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Google made some news earlier this week when it announced that it was bringing its high-speed Internet service, Google Fiber, to Austin sometime next year. AT&T also announced that it would follow in Google's footsteps and bring Fiber Internet to Austin.
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It's probably the most surprising thing I say to advertising professionals. "3D is huge – and it's getting bigger."
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At the beginning of "The King's Speech" Colin Firth, as the soon-to-be King George VI, stands before his soon-to-be subjects and fails miserably. He can barely get a word out. The next hour is the story of this man's struggle to break free of what binds him and stand up in a perilous moment to instill confidence in his product, Great Britain.
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Again we have a pair of upfront events happening last week. They involve one channel dishing out a brief pitch and lots of party, and a group of networks with no shortage of original content worth pitching about.
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www.jmyersmedia.biz. The time is ripe for acquisitions of venture funded digital media companies by large media companies, agency holding companies and even marketers. The digital media and advertising marketplace today is defined by excessive competitive overlap and redundancy. There’s an ecosystem waiting to be exploited and the price is right. Watch this week’s Jack Myers video to learn why the opportunity is now.
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This year, the traditional television upfront and premium digital newfront, no longer serve as two distinctive events, but rather melding together resulting in one giant land grab for advertising spend.
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Cord Cutting – Approximately 1.08 million U.S. MVPD customers (1.1% of accounts) canceled their service in 2012, according to a report by Convergence Consulting Group. Approximately 3.74 million subscribers have cut the cord since 2008, potentially growing to 4.7 million in 2013. The number of alternatives, including NFLX, as well as improving broadband speeds have made it easier for users to cut the cord. Interestingly, the proportion of TV viewers watching full episodes online for free declined. The increase in TV Everywhere deals and broader increases of content behind paywalls will continue to drive this number down. We expect the recent Nielsen announcements on device measurement to drive TV Everywhere content increases.
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Of the blogs I read regularly, Steve Denning on Forbes.com consistently writes the most thoughtful ones about management. Recently he posted about the ten happiest and the ten most hated jobs in America. I think there are some lessons in the lists for managing media organizations and media salespeople.
Read More NBCUniversal is a leader in development, production, and marketing of entertainment, news, and content for a global audience. The NBC Television Network has a unified national persona that is evident through its unique programming, made possible by over 200 of its affiliate stations across the United States. NBCUniversal also has a strong commitment to its digital properties. Its new aggressive digital strategy emphasizes multiplatform programming and marketing initiatives. Jack Myers', Hooked Up is a great tool that illustrates the changing roles of consumers that can allow NBC to fully capitalize on collaboration between content, consumer outreach and digital media interfaces.
Read More Our Upfront pair for review in this column is, as a lyric from The Patty Duke Show goes, different as night and day.
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Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?
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If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.
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