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Hallmark Channel and Hallmark Movie Channel, together bound as Crown Media Family Networks the last two years, traditionally kick off the subset of channel upfront events aimed directly at the press. They had their turn last week; how things turned out follows.
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We have access to the most powerful smartphones that have ever been made. We carry around more processing power in our pockets than our laptops held even just a few years ago, our phones' cameras are as good as – if not better than – most point-and-shoot cameras on the market and LTE is faster than the home internet that most of the country has access to.
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In just three years, the annual winter combo upfront ceremony for Disney Channel, Disney XD and Disney Junior has become one of the season's most unique. It's the rare situation where advertiser and media observers can bring their small fry along and enjoy what pops together.
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The explosive growth of digital advertising is being paced by mobile, online-originated video and social marketing. Combined, these three categories will increase from a 13 percent share of total 2012 digital marketing and advertising investments to a 42 percent share in 2020. Watch this week's Jack Myers Media Business Network video and learn how much money will be invested by marketers in these categories between 2012 and 2020. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.
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As you no doubt are aware, the IAB is now offering a Digital Media Sales Certification. The program was created by and for industry experts. It raises the level of professionalism by allowing salespeople to demonstrate their knowledge of the most important concepts, guidelines and best practices in interactive advertising. Likewise, companies benefit by ensuring that they have the most knowledgeable sales teams possible.
Read More TED has evolved from a conference that for almost a quarter-century attracted a who's who from the technology, entertainment, design and Silicon Valley investment communities to the small confines of the Monterey Conference Center. Today, under the guidance of curator Chris Anderson, it has become one of the world's most successful and innovative media companies. With $41.7 million in 2012 revenues, TED now encompasses a truly multi-experience range of assets under the umbrella of Ideas Worth Spreading.
Read More With all the pomp and circumstance usually afforded an iDevice, Samsung finally unveiled the much-anticipated Galaxy S IV. The expectations were set so high; many assumed that the GS4 might rival the next coming of the Lord. As smartphones go, this is a tall order – even for Samsung.
Read More There's not a media company, marketer or ad agency that doesn't need to have a gaming strategy and capability, a social monetization strategy and team, video content, and commerce-based resources in place. Watch this week’s Jack Myers Media Business Network video to learn why billions of new dollars are at play and critical to the growth of these companies.
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Recently there has been a lot of media coverage on new views of women in the workplace and what is a good work/life balance. The 50th anniversary of the publication of "The Feminine Mystique" and the publication of "Lean In" by Sheryl Sandberg, the COO of Facebook are primary triggers of this conversation. Another is Marissa Mayer taking the CEO job of Yahoo while pregnant and then setting up a nursery next to her office. These two dynamic executives are rare women in the male dominated world of Silicon Valley.
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There is nothing harder than finding effective digital sellers. After studying this for years, I believe that professional sellers are less than effective at selling digital advertising because BUYERS HAVE NO IDEA HOW TO BUY DIGITAL ADVERTISING.
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