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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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Five Future Looking Trends in Media and Marketing
By: Jack Myers   (10/26/2015)

I've written frequently that "change" is an over-used word. In a business plan I wrote in 1980 when I was an executive at CBS-TV, I emphasized the need for change, as emerging technologies such as cable impacted our businesses and revenue models. Before and since, there has been non-stop change in the media and advertising business. Do you remember any time in your career when change has not been an industry mantra? "Transformation," "Transition," "Reinvention."

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Is the Next Standardized Media Currency on the Horizon?
By: Charlene Weisler   (10/19/2015)

I believe there is great interest in developing a standardize-able metric or series of metrics for cross platform measurement. But the challenge will be in deciding exactly which metric that will be.

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Entrenched Attitudes Holding Back TV Measurement
By: Charlene Weisler   (10/12/2015)

This is the fifth in a series of articles on the various data solutions for television measurement being offered by data companies in the industry. In Parts One through Four, participants answered questions regarding their data business model and on their data attributes. Now in Part Five we explore some of the challenges to the television data measurement business.

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Jon Mandel and the ANA Seven Months Later: Smoke but No Fire
(10/05/2015)

It was just seven months ago that former industry executive Jon Mandel accused media companies of providing rebates, kickbacks and other incentives to agencies, acting against the best interests of both clients and the industry.

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Nine TV Research Companies: Comparative Attributes
By: Charlene Weisler   (10/05/2015)

This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.

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MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report (Members-Only Report)
By: Jack Myers   (09/21/2015)

MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report

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Digital Grabs Headlines, but Newspapers Still a Part of the Mix - Philip Goldsmith
By: Philip Goldsmith   (08/24/2015)

It was hard to miss the fanfare accompanying news of the one millionth digital subscriber to the New York Times earlier this month. Easier to miss were the line items in the company's second quarter results that illustrate how important printed newspapers remain to the profitability of circulation departments across the US.

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EMOTION-TECH: Preparing for the Future of Big Data
By: Jack Myers   (08/17/2015)

In 1759, British essayist Samuel Johnson wrote "The trade of advertising is now so near to perfection that it is not easy to propose any improvement." More than 100 years later, in 1890, advertising was far from perfect, as Philadelphia retailer John Wanamaker noted when he commented "Half the money I spend on advertising is wasted

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The Web’s 25 Safest Sites for Advertisers
By: Jack Myers   (08/10/2015)

Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives

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MediaVillage.com

MediaBizBuzz: Disney, Omnicom, CBS, Nielsen and Gannett
MediaBizBuzz is a roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, the financial reporting season continues with mixed results from Disney and Time Warner, optimism from Omnicom and Nielsen, and Upfront predictions from CBS. Plus more about how Vice plans to shake up the TV business and Gannett’s reported plans to puts its newspaper delivery trucks to good use.

Nielsen: New Activities Show Progress -- Pivotal Research
Nielsen reported 4Q15 results that were consistent with expectations of mid-single digit growth for the quarter and the year. Constant currency growth was +5.6% for the quarter, with Watch up +5.2% and Buy up +5.9%, both on constant currency bases. For the full year, Watch was up +4.9% while Buy was +5.0%. Inside of Watch, Audience Measurement of video and text was up +7.6% in constant currency terms. Growth in the Watch segment was aided by the consolidation of Nielsen Catalina Systems and acquisition of eXelate. Other Watch businesses (especially the former Arbitron) were down in the quarter. In Buy emerging markets were strong at +8.4%, while developed markets were up by +4.8%, both in constant currency terms.

Mindshare: Facebook's Secret Chess Moves
This week on Mindshare’s Culture Vulture Live, Kyle Ranally looks at Easter eggs and hidden culture.

Access Confidential Twitter Tips for February
Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.

Eric Steinert of Adspace Networks on Capturing Consumers at the Point of Sale
Eric Steinert, CRO of Adspace Networks, has always been in the out of home marketing and advertising sales space. From college he joined the sales training program at News America Marketing selling print space to packaged goods clients and gaining experience with retail signage before joining MasterCard. From there he moved to Adspace Networks and helped to build a massive video network with the nation’s top mall developers. According to Steinert, “The moment of truth [to make consumer buying decisions] is in the common area of the mall. We reach the consumer when they are in a shopping frame of mind and cannot skip the ads.”

