Thursday - March 19, 2009 | Read All Commentary at JackMyers.com
Jack Myers MediaBizBlogger
Cinema Advertising Ranks First Among 40 Media Categories for Advertising Attentiveness
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Published: March 16, 2009 at 2:16 PM PDT
Pre-movie video advertising is the hightest indexing medium among audiences who say they are"very likely/extremely likely" to pay attention to advertising in 21 media categories. Pre-movie video advertising indexes 134 compared to the average attentiveness of 100. (Pre-movie video advertising is 34% higher than the index average.)
| Likelihood to pay attention to advertising messages | |
| Index | |
| Movie Theaters Pre-movie video entertainment | 134 |
| Movie Theaters Pre-movie slide messages | 122 |
| Movie Theater lobbies (posters, video, kiosks, etc.) | 118 |
| Home, Food & Family Interests Magazined | 117 |
| Entertainment Weeklies | 116 |
| Websites you visit for TV and movie related information | 113 |
| Primetime Drama Series | 108 |
| Women's Lifestyle and Special Interests Magazines | 107 |
| News Magazines | 102 |
| Travel Publications | 101 |
| Situation Comedies | 99 |
| Primetime Reality Series | 99 |
| Elevator TV Screens | 93 |
| Primetime Variety / Competition Shows | 87 |
| Video displays in public locations | 87 |
| Men's Lifestyle and Special Interests Magazines | 87 |
| Gossip Tabloids | 86 |
| Video displays at Retailers | 85 |
| Dramadies and Primetime Soaps | 84 |
| Business Publications | 84 |
| Video in Grocery and Drug Stores | 72 |
Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55.
Today's Daily Data is sponsored by Screenvision
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