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Ten Economic Tipping Points Impacting Marketers in 2012
By: Jack Myers (02/21/2012)

Since Malcolm Gladwell defined The Tipping Point in 2000, advertising, media and marketing executives have debated when and whether the tipping point would hit their particular businesses, or in the case of some businesses such as newspapers and yellow pages, whether they would go from tipping to toppled. There is growing economic evidence that 2012 is the year when shifts from analog to digital marketing will finally reach critical mass, the threshold, the boiling point. The unexpected reality is that these shifts will impose greater changes on marketers themselves than on many traditional media companies, emerging digital leaders, or on advertising agency holding companies. Here are ten economic tipping points impacting the marketing industry in 2012 and beyond.

Online Video Advertising will Increase 48% Annually
By: Jack Myers (02/13/2012)

Digital video advertising across all media is projected to increase 41.2% in 2012 and 51.3% in 2013 according to the new 2011-2020 Myers Marketing & Advertising Spending Report, available at www.jackmyers.com. The report estimates total digital video advertising investments for 2011 of nearly $2.6 billion, with growth projected by 2015 to almost $11 billion, an average annual growth of 48.3%. The primary beneficiaries are broadcast and cable television networks, which captured 67% of total digital video advertising in 2011 and are forecast by Myers to capture 47% of all digital video advertising revenues in 2015.

Official Marketing / Advertising Spending Data: 2011-2012 for 57 Categories
By: Jack Myers (02/06/2012)

2012 Forecast for Digital Advertising & Marketing Investments in 20 Categories
By: Jack Myers (01/30/2012)

Digital advertising and marketing budgets will grow 21.2% in 2012 according to a new report being released next week by Jack Myers Media Business Report. Still, even with these substantial year-over-year increases, total digital marketing investments represent only 8.6% of marketers' total communications investments, up from 7.2% in 2011. For some traditional media categories, digital pennies have evolved into digital dollars, especially broadcast network television, where a 50% increase in digital revenues is forecast to generate $1.7 billion in incremental revenues.

2012 Marketing Investments Forecast to Grow Only 0.9%
By: Jack Myers (01/23/2012)

2012 may be the last year in this decade in which marketing communications will increase, according to a new economic forecast being published next week by Jack Myers Media Business Report. Myers is forecasting growth of total marketing investments of only 0.9% in 2012, down from Myers original estimate of 2.8% growth originally published in January 2011. Myers is also announcing our preliminary report on 2011 marketing investments, estimating 0.3% growth, down from Myers original year-ago forecast of 1.4% growth. Myers' analysis includes details on 62 media and marketing categories, including both legacy and digital revenues for broadcast and cable television, magazines, newspapers and consumer sales promotion.

Content, Social, Hardware and Software Converge at CES
By: Jack Myers (01/17/2012)

Gone are the days of CES being all about Microsoft (this was the company's last major participation at the conference). This year's conference wasn't focused on one or two leading firms. Instead, the convergence of media platforms, the explosion of tablet devices, and the move to the cloud has meant that CES is broader in scope than ever.

Turner Broadcasting Ad Sales Division Announces Executive Leadership Realignment
By: Guest Writer (01/06/2012)

A number of high-level organizational changes to Turner Broadcasting System, Inc.'s (TBS, Inc.) advertising sales division designed to more closely align and integrate operating functions within each of the sales business units were announced today by David Levy, president of sales, distribution and sports for TBS, Inc. Leading the TBS, Inc. Ad Sales organization will be longtime Turner executive Greg D'Alba, in the newly created position of president, News and Turner Digital Ad Sales, and well-regarded industry executive Donna Speciale will join the company from MediaVest USA as president, Turner Entertainment & Animation Ad Sales. D'Alba and Speciale each will lead a team of senior sales executives who will work across the Turner domestic portfolio of television networks, Web sites and digital platforms.

2012: Look Forward. Look Back. Then Go.
By: Jack Myers (01/03/2012)

Our industry is now fully committed to digital transformation. It's no longer a question of "if" or "when." It's "how" and "how much." A few years ago, "change agents" were invited onto the stages of industry conferences and into executive offices and respectfully listened to, but not necessarily heard. In the past couple of years, "change agents" were more popular at these events, and were often hired and asked to bring their change wizardry into corporations. But they were typically kept at arms' length and often chewed up and spit out within months. In 2012, a change agent is an anachronism, unnecessary and often irrelevant.

Classic Jack: Social Network Predictions from 2004
By: Jack Myers (12/19/2011)

In February 2005, I headlined my commentary "Online Social Networks are Hot New Killer App." A year earlier, I predicted the investment by several leading online companies in social networks, focusing on the work being done by Google and MSN. Here are highlights from those commentaries, providing a fascinating perspective on the success of what was called "theFacebook.com" in 2005 and the failures of MSN, Google, AOL, Yahoo! and others to capitalize on their early efforts and recognition of the market opportunity. I occasionally publish Classic Jack commentaries to provide insight into the current state of the industry and as context for my contemporary reports that forecast and predict future industry developments.

Radio Industry Economics, Advances and Forecasts
By: Jack Myers (12/12/2011)

The radio business is undergoing a transformation. As I mentioned in in my opening comments at Radio Ink's Forecast '12 conference held last week, radio is an industry that's embracing change, with an established and engaged audience and a distribution model that's moving more and more digital. Ad revenues for 2011 are significantly greater than most economists and forecasters anticipated, with Myers' 2011 estimates increasing to +1.8 for legacy revenues and digital revenues growing 20%.

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We're All Viewsers Now - Evan Shapiro-IFC
By: Evan Shapiro

I just started my second semester teaching a weekly class on The TV Industry, at NYU/Stern School of Business. There are 70 undergraduate students in the class, all between 18 and 21, of varying ethnic and region origin, but (I'd say) pretty much uniformly upper middle class.

Israeli Wines Worth Trying - Levi Shapiro
By: Levi Shapiro

In the last ten years, technology has helped Israeli wine-makers improve quality and earn global recognition. Kosher wines can now be produced without traditional "mevushal" methods, whereby wine is boiled and pasteurized to remove impurities. In 2011, the wine world took note. Israel's two largest exporters, Golan Heights and Carmel, each won prestigious awards- "Best Wine Producer in the World" (Vinitaly) and "Best Red Rhone Varietal, over GBP10" (Decanter World Wine Awards) (http://www.decanter.com/dwwa). To mark this week's Israwine Expo 2012, it is worth reviewing recommendations from the 2012 edition of "Rogov's Guide to Israeli Wines", the definitive source about Israeli wine. The lists below are in honor of Daniel Rogov, wine critic at Haaretz since 1984, who recently passed away. As he noted in his own obituary, "Wine and food to me are not simply things that enter our body. They are a reflection of our anthropology, history, psychology, social needs and, of course, pleasure".

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