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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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Digital Grabs Headlines, but Newspapers Still a Part of the Mix - Philip Goldsmith
By: Philip Goldsmith   (08/24/2015)

It was hard to miss the fanfare accompanying news of the one millionth digital subscriber to the New York Times earlier this month. Easier to miss were the line items in the company's second quarter results that illustrate how important printed newspapers remain to the profitability of circulation departments across the US.

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EMOTION-TECH: Preparing for the Future of Big Data
By: Jack Myers   (08/17/2015)

In 1759, British essayist Samuel Johnson wrote "The trade of advertising is now so near to perfection that it is not easy to propose any improvement." More than 100 years later, in 1890, advertising was far from perfect, as Philadelphia retailer John Wanamaker noted when he commented "Half the money I spend on advertising is wasted

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The Web’s 25 Safest Sites for Advertisers
By: Jack Myers   (08/10/2015)

Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives

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Network TV Upfront: Down 5%-8% is the New Up!
By: Jack Myers   (07/27/2015)

The network television Upfront marketplace should mostly wrap up this week as a handful of key broadcast network deals remain in a stalemate, as agencies and clients agree to deals that are "contingent" based on the outcomes of media agency reviews, and as the syndication and digital video market begins to pick up some tailwinds. My economic overview of this year's Upfront marketplace is below.

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Print Media Losing Money to Programmatic Ad Marketplace
By: Jack Myers   (07/20/2015)

Print-based digital media companies are underperforming both their digital-native and television counterparts in several performance categories, according to the new MyersBizNet Survey of Advertiser and Agency Executives on 36 Digital Media Companies.

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Gannett and TEGNA Confronted by Digital Headwinds
By: Jack Myers   (07/13/2015)

TEGNA, the media company originally known as Gannett, and the new Gannett that will be referred to in the ad community as USA Today Media Network, both have significant issues and challenges to overcome before they generate meaningful digital ad revenue growth, according to a new study conducted by MyersBizNet.

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Are Upfront Numbers Real and Relevant? Here's an Alternative.
By: Jack Myers   (07/06/2015)

If you're interested in understanding actual Upfront and scatter market dynamics, without the trade press hyperbole and positioning, read on. Here's a new way to interpret the Upfront and accurately forecast the scatter market. Scroll down for our broadcast and cable network TV 2014-15-16 spending data and forecasts.

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Why Is Microsoft Ceding Ad Sales to AOL?
By: Jack Myers   (06/30/2015)

Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees.

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Digital Outliers That Outperform; TubeMogul, Amazon, Yume, Hulu, BrightRoll, Defy
By: Jack Myers   (06/29/2015)

The annual MyersBizNet Survey of Advertiser and Agency Executives on Perceptions of 36 digital media sales organizations uncovers several surprisingly strong performances by companies not typically identified among the industry leaders.

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Google vs. Microsoft: Is There a Battle Brewing?
By: Jack Myers   (06/22/2015)

Google remains the digital media company advertiser and agency executives hate to love, but love them they do, as proven by the company's #1 overall ranking in the recent MyersBizNet TomorrowToday Survey of Advertising Executives on 36 Digital Media Companies.

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The Growing eSports Marketplace for Brands
This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.

Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Anna Chan of Dentsu Aegis' Amnet Asia. The two executives appeared at Rubicon Project's 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.

“AGT” Presents One of the Most Amazing Things You Will Ever See on Any Screen
NBC’s summer hit “America’s Got Talent” has offered up countless impressive acts during its decade-long run … but there was one on the show Tuesday night that in my opinion topped them all. In fact, it was so amazing that it doesn’t seem adequate to qualify it against other “AGT” acts only, so let me say this: It was one of the most incredible things I have ever seen on television – and, in part, on Instagram – period. My neighbors and I were as slack-jawed as judges Howard Stern, Heidi Klum, Mel B and Howie Mandel, and host Nick Cannon, at the end of the segment.

SMI: Vibrant July Gets Ad Spend Market Back on Track
Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

“Fear the Walking Dead,” “I Am Cait,” “Mr. Robot”
Shortly after the publication of my column last Friday, which was filled with hindsight reflections on the recently concluded Summer 2015 Television Critics Association tour, I heard from a former TCA member with an interesting observation of his own.

Will There Be a New Media Distribution Consensus?
It’s been awhile since DISH CEO Charles Ergen began accumulating spectrum to augment his ability to provide robust programming to subscribers via mobile broadband. Last week, I noted that AT&T CEO Randall Stephenson was, more or less kind of, leapfrogging Charlie and putting the strategic idea together by absorbing DirecTV. And, on the cheaper side of the immediate future, major cable MSO/ISPs Comcast, Charter (presumably with the Time Warner Cable and Bright House acquisitions), Cablevision, Cox and others already provide Internet access via Wi-Fi hotspots everywhere (and all together) and are moving to use almost any set-top box (or dongle or device) via the cloud. (Charter’s Thomas Rutledge was a mover behind the remote DVR at Cablevision.) Also at the end of last week, Investor’s Business Daily reported that Oppenheimer analyst Tim Horan was predicting that Verizon, Sprint and T-Mobile would, one way or another, find a way to partner a la AT&T/DirecTV, too.

“TREotM”: The 2nd Decade of the 21st Century
Chapter 12, Part 1

What We Know About Frequency in TV and Digital Advertising: Pt. 2
By Gian Fulgoni, Bill Harvey and Andrew Lipsman

Ashley Madison and the Future of Men
The recent Ashley Madison hack revealed that 86% of the site's users were men, casting men and the online dating culture into the spotlight--and not in a good way.

"Fear the Walking Dead" is Here at Last!
Without a doubt the most feverishly anticipated new series of 2015 is "Fear the Walking Dead," AMC's fearsome prequel to "The Walking Dead." And tonight, at long last, it's showtime!

Is The Agency Model Broken?
Bill Koenigsberg, CEO of Horizon Media, was probably right when he recently pointed out that the old agency model is broken. But it has happened for many reasons that are not only associated with approximately $30 billion in client billings now in review.

The Millennial Dilemma
We’ve been called lazy, arrogant, narcissistic -- and most definitely tech-absorbed. When older generations hear the word “Millennials,” they often groan or shake their heads. We are the spoiled generation, connected constantly to our phones and missing out on real relationships, real connections. Or so they say.

At TCA Tours, Broadcast is Still the Game to Beat
It’s been a week since the 2015 Summer Television Critics Association tour came to an end – with a full day of panels by NBC, an experience that left many of the critics and reporters there believing that a broadcast network should never occupy the last day of any tour, especially in the summer. That’s because broadcast network days are still regarded by many of their editors and publishers, if not by the journalists and bloggers themselves, as the most important, simply because they tend to be jammed with panels for new fall or midseason series.

Mr. Mom. A Nice Theory. Ask the Kids About It.
Meet Samantha Gloria Sabo (pictured above). She is three and a half years old. Here are her priorities:

What Marketers Should Know About Back-to-School Season
This week, on Mindshare’s Culture Vulture Live, Kristine Munsen discusses back-to-school season and omnichannel retail.

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