ANA: Content Marketing is Heating Up. But Don’t Burn Out!
Creating and publishing emotional, engaging content continues to be one of the hottest trends for marketers going into 2016. The ANA’s Ask-the-Expert research team has received a steady stream of questions about content marketing over the last five years.

The Future of National Television, Addressables, Content Creation: Part 4
One might say that the initial impact of the Internet and the World Wide Web were to devalue content, e.g. news, and that would be a true statement. For the years right before the bubble burst on the naïve expectations of the '90s, my companies and I were warning clients that the math didn’t work, and that the main impact of digital was going to be price wars and lower margins, not only in content but in all product categories. This turned out to be the case.

KCRW: A Destination for Discovery
The radio industry recently touted stats from Nielsen’s Music 360 report about the dominance of radio as a music discovery source versus the big streaming services to the surprise (and delight) of some. While on-demand audio track streams have doubled in a year, people listing AM/FM radio as their destination for new music actually rose 7%. Yay radio. But it takes a diligent radio station to be all things to all music lovers given increasingly easy access to platform choices.  The paragon of multi-platform audio meets music discovery source?  Santa Monica College-owned KCRW.

Final Review: MediaVillage Team Coverage of Super Bowl Sunday
A Note from Jack Myers: The editorial team at MediaVillage this year brought a fresh perspective to our annual coverage of the Super Bowl telecast. Last week, veteran media columnist Stuart Elliott sized up the competition between long-time Super Bowl advertisers and newcomers, while Charlotte Lipman revealed how fantasy football has given young women a new appreciation of the sport -- especially the Super Bowl. This week, Stuart offered his signature distinctive commentary about the commercials, while Charlotte reported on the Super Bowl from an entirely new perspective, focusing on ads that ran during competing programs on other networks. Meanwhile, Connor Zickgraf explained how the depiction of gender roles in commercials changed from Super Bowl XLIX to SBL; Kristi Faulkner exposed the absence of brand stories in most Super Bowl commercials, and Ed Martin weighed in on the telecast’s biggest surprise: CBS’ official announcement that this would be the last season for its long-running blue-chip drama “The Good Wife,” which made almost as much news as the commercials themselves. Scroll down for links that will take you directly to all of the columns mentioned here.

Hot from Hulu: Triumph the Insult Comic Dog Takes on P.C. Millennials
Warning: Politically correct or overly sensitive young people should be careful watching this video, as their heads might explode. It's from the hilarious Hulu and Funny or Die series "Triumph's Election Special 2016," in which the infamous dog with no filters has been reporting on the presidential primary in New Hampshire. He's hit his targets hard, especially Donald Trump and Jeb Bush. But he saved his most poisonous exchange for a group of college students at the University of New Hampshire. It may not be the funniest thing ever, but it's close.

Forward Thinking: How to Get a Seat on the Board
For many, serving on a company board would be the pinnacle of a career. It’s a lofty long-term goal, but if you actively build the skills needed for board seat throughout your career, you’ll be better positioned for opportunities to present themselves later.

Donald Trump’s Ten Brand Secrets -- Revealed!
And… From stodgy magazine to multimedia juggernaut – how "The New Yorker" did it.

A Possible New Path for Newspaper
For the better part of their storied history, IBM focused all of its energies against selling hardware. And for a good long time that’s all that was required as they were the only game in town. In the 1980’s that began to change. Competitive pressure on the personal computing front forced them to begin to cut distribution deals with national retailers -- a decision that would have at one time been considered heresy. Ensuing pricing pressure would force IBM to ultimately sell off their personal divisions and reconsider their overall go-to-market strategy.

Pivotal Research’s Brian Wieser on Ad Technology and 2016 Trends
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Pivotal Research’s Senior Analyst Brian Wieser.

Attention Award Shows: Live TV Musicals are Not Movies!
NBC did a sensational job with “The Wiz Live!” two months ago, by far the best of its live Broadway musical adaptations. Wonderful cast from top to bottom, dynamite direction and choreography and, despite not having a live audience in the studio to make the live performance more electric (the only major flaw, especially in the wake of “Grease Live!” on Fox), a triumph for all involved.

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