of media.

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MAGNA GLOBAL's New Programmatic Forecasts - By Magna Global
By: Magna Global   (09/29/2014)

Digital media buying is being revolutionized by programmatic buying technologies. Over the 35 countries analyzed by MAGNA GLOBAL, media inventory transacted through programmatic methods will reach $21 billion globally this year (+52% compared to 2013), of which $9.3bn will be transacted through Real-Time Bidding (RTB) methods.

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How Marketers are Measuring Facebook Audiences - (Members-Only Report)
By: Jack Myers   (09/15/2014)

Social media reveals an ever-expanding amount of detail and insights about consumer preferences and attitudes – what they watch, what they buy, who they vote for, and much more. The ongoing online conversations can be informative, but how do marketers and agencies sift through the noise to extract meaningful insight about consumer attitudes?

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High Fashion Wearable Tech Offering New Marketing Opportunities (Members-Only Report)
By: Jack Myers   (09/10/2014)

With Fashion Week unfolding in New York and Apple unveiling its high-tech and high fashion new products, it's a relevant time to recognize the convergence of media, marketing, mobile technology, commerce and fashion. Kickstarter is home to several high fashion tech advances, including a luxury leather wallet that knows where you left your phone and a colorful bracelet that checks your texts, e-mail and social media. High-tech fashion wearables are big business. In addition to Apple and emerging entrepreneurs with good ideas, Timex, Samsung, Google and Amazon are all racing to deliver smart high fashion wearable devices.

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LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Use these six action steps to make it a powerful tool for getting you more work. And remember to know your audience. Today, employers and clients don’t want cute, funny, vague or egotistical. They are looking for service, knowledge, courage and dependability.

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Rubicon Project and InMobi just completed a global survey of digital ad buyers about mobile native advertising. The survey asked brands, agencies, agency trading desks and demand side platforms to disclose whether they’ve run or are actively planning mobile native campaigns; their thoughts about the key benefits of native; what aspects of mobile native they find encouraging; what they find worrying, and what their spending plans are. The survey defined native advertising as a “digital advertising method that lets advertisers engage with potential customers by providing content in the context of the user's experience.”

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