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MyersBizNet Media Business Report

The MyersBizNet Media Business Report delivers exclusive media insights on a weekly basis, membership is required. Click here for membership information.

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MAGNA GLOBAL's New Programmatic Forecasts - By Magna Global
By: Magna Global   (09/29/2014)

Digital media buying is being revolutionized by programmatic buying technologies. Over the 35 countries analyzed by MAGNA GLOBAL, media inventory transacted through programmatic methods will reach $21 billion globally this year (+52% compared to 2013), of which $9.3bn will be transacted through Real-Time Bidding (RTB) methods.

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How Marketers are Measuring Facebook Audiences - (Members-Only Report)
By: Jack Myers   (09/15/2014)

Social media reveals an ever-expanding amount of detail and insights about consumer preferences and attitudes – what they watch, what they buy, who they vote for, and much more. The ongoing online conversations can be informative, but how do marketers and agencies sift through the noise to extract meaningful insight about consumer attitudes?

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High Fashion Wearable Tech Offering New Marketing Opportunities (Members-Only Report)
By: Jack Myers   (09/10/2014)

With Fashion Week unfolding in New York and Apple unveiling its high-tech and high fashion new products, it's a relevant time to recognize the convergence of media, marketing, mobile technology, commerce and fashion. Kickstarter is home to several high fashion tech advances, including a luxury leather wallet that knows where you left your phone and a colorful bracelet that checks your texts, e-mail and social media. High-tech fashion wearables are big business. In addition to Apple and emerging entrepreneurs with good ideas, Timex, Samsung, Google and Amazon are all racing to deliver smart high fashion wearable devices.

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Digital Video Ad Spend is Over-Estimated (Members-Only Report)
By: Jack Myers   (09/09/2014)

How much money are advertisers actually investing in digital video media?

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Redux: Are Marketing Zombies Leading Our Industry?
By: Jack Myers   (08/18/2014)

It's time once again for my annual end-of-summer rant to the industry, a tradition in which I hope to shake up the status quo. For years, the word "change" was my mantra in these commentaries, as I pushed for a more aggressive embrace of corporate change. This tradition dates back to my days at CBS in the late 1970s, and my presentations to both my colleagues and to the community focusing on the importance of embracing the then-new technology of cable-TV. Months ago, I took the word "change" out of my vocabulary, writing

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Our 2010 Trends are Today's Essential Strategies - (Members-Only Report)
By: Jack Myers   (08/11/2014)

In early 2010, MyersBizNet published our trends report, identifying the media and advertising community's most important issues and concerns. We focused on data, legacy media business models, the need for multi-screen programming expansion, the focus on programmatic-led commoditization of media inventory, and shopper marketing.

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Location Analytics: We're Warning You to Pay Attention (Members-Only Report)
By: Jack Myers   (07/07/2014)

How do retail customers behave online compared to offline – in the stores themselves? More than 95 percent of the 500 largest retailers know the answer to the first question, but most companies are "flying blind" about how to answer the second question, according to "How Location Analytics Will Transform Retail," a March 2014, article in the Harvard Business Review.

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Corrected: Ad Market Reality: Here's What's Actually Going Down (Members-Only Report)
By: Jack Myers   (06/30/2014)

With media buyers and sellers experiencing the first buyers' market in several years, with the Aereo decision protecting broadcast industry retransmission fees, and with online video media struggling to gain a stronger foothold in advertisers' budgets, it's a good time for a realistic industry perspective and overview.

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Why Cinema Will be Hot in 2015 (Members-Only Report)
By: Tony Wible   (06/23/2014)

2015 is shaping up to be a landmark year for studios as a large number of major franchise films come to theaters. The top 10 films are poised to generate $3.5 billion of USBO on an inflation adjusted basis, which would imply we could see a record breaking $11.2 to $14.1 of total industry USBO in 2015 based on the historical 24.5% to 30.8% tied to the top 10 films.

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I tried to give TNT’s “Dallas” the benefit of the doubt throughout its run – and I will continue to do so until I am told that the show is officially over. How can I not after investing so much time in it? I still believe in this saga, and I still feel there are interesting stories to tell. Just not the stories we have been handed so far. I would like TNT to continue the show, but only if the network is determined to make it better. If TNT cancels “Dallas,” I hope it will at least commission a movie that satisfyingly wraps it up once and for all. And while I’m compiling a “Dallas” wish list, if TNT cancels it wouldn’t it be great if CBS picked it up, hired a new writing team that understands what made the show so appealing in the first place, fixed everything that went wrong with it and gave it another go – on Friday nights? I have to think the CBS audience would enjoy it all over again if “Dallas” were done right.

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Cadreon is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. It drives Greater Precision, [Exceptional] Time Saving and Smarter Investment. The benefits of programmatic/automation are not going to be limited solely to digital media. The first step beyond digital will be in the realm of television, specifically enhancing TV planning and execution via audience data at scale. The next TV steps will focus on Video On Demand, Over the Top Services, HH Addressable, Connected TV and Online Extensions.

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