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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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Media Guidelines for Procurement Officers: Media is More than a Commodity (Members-Only Report)
By: Jack Myers   (10/20/2014)

As corporate procurement officers gain increasing control over and involvement in the media buying process, the challenges to both agencies and media suppliers confront their traditional relationships and business models. In this report, I share insights into the realities of media buying to assist procurement teams as they become more integral to their companies' advertising and marketing decision-making.

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Is iHeartMedia Leading the Media and Advertising Industry? (Members-Only Report)
By: Jack Myers   (10/06/2014)

Two weeks ago, I joined the iHeartMedia team and several hundred marketers and agency executives at the 4th annual iHeartRadio Music Festival in Las Vegas, an exceptional two-day music and marketing feast. I waited to write my feedback and overview, because to be objective I wanted to let some of the buzz wear off. And while I've come down off the high the iHeart Festival inspired, a new buzz of enthusiasm for the newly–named iHeartMedia has replaced it. While the lead economic story at iHeartMedia continues to be debt and a steep road ahead to achieve challenging growth goals, the company under CEO Bob Pittman has deflected that issue and somehow managed to turn radio into a medium of the future – or at least a media company that is trying to define the future of media.

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MAGNA GLOBAL's New Programmatic Forecasts - By Magna Global
By: Magna Global   (09/29/2014)

Digital media buying is being revolutionized by programmatic buying technologies. Over the 35 countries analyzed by MAGNA GLOBAL, media inventory transacted through programmatic methods will reach $21 billion globally this year (+52% compared to 2013), of which $9.3bn will be transacted through Real-Time Bidding (RTB) methods.

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How Marketers are Measuring Facebook Audiences - (Members-Only Report)
By: Jack Myers   (09/15/2014)

Social media reveals an ever-expanding amount of detail and insights about consumer preferences and attitudes – what they watch, what they buy, who they vote for, and much more. The ongoing online conversations can be informative, but how do marketers and agencies sift through the noise to extract meaningful insight about consumer attitudes?

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High Fashion Wearable Tech Offering New Marketing Opportunities (Members-Only Report)
By: Jack Myers   (09/10/2014)

With Fashion Week unfolding in New York and Apple unveiling its high-tech and high fashion new products, it's a relevant time to recognize the convergence of media, marketing, mobile technology, commerce and fashion. Kickstarter is home to several high fashion tech advances, including a luxury leather wallet that knows where you left your phone and a colorful bracelet that checks your texts, e-mail and social media. High-tech fashion wearables are big business. In addition to Apple and emerging entrepreneurs with good ideas, Timex, Samsung, Google and Amazon are all racing to deliver smart high fashion wearable devices.

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Digital Video Ad Spend is Over-Estimated (Members-Only Report)
By: Jack Myers   (09/09/2014)

How much money are advertisers actually investing in digital video media?

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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Our 2010 Trends are Today's Essential Strategies - (Members-Only Report)
By: Jack Myers   (08/11/2014)

In early 2010, MyersBizNet published our trends report, identifying the media and advertising community's most important issues and concerns. We focused on data, legacy media business models, the need for multi-screen programming expansion, the focus on programmatic-led commoditization of media inventory, and shopper marketing.

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Location Analytics: We're Warning You to Pay Attention (Members-Only Report)
By: Jack Myers   (07/07/2014)

How do retail customers behave online compared to offline – in the stores themselves? More than 95 percent of the 500 largest retailers know the answer to the first question, but most companies are "flying blind" about how to answer the second question, according to "How Location Analytics Will Transform Retail," a March 2014, article in the Harvard Business Review.

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This week, Taylor Swift defended her cat Olivia Benson against insults from John Cleese and Kansas City native Paul Rudd celebrated the Royals winning the ALCS and securing a spot in the World Series. Brad Pitt and Jimmy Fallon breakdanced (brokedanced?) and American Horror Story: Freak Show gave us the creepiest duet of all time. Also, Chelsea Handler remembered the time Jason Biggs peed on her. (No, really.)

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The AdWeek calendar, a robust syllabus, seemed to offer up a heavy course in Gender Equality 101. As a first-time attendee and a young female in the industry, I was wary of the full frontal feminism that such discussion would surely deliver. Were these female-led panel discussions merely saving face for years of not-so-shy-about-it sexism? I was pleasantly surprised that the dialogue was more nuanced, provocative even. At the very least, Advertising Week XI offered a platform that favored action as opposed to aspiration. As Facebook COO Sheryl Sandberg explained, only 3% of creative directors in the industry are women. Call me crazy, but is it not highly contradictory that a gender which accounts for approximately 80% of consumer spending would be so underrepresented at the creative level?

